Search results for: cover letter

Richard Levick Discusses Heartache in the Hot Zone

  Just over three weeks ago, on the last morning of his life, I couldn’t get into the ICU to visit my younger brother, Gary, one last time. We had sat vigil the night before, the entire family, blessed to be there, because doctors, nurses and security felt empathy for us in the extreme confusion…

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In Crisis Is Opportunity

“Optimism is the faith that leads to achievement.” – Helen Keller Richard S. Levick, Esq., Chairman & CEO, LEVICK The last few weeks have been difficult, made worse by the fact that we know it is all about to get much worse in April. “America First” now means we are first in number of coronavirus infections,…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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The World’s First Public Relations Museum Celebrates the Lost Voices of Black PR Pioneers with Its 5th Annual Diversity Series

Shelly-Ann Brown, Freelance Publicist & Volunteer at The Museum of Public Relations The world’s first museum dedicated to the history and practice of public relations hosted its 5th annual Black PR History event on Thursday night. The event, which included a three-part program of expert speakers, addressed ways to achieve greater diversity and inclusion across the…

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Media Lessons Learned From the Impeachment Hearings

Arthur Solomon, Public Relations Consultant My first job in public relations was with a political firm, where I worked on campaigns ranging from local to presidential ones. My experience during those several years, before joining Burson-Marsteller, provided me with lessons that can never be learned from a communications’ school education. The most important was to…

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How Many Followers Do You Need on Instagram to Get Paid?

Ronn Torossian, CEO, 5WPR As digital marketing and entrepreneurship expert, author, speaker and trainer Jay Kubusek, was quoted as saying “success all depends upon the second letter.”   A survey by PodSquad, a company that helps connect brands with influencers, revealed some surprising results.  Besides polling 300 paid Instagram influencers, the company also queried 50 brands…

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The Passing of Harold Burson, ‘PR Legend’ – A Tribute

Fay Shapiro, Publisher, CommPRO.biz Public relations legend Harold Burson, co-founder of Burson-Marsteller and one of the most influential figures in PR history passed away today.  Burson, a veteran of World War II, a graduate of the University of Mississippi, founder of Burson-Marsteller, friend and colleague to many, husband to Bette Ann and father to Scott…

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Maximizing Worker Potential

Ronn Torossian, CEO, 5WPR Whether it’s getting the best mortgage loan rate or price on that new car, everyone’s on a constant lookout for the best deal.  The same is likely true for leaders who wish to take their companies to the next level. Recent research by Gallup uncovered three things that enable companies to…

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Low Sales? You Might Be Making a Common Ecommerce Mistake

Source Ashley Rosa, Freelance Blogger Ecommerce marketing is an incredibly complicated skill, and it can be hard to determine exactly what’s contributing to low sales. It’s frustrating to miss your sales targets without an idea of what you can do to improve.  This article will cover some of the most common mistakes that prevent ecommerce…

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3 Ways To Maintain Brand Identity Across Social Platforms

Jodie Manners, Copywriter We all want to find our clique, which is why we surround ourselves with people who are like us. People we can relate to. Interestingly, evidence suggests we extend this preference to brands. Our favourites are all well-defined and relatable. We’re talking brands that:  Give off a strong and narrow message Clearly define…

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Austin Tice: The Captive American Journalist Who Needs Our Help

Richard S. Levick, Esq., Chairman & CEO, LEVICK Good journalists don’t cover conflicts from the comfort of a desk. Correspondents understand that if their reporting is to be seen as credible, they must witness some measure of the danger experienced by both belligerents and innocent civilians in that perilous zone Shakespeare called “the cannon’s mouth.” Austin…

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“Pinocchio” and the Two Democratic Parties (Op-Ed)

Elliot Fineman The very act of the Democrats selecting a presidential nominee for the 2020 election will most likely cost them the election. However, there is a path forward that will assure that the Democrats win the House, the Senate and the Presidency.  Numerous in-depth studies of the 2016 and 2018 elections by highly qualified…

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How to Add Value with In-house Digital Capabilities

Rich Jachetti, Senior Partner, The Stevens Group If you’re the CEO of a small-to-medium sized public relations firm, it’s very possible  that a good part of your thinking about the future growth of your agency focuses on formulating a strategy for the sale of your firm someday. That day may not come  this year, or…

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A Maverick’s Approach To PR Crises (And the Mueller Report)

Arthur Solomon, Public Relations Consultant There are several important lessons that young PR practitioners who want to specialize in crisis PR can learn from the Mueller report. The most important one is that once an individual or individuals are involved in a crisis it becomes part of their DNA and can be revived by the…

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Ripple Effects of an Academic Crisis

Or, what to do with, or to, the students whose parents cheated, and how do schools recover their integrity? Steven Fink, President and CEO, Lexicon Communications Corp. There is a metaphor in the law called “fruit of the poisonous tree.” Simply stated, it describes evidence that is obtained illegally. If the tree is tainted, then anything…

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