Search results for: corporate brand

Kristen Phillips Named Head of Corporate Marketing and Enterprise Communications at Lincoln Financial Group

It was announced today that Kristen Phillips has been appointed head of Corporate Marketing and Enterprise Communications of Lincoln Financial Group.  She will be reporting to Lisa Buckingham, chief HR officer for Lincoln Financial. In this new position, she will be responsible for Brand, Advertising and Corporate Communications, as well as her current responsibilities, supporting the Insurance…

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Getting Honest About Brands: Why Artisanal is the New Black

By Dwayne Flinchum, President & Founder, IridiumGroup The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities…

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Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

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Increasing Consumer Engagement Through Brand Citizenship

By Laura Ferry, Founder/President, Good Company The recent gridlock in Congress has shifted the trust of the American people from government toward business. According to the 2016 Edelman Trust Barometer, people trust CEO’s more than government to solve social problems and they’re now looking to businesses to tackle social issues. Add social media to amplify…

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Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and…

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The Role of Storytelling in Brand Communications

Catherine Mathis, Senior VP Chief Communications Officer, of McGraw Hill joins Doug Simon, President & CEO of D S Simon, to discuss the role of storytelling in brand communications and how to connect with your customer base. From the AirPR PR Tech Awards.     Catherine’s VlogViews: “Our minds are made from narrative. From the…

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Executive Briefing 1.6.16 – Spotlight on CES 2016: The Changing Face of Brand Experience; 10 Years of CES: 2007-2016

In today’s Executive Briefing we put the spotlight on CES 2016.  First, we take a look at CES 2016: Technology Trends and the Changing Face of Brand Experience with Chris Cavanaugh, CMO, Freeman.  Also included is a discussion of 10 Years of CES: 2007-2016 with David Berkowitz, Chief Marketing Officer, MRY. As we begin 2016 and start our sixth year of publishing CommPRO,…

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Executive Briefing 12.28.15 – Year of Reckoning for Branded Content; Predictions from An Early Adoptive Comms Pro; Resolutions To Improve Your Career

In today’s Executive Briefing we feature 2016 C-suite Predictions.  First we take a look at A Year of Reckoning for Branded Content from David Berkowitz, CMO, MRY.  Also featured are 2016 Predictions from An Early Adoptive Comms Pro with Andy Abramson, CEO/Founder, Comunicano, Inc.  As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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Corporate Messaging: 5 Steps to Increase Authenticity

By Charles Alfaro, Director, Executive Communications, Boehringer Ingelheim We’ve all been there…you’re engaged in a discussion and your internal alarm goes off, telling you something isn’t right. You might be having a conversation with a relative or friend, or watching an athlete or celebrity giving an interview and you just know; this person isn’t shooting straight.…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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Linking Sony PlayStation 4 + Terrorists?…Time For A Brand Crisis Plan

By David E. Johnson, CEO, Strategic Vision, LLC The worst thing for any brand is to be associated in any shape or form with a tragedy.  Recall the harm to the corporate image that both American Airlines and United Airlines suffered because the terrorists hijacked their planes on September 11, 2001.  So imagine Sony right now as…

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Corporate Communications

CORPORATE COMMUNICATIONS May 19, 2021 | Leadership & Careers WFH and the Modern Wage Gap (INFOGRAPHIC) May 17, 2021 | Leadership & Careers The Importance And Benefits Of Using Employee Training Videos May 17, 2021 | Leadership & Careers Women Leaders on the Rise Leadership Program Addresses Research Showing Women Get Stuck at Bottom of…

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Corporate Insights

CORPORATE INSIGHTS Sep 9, 2021 | Corporate Insights, Corporate Social Responsibility People Move in the Direction of The Images They Create Sep 8, 2021 | Corporate Insights Protect Your Company Against Phishing Attacks (INFOGRAPHIC) Sep 8, 2021 | Corporate Insights Richard Levick on the Dark Side of the Moon Sep 1, 2021 | Corporate Insights But…

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A Promotion Unlike Any Other

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.  That kind of social sabotage makes for great TV comedy, but does a recent impromptu…

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PR Masters Series Podcast, Episode #36 – Margi Booth

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Margi Booth, Chairman,…

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