Search results for: content marketing

Content Should Meet People Where They Are

Jill Kurtz, Owner, Kurtz Digital Strategy The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure…

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Marketing During the Storm: Time to Pull Out the Stops

  Dwayne Flinchum, President, ScientificBrandsTM Earlier this year, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing in 2021 is rife…

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Crowdsourcing in Marketing

  Ronn Torossian, CEO, 5WPR  Crowdsourcing entails collecting ideas from a diverse group of thinkers. It offers a productive way to gather ideas that would have been difficult to develop by a single individual. Crowdsourcing has a lot of advantages over internal ideation processes. It can help drive brand awareness and build an audience. It…

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Who Says Totalitarian States Are Evil? (Certainly Not The IOC, U.S. Olympic Officials, NBA,and Sports Marketing Brands)

Arthur Solomon  As SportsBusinessJournal (SBJ) wrote in its October 14-20, 2019, issue, the National Basketball Association’s (NBA) China crisis was not the first time an American sports entity had to apologize for comments backing a totalitarian regime’s laws, instead of standing up for American values. The lede of the article recalled that “Scott Blackmum, then…

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Marketing to Pet Owners

Ronn Torossian, CEO, 5WPR When it comes to marketing to pet owners, pet brands have to work both smart and hard so they can stand out from the crowd. The most successful pet brands and their campaigns have been built upon authentic emotional connections with the target audience, which made them stand at the front…

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The Importance of Restaurant Marketing

. Ronn Torossian, CEO, 5WPR These days, restaurant marketing has become a lot more complicated than it used to be in the past. The professionals that are in charge of generating new leads and creating promotions for restaurants face a lot of challenges. Additionally, with the overabundance of choices that consumers have, restaurants have to…

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5 Tips To Generate More ROI Through Email Marketing

. Brian Wallace, Founder & President, NowSourcing For the past 40 years, one of the significant sources of communication for the brand is email. Even in the age of instant messaging, email marketing is a primary choice of communication when it comes to marketing. Emails are an efficient way for brands to reach out to their…

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Over-The-Top Music Marketing from Kanye West

Ronn Torossian, CEO, 5WPR After a number of different listening events spanning over several weeks and a significant delay, Kanye West finally released his latest studio album. The album was originally scheduled to be released in July, after three separate and elaborate listening events, but was postponed because it was allegedly unfinished. To complete the…

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Marketing Strategies that Convert

Ronn Torossian, CEO, 5WPR There are certain things that companies have to do before they can begin any type of promotional efforts. One of the key elements that help companies in establishing the basics before pursuing promotional efforts is to figure out the “why” behind their business. This means figuring out what story is behind…

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Marketing and the Freelance Industry

  Ronn Torossian, CEO, 5WPR When it comes to freelancing, one of the best ways for finding work, getting more clients, and making a profit guess with the help of self-marketing. Additionally, with the increased number of people that have been turning towards freelance work as a primary means of income, the industry has become…

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SAIC Appoints Catherine Hernandez-Blades as Senior Vice President of Marketing and Communications

CommPRO Editorial Staff Science Applications International Corp. (NYSE: SAIC) today announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications. In this role, Hernandez-Blades will be responsible for strategy and execution for all of SAIC’s marketing; internal and external communications; public relations; environmental, social and governance (ESG); and change management…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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Marketing Clothes for Outdoorsy Types

     Ronn Torossian, CEO, 5WPR A lot of people love the outdoors, and people with some connection to the outdoors or outdoor enthusiasts need to be outfitted. Then there is also the need to share on social media the experience of going outside with others. It is important to produce ethically curated content for…

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5WPR CEO On Using Heritage in Marketing

Heritage and history can be used as key selling points. There are opportunities for storytelling and heritage is identified with non-financial objectives such as conservation. Heritage brands stand for legacy, and in this fast-paced world represent organic growth and differentiates a brand to its customers. Brands can communicate their legacy to build a long lasting…

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5WPR CEO On Innovative Marketing in a Post-Pandemic World

  The Covid-19 vaccine being widely distributed all over the world means that everyone is slowly starting to enter society with a “new normal”, with businesses and consumer behavior going back to trends from before the pandemic.  Things are still looking better and brighter, with recovering jobs numbers and increased consumer spending. However, while no…

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Importance of Storytelling in Brand Marketing

Ronn Torossian, CEO, 5WPR Alexei Orlov of MTM says that Telling a story expresses what drives a brand’s mission. They are  an essential tool for a brand that enables businesses to differentiate themselves. One-way flow of conversation from a business to the customer is no longer adequate. Conversation is necessary, hence compelling stories are necessary. Story is…

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Effective SaaS Marketing Strategies

Ronn Torossian, CEO, 5WPR  SaaS or Software as a service is a flourishing industry. Experts predict that the market will grow by more than $60 billion by 2023. This also means that there will be a lot of competition. Due to the competition, an impact-driven curatorial approach is needed for its marketing, added to that…

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5WPR CEO On Learning from HP’s TikTok Marketing and PR Efforts

One of the biggest priorities for one of the most popular social media apps right now, TikTok is brand safety. That means the video creating and sharing platform is very mindful of how brands are able to work with the app to promote their own marketing and public relations efforts.  In fact, the platform recently…

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5WPR CEO on Social Marketing Explained

Social marketing influences behaviors in ways that benefit individuals and communities for the greater social good. It aims to deliver social change and programs that are efficient, equitable, effective and sustainable. Some of the biggest challenges that face the world today involve the climate crisis and environmental sustainability. These challenges are caused by human behavior…

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