Search results for: content marketing

Cross-Channel Video Content Strategies

Mike Paffman, CEO, VIRGO PR There have been plenty of times when a company created a great product along with an amazing video showcasing and promoting that product. Then, after a small lead generation campaign targeting a few hundred prospects, when the company sends out a promotional email with the video and product details, it doesn’t…

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Business Development 101: B2B Marketing Best Practices

  Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…

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Opinion Series: Science for Social Good, Part I – Climate Crisis: How Science and Marketing Can Avert a Cataclysmic Global Crisis

e Attacking the Problem of Climate Change Through Science, Data and Knowledge Dwayne Flinchum, President, ScientificBrandsTM As the global temperatures rise, extreme precipitation events will drop more water, according to a report by the Intergovernmental Panel for Climate Change. Extreme flooding has become the new normal in many parts of the world. As reported by The New York…

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Content Should Meet People Where They Are

Jill Kurtz, Owner, Kurtz Digital Strategy The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure…

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Marketing During the Storm: Time to Pull Out the Stops

  Dwayne Flinchum, President, ScientificBrandsTM Earlier this year, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing in 2021 is rife…

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Who Says Totalitarian States Are Evil? (Certainly Not The IOC, U.S. Olympic Officials, NBA,and Sports Marketing Brands)

Arthur Solomon  As SportsBusinessJournal (SBJ) wrote in its October 14-20, 2019, issue, the National Basketball Association’s (NBA) China crisis was not the first time an American sports entity had to apologize for comments backing a totalitarian regime’s laws, instead of standing up for American values. The lede of the article recalled that “Scott Blackmum, then…

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5 Tips To Generate More ROI Through Email Marketing

. Brian Wallace, Founder & President, NowSourcing For the past 40 years, one of the significant sources of communication for the brand is email. Even in the age of instant messaging, email marketing is a primary choice of communication when it comes to marketing. Emails are an efficient way for brands to reach out to their…

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SAIC Appoints Catherine Hernandez-Blades as Senior Vice President of Marketing and Communications

CommPRO Editorial Staff Science Applications International Corp. (NYSE: SAIC) today announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications. In this role, Hernandez-Blades will be responsible for strategy and execution for all of SAIC’s marketing; internal and external communications; public relations; environmental, social and governance (ESG); and change management…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

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Creating a Marketing Strategy: Do’s and Don’ts

Samantha Higgins It is important to have a good marketing strategy. It will help you achieve your business goals. But what is it, and how is it created? It is a business’s overall plan for reaching potential customers and turning them into active customers. It should contain the business’s brand message, what the business will…

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What Is Marketing Automation & Why Is It Important?

Frank Hamilton, Translator A well-developed marketing strategy is an important component of your business success. Fierce competition forces you to work hard to stay afloat. Fortunately, nowadays, most of the marketing processes can and should be automated. Using marketing automation tools effectively can help you work smarter, not harder. Marketing Automation: The Essence and Importance…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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5 Fast-Moving Trends in Influencer Marketing 2021

Stacy DeBroff, CEO and Founder of Influence Central   2021 is on track to be a year of explosive growth, continued platform and streaming change, and conversion to sales in Influencer Marketing when brands do it right. Here’s what to look for a huge trends sweeping the influencer space.  Influencer-Hosted Livestream Shopping will hit the U.S.  Already…

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Complete Guide for Affiliate Marketing On Pinterest

  Frank Hamilton, Translator When thinking of a social media platform for your business, Pinterest isn’t usually the first platform of choice. While older platforms like Facebook, Twitter, and Instagram have rapidly grown over time, the Pinterest user growth rate has been relatively slow. Even newer social platforms TikTok and Snapchat, have had faster increases…

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