Search results for: content marketers

A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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The Best Content Marketing Tips of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Today’s audiences are engaging with content across an overwhelming number of channels. If your content marketing efforts aren’t compelling enough, that white paper or video you spent weeks…

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Executive Briefing 12.14.15 – Advertising in 2016; Big Data, Analytics and Marketers; Delivering First-Rate Service to Every Client

In today’s Executive Briefing we take a look at Advertising in 2016: Big Data Puts Your Gut Feeling to the Test with Boaz Amidor, CMO, WalkMe.  Also included is advice on Public Relations Agency Practices for Delivering First-Rate Service to Every Client from Beyond PR. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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What Content Must Learn from Advertising (PRESENTATION)

Editor’s Note: Presented at Content Israel 2015, MRY Agency Group Strategy Director Eli Pakier offers original research to look at the blurring line between content and advertising, and then offers four ways content marketers can learn from advertisers.   What Content Must Learn from Advertising #ContentIsrael15 from MRY

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Content Marketing: The Secret to a Well-Rounded Marketing Strategy

By Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing It’s no secret that content marketing is essential for a well-rounded marketing strategy — according to a recent report by the Content Marketing Institute (CMI), 88 percent of organizations leverage content marketing, but a mere eight percent evaluate themselves as “sophisticated” in their…

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Executive Briefing 11.30.15 – What Marketers Should be Thankful For; Generational Characteristics Drive Retail Sales; Starting Your Holiday PR Program

In today’s Executive Briefing we see What Marketers Should be Most Thankful For with Joanna O’Connell, CMO, MediaMath.  Also included ,we learn When and How to Start Your Holiday PR Program from Natasha Artavia, Business Wire San Francisco. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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Re-envisioning Content Strategies to Build a Customer Following Organically

By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…

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Executive Briefing 11.9.15 – Donald Trumps His Own Brand; eCommerce Marketers Prepare for the Holidays; Conducting PR Research

In today’s Executive Briefing we take a look at how Donald Trumps His Own Brand from Susan Tellem, Partner, Tellem Grody PR, Inc.  Also included are Five Ways eCommerce Marketers Can Prepare for the Holiday Shopping Season from Erika Jolly Brookes, Chief Marketing Officer, Springbot. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal…

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Five Ways eCommerce Marketers Can Manage the Holiday Shopping Season

By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…

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5WPR CEO On Business Chemistry in a Digital World  

The term “chemistry” has been around for decades in the science field, then more recently to describe relationships between the sexes and now, to identify how marketers can best leverage content marketing. Accounting giant Deloitte coined the term and unveiled a system called Business Chemistry in the fall of 2019 to help clients better understand…

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What is the Future of Advertising?

Ben Llewellyn, Marketing Manager, The Ultimate Banners  If you know anything about advertising, you will know that it’s constantly evolving. As marketing trends change and digital platforms continue to develop, businesses are embracing new ways of advertising their products and services to their target audience. Whereas there used to be a focus on offline and…

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Marketing Tips for Voice Search

Jill Kurtz, Owner, Kurtz Digital Strategy Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings. Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa all enable voice searches. In 2017, 35.6 million Americans used a voice-activated assistant device…

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Importance of Context Optimization

Sabrina Goldstein Among the fields with huge competition, online ventures rank top of the list. With a surplus of content in multiple niches, it is paramount that you stand out from the rest to make decent sales. To stand out online, Search Engine Optimization (SEO) has been befitted with unending praises. However, do you know…

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Unbeatable Media Relations Pitches

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/     Gini Dietrich, Founder and CEO of Arment Dietrich Now that you understand what the PESO model is and how owned media fits into it, it’s time to move on to earned media—the backbone of every communicator’s…

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Why Should I Care About Retargeting?

Brandon Andersen, Chief Strategist, ceralytics Less than 2% of site visitors convert on their first visit to a site. In our own research at Ceralytics, the topics that bring people into a site are rarely the same topics that get people to convert to a buying action on that site. The hard truth is people…

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