Search results for: content marketer

Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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PR is the Best Kept Secret in Effective Content Marketing

By Frank Strong, Author of the blog, Sword and The Script A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent Web economy that would fuel small businesses help them build a web presence. It…

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Content Strategy Challenges on #DigitalPR Chat

  According to several studies on the problems companies face with content, the top thee challenges are 1.  Lack of resources and capabilities 2. How to create excellent content that gets seen and heard above the noise. 3.  The need to produce more and more content and still get results. Companies published 35% more content…

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Marketers: What is Your Yellow Canary?

By Jeff Mard, Vice President, HMG Company Did you know that when coal miners went to work, they were never alone? The miners would bring a yellow canary with them, for companionship (well kinda).  If the canary died, they would get the hell out of dodge as the silent killer – carbon monoxide – was sure…

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Become a Better Seller, Become a Better Marketer

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. But it’s time for a gut check: Promoting and selling are not mutually exclusive. As a marketer, your ability to promote depends on your…

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Gary Vaynerchuk Says Content is King, But Context is God

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating  helpful…

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Resistance Is Futile – The Content Revolution is Here

By Mary C. Long, Chief Ghost, Digital Media Ghost According to a recent Searchmetrics survey of US domain winners and losers over the past year, when it comes to site visibility, content sites really pushed through and came out on top above social sites. Does this mean social is dead? No – but it does mean the content revolution…

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Press Release Templates to Power Your PR and Content Marketing

  Although the press release is a tried-and-true tactic for brand communications, there’s much more to writing and distributing one than meets the eye. From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus…

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Analytics-Driven Content Marketing

By John Ruvane, SVP Business Development, NextWorks Over half of physicians who use the Internet for professional purposes are using professional social media channels such as Skipta, Doximity, Sermo, and others. And over a third of these physicians use consumer social media channels like Facebook and Twitter for professional purposes. The old days of measuring physician…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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The Best Content Marketing Tips of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Today’s audiences are engaging with content across an overwhelming number of channels. If your content marketing efforts aren’t compelling enough, that white paper or video you spent weeks…

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Executive Briefing 12.14.15 – Advertising in 2016; Big Data, Analytics and Marketers; Delivering First-Rate Service to Every Client

In today’s Executive Briefing we take a look at Advertising in 2016: Big Data Puts Your Gut Feeling to the Test with Boaz Amidor, CMO, WalkMe.  Also included is advice on Public Relations Agency Practices for Delivering First-Rate Service to Every Client from Beyond PR. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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