Search results for: brands

5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Mascot Madness

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org When people mention products they see advertised all the time, “insurance” is often top-of-list.  Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters.  One lesser-known competitor now claims to be better because it forgoes…

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4 of the Best LLC Formation Services That You Can Use to Start Your Business

Jodie James, Freelancer When starting a new enterprise, one of the first steps is establishing your business entity. If you’re unfamiliar with this step, business entities include sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. While each one has pros and cons, LLCs are often the easiest and most effective entities to start with.…

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Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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The Connection Between CSR, Trust, and Company Culture 

  For the past 22 years, the Edelman Trust Barometer has tapped into the global attitudes towards trust in the media, government, and business. In the last ten years we’ve seen a radical shift from people with academic qualifications and people in positions of power to ‘someone just like me.’   This year there’s been another…

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4 Steps To Successfully Advertise on TikTok

John Horn, Chief Executive Officer, StubGroup In 2021, it was reported that TikTok was the most popular domain. That means that more people used TikTok than they did Google. With a statistic like that, it’s a no-brainer to advertisers that utilizing the social media platform is a must.  To do so effectively is a lot…

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Storytelling Isn’t Enough: Why Your Story Needs a Strategy 

Wendy J. Roundtree, APR, Founder and Lead Strategist, Jarel Communications When coupled with an intentional plan that starts with why, storytelling can be an effective method that communicators use to make long-lasting and measurable change.   In Annette Simmons’ book “The Story Factor,” she writes that “Other methods of influence – persuasion, bribery, or charismatic appeals –…

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Need a Killer Upfront Presentation? Try these 5 Pro Tips from the Storytelling Experts

With more commercial television being launched than ever before, how do you break from the pack and meaningfully connect with advertisers this planning season? Storytelling. Lee Lazarus & Janine Kurnoff – The Presentation Company After two years of virtual presentations, major TV entertainment companies will be returning to NYC this Upfront season with in-person events. And…

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Reputation Management Changes and Trends

  Mike Paffman, CEO, VIRGO PR As the digital age continues, companies are more in need of digital reputation management than ever. We’re living in a time when people can be judged by the posts they make on social media, or even by the number of followers they have on those platforms. Everyone’s identity is tied…

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A Time of Reckoning, Resilience and Reasoned Action (OP-ED)

  Dwayne Flinchum, President, ScientificBrandsTM We live in a confounding age of conflict in the U.S., an era of dispute over issues that would have traditionally been resolved through reason and logic. Through the daily news cycles and giant swirling dervish of dissent, we are failing to meet the future, and by doing so, rendered ill-prepared…

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Super BOLD Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A guy chows down on kitty litter, a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride.  These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads. Despite the…

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Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

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How News Literate Are You, And Does It Really Matter?

Diandra Binney, Vice President, Peppercomm When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news…

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PRophet, a Stagwell (STGW) Product, Introduces Pay-As-You-Go Subscription for Individual Users and a Venmo Payment Option

CommPRO Editorial Staff  Today, Stagwell’s (NASDAQ: STGW) PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, released a pay-as-you-go subscription option, providing new individual users immediate access to the platform without hassle and delays of traditional, lengthy corporate purchasing processes. PRophet is a product in the Stagwell…

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Top Five SaaS Software for Startup Businesses

Source Brian Wallace, Founder & President, NowSourcing Startup businesses have many responsibilities. These responsibilities can be overwhelming for you as a business owner. However, without the right help and tools, the burden of starting a business could feel doubled. Luckily, SaaS software helps to reduce the stress of running a business. The software automates manual and…

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What A United Front Between PR and HR Can Achieve in the Great Resignation

Julie Livingston, President, WantLeverage Communications In my work as a public relations and integrated marketing practitioner, I’m seeing the effects of “The Great Resignation” play out firsthand. From March 2020 through November 2021, an average of more than 3.9 million workers quit their jobs each month, resulting in 2021 holding the highest labor turnover average…

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