Search results for: brands

Marc Roberts On Building a Community Around a Brand

  With the evolving expectations in terms of customer experience from brands by consumers, companies have to look into developing deeper and more meaningful relationships with their target audience. Some of the main decision-making factors in the last year that were even more popularized by the pandemic were social justice, inclusion, diversity, and sustainability. Now,…

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An Olympics Without Politics? Not In Our Lifetime

(And How The Dilemma Of Athlete’s Speaking Out May Be Similar To People In Our Business) Arthur Solomon The 2022 Winter Olympic Games in Beijing will be played from February 4 – 20, and Olympic politics, which already have made headlines this year, are sure to be an on-going concern for sports marketers and PR…

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Lumeris Hires Health System Executive as Chief of Marketing and Communications

CommPRO Editorial Staff Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications. Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience…

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Leading Blockchain Incubator Announces Post Dex Offering for Social Media Platform

CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…

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AR Holiday Stores in Snapchat

Marc Roberts  Despite being around for decades, augmented reality can still feel like technology rooted in the distant future. It is a crucial component of any ecommerce storefront, and is capable of engaging customers and boosting conversions. According to Snap Inc., more than 100 million consumers are shopping with AR online and in stores. The…

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Want to Sell Something on TV? Find a Box or Animal to Animate

Tom Madden,  Founder & CEO, TransMedia Group Jumping out of our TV screens and into our living rooms these days are an array of creatures from walking bladders to talking boxes urging us to screen test our colon.  Then tall emu’s and short geckos keep reminding we better have insurance. Yes, one of the advertising industry’s…

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Any Room For PR on Mark’s ‘Platform?’

E Tom Madden,  Founder & CEO, TransMedia Group I’m sure Mark Zuckerberg knows something I don’t, but the word ‘platform’ reminds me of the  messy balcony restoration being noisily done at my condo. Every day I see weary hard-hat-wearing workers standing on dirty wooden platforms dangling in the wind, held up by ropes along the side…

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Cross-Channel Video Content Strategies

Mike Paffman, CEO, VIRGO PR There have been plenty of times when a company created a great product along with an amazing video showcasing and promoting that product. Then, after a small lead generation campaign targeting a few hundred prospects, when the company sends out a promotional email with the video and product details, it doesn’t…

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From Pledges to Progress: The Pressure is On

James Wright, CEO, Red Havas 2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18…

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FINN Partners Expands Its Global Travel Practice with Acquisition of Luxury Travel PR Firms Hawkins International and Maverick Creative

CommPRO Editorial Staff Global independent marketing and communications firm, FINN Partners, announced today that it has acquired Hawkins International PR, a 26-person bi-coastal, boutique luxury Travel and Hospitality PR agency with offices in New York, Los Angeles and San Francisco. Jennifer Hawkins, Founder and CEO of Hawkins International PR, will join FINN as Managing Partner, Luxury Travel and become part…

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Will the Metaverse be Meta-Worse?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A name change is seldom a small thing.  It’s especially significant when one of the world’s most valuable companies decides to rebrand.  Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions…

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Ronn Torossian On Fundamentals of PR

With the rise of social media and the propensity of news to become viral, Public Relations is indispensable. PR not only transforms the way a business communicates, but also enables the business to start taking greater control of the direction it is heading in. There are some fundamentals to good PR practice that form the bedrock of…

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5WPR CEO On Marketing Trends for 2022

  Marketing has definitely changed. From social media to sales, from search-queries to email response to online sales, a marketer has to listen, analyze and respond in real time. Social media platforms continue to grow, These platforms have become ubiquitous in the broader internet ecosystem. Marketers are learning that data has to be handled carefully…

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Rules of DIY PR

Mike Paffman, CEO, VIRGO PR When talking about Public Relations, most companies talk about how they want to see positive content about their products or service in the media. Nowadays there are numerous media outlets serving every interest, activity or hobby. For people to know that a business exists, PR is a key component. Due to the…

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What Do You Do When You Need People to Reassess Who You Are?

The Essentials in Rebranding  Jeremy Dale, CMO, Likewize The most important advice I can give any organization considering a rebrand is, for it to be successful, it must be done for a good reason. Rebranding to help the marketplace better understand your business is a good reason – rebranding to escape negative press is possibly…

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Will Heinz’s Halloween Promotion Scare Away Consumers?

ee Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads.  However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and…

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The Fragrance Foundation Launches Industry-Wide DEI Initiative, #FragranceForwardTFF with High-Profile Webinar

CommPRO Editorial Staff The Fragrance Foundation’s (TFF) signature DEI initiative, #FragranceForwardTFF, officially launched with a free webinar, Industry Perspectives on Diversity, Equity & Inclusion. Featuring brand owner Chris Collins, World of Chris Collins; Givaudan Senior Perfumer, Linda Song; Rob Smith, founder, The Phluid Project; and, Corey Smith, Head of North America DEI, LVMH,  the virtual…

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