Search results for: brand

The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.

Help Us Create a Fantastic Study on Social Media Video The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video…

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Take Five Minutes to Complete the Brand and Social Media Video Communications Survey

This survey  will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives…

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An Accessible CEO Makes Brands More Authentic.

Brand Authenticity Survey 2018 Released by D S Simon Media Key findings from the Brand Authenticity Survey 2018 include: Fake News is on the increase. The result is significantly reduced trust. That’s why authenticity for a brand or non-profit has never been more important. But how do you get there? D S Simon Media surveyed…

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PR Summit DC: The Digital Environment Forces Brands to Be Transparent and Proactive

Karen Megarbane, Marketing Campaign Manager, PublicRelay At the recent Capitol Communicator event, PR Summit DC, the most important theme presented was that the role of the communicator is more essential than ever before due to a changing digital landscape. This new environment requires the profession to be highly tuned into the social and traditional media environment. Here are some…

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How to Use LinkedIn to Develop Your Personal Brand

By Kate Paine, Personal Brand Strategist Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values, and your expertise. In essence, your personal brand is your reputation. The realization that “you”…

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The Keys to Finding the Best Stories for Your Brand

Organizing your team and operating like a newsroom will produce the best brand stories. Lisa Arledge Powell, President, MediaSource If you’re reading CommPro Biz (hint: you are), then you obviously already know that content is important to your brand. It drives traffic to your owned media, growing your brand’s image and positioning you as the authority…

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Branding “One and Done”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College Clever t-shirt sayings have long been part of American culture, from “I’m with Stupid –>” to “My parents went to ______and all I got was this lousy t-shirt.” Foot Locker’s recent promotion of “One and Done” tees, featuring NBA prospects in an infomercial parody, was…

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How To Market And Promote Your Organization Or Brand Online

Scott Steinberg  Organizations or brands looking to connect with current or prospective clients and audiences more effectively going forward face two key challenges. Specifically – finding ways to engage differing demographics that communicate in very different ways, and quickly helping audiences understand the value that they can offer them. Deciding which exact channels to base…

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6 Ways to Create Brand Stories That Connect With Audiences

Malayna Evans, Ph.D. , Managing Partner, PWR New Media Telling stories is a terrific way for brands to communicate their values, forge emotional connections and create shared visions of the future with target audiences. Brand stories are effective, in part, because people are wired to hear stories and hug them tight. Our brains instinctively organize information into…

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Spokesperson Secrets to Build Your Brand: Meridith Maskara and Patrick Riccards

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how to incorporate current events within your communications campaign and how to find different voices for key audiences. Featuring: Meridith Maskara, CEO of Girl Scouts of Greater New York and SPOKEies® Award Winner in the Non-profit Youth Category and Patrick Riccards, Chief Communications Officer…

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Your Brand Secretly Needs These 10 Types of Video Pros

Video is now more pervasive and immersive than ever before. As billions of people watch videos more often, and as formats like live and 360° inspire people to lean forward and interact with videos, marketers need to keep investing in video to best connect with their audiences. The challenge is that creating great videos requires having a great team…

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The Bright Stuff: 5 Qualities for Becoming a Brand Strategist

Neha Damle, Account Planner, Brownstein Group Want to work in brand strategy? Get ready for a lifetime of explaining what you do. Because the truth is, it’s a complex discipline that usually can’t be summed up in one line, even by the most experienced of strategists. Left brain? Right brain? Nope! We operate right at…

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Spokesperson Secrets to Build Your Brand: Donna LaVoie, Suzanne Robotti and Roy Taylor.

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees simplified complex data for a general audience, how they established credentials as thought leaders in their field, and how they made their pitches conversational. Featuring: Donna LaVoie, President and CEO of LaVoie Health Science and SPOKEies® Award Winner in the…

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Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…

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Spokesperson Secrets to Build your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople. Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at…

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Spokesperson Secrets to Build Your Brand; The Inaugural SPOKEies® Award event.

Spokesperson Secrets to Build your Brand, the inaugural SPOKEies® Award event, invited  the first ever winners of the SPOKEies® Awards to share with the communications community how they build their corporate or non-profit brand as the in-house spokesperson across a variety of different industries. This video features five fast paced panel discussions, audience questions, and polls…

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Free Webcast On-Demand: Spokesperson Secrets to Build Your Brand

D S Simon Media SPOKEies® Award honorees are proud to participate in the inaugural SPOKEies® Awards. For the first time in Communications history, SPOKEies® are honoring the best in-house spokespeople representing brands, non-profits and corporations. We are extremely proud of every contestant as each of the applications were high caliber entries and each of the participants contributed to their…

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Give Your Brand a Personality

Jill Kurtz, Owner, Kurtz Digital Strategy People seek relationships with one another and, yes, with brands. Your brand’s social personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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