Search results for: b2b

We Use FinTech Everday Without Knowing It

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Every year, companies like Deloitte, Gartner and IDC, and publications like Forbes, net magazine, Wired, Fast Company and others track and analyze technology trends. Throughout the last several years, cloud computing, data analytics, AR, VR, blockchain, the Internet of Things, AI, ML, digitization, data privacy, cybersecurity and…

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5 Elements of a Strong Inbound Marketing Strategy

  Nick Veneris, Marketing Manager, Refersion Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online…

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4 of the Most Important Principles to Modern Marketing

  Nick Veneris, Marketing Manager, Refersion Modern marketing is an ever-evolving machine: dynamic and complex. It shows no sign of slowing down, which is why it’s essential to keep up with the principles of modern marketing. In an ever-changing industry, these four principles can help you adapt to the changes and use the evolution of…

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How the NFL and NBA are Adopting Blockchain and Crypto

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency With the upcoming Super Bowl, I’ve been thinking about the millions of people who watch sports broadcasts on television and livestreamed events on their smartphones, tablets and laptops. Despite lower ratings during the last decade, 98.2 million people watched the 2019 Super Bowl. Baseball rankings came in…

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Unbound Tech Selects Affect to Lead Public Relations in North America

CommPRO Editorial Staff Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by Unbound Tech, the leading provider of multi-party computation based cryptography platform for enterprises, for public relations services. As the agency of record, Affect is responsible for implementing and executing targeted communications campaigns to increase brand…

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Davos as the Birthplace of Purpose-Driven Branding

Barbara Bates, Global CEO of Hotwire “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies of all sizes and industries are expected to elevate their brand purpose to include social purpose – and this expectation is set to increase with the emergence of younger generations as employees and…

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5WPR CEO On Business Chemistry in a Digital World  

The term “chemistry” has been around for decades in the science field, then more recently to describe relationships between the sexes and now, to identify how marketers can best leverage content marketing. Accounting giant Deloitte coined the term and unveiled a system called Business Chemistry in the fall of 2019 to help clients better understand…

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5WPR Announces 2019 Record-High Revenue

CommPRO Editorial Staff 5W Public Relations, one of America’s 15 largest privately-held PR agencies, today announced 2019 revenue, posting gross revenue of $36.4 million and net fee income of $33.9 million for the year.  Active clients of 5WPR include SAP, L’Oreal, Sparkling Ice, Santa Margherita, Vizio, Careerbuilder, SodaStream, as well as numerous Fortune 500 companies who cannot…

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How Blockchain Can Rebuild Digital Trust (#2 Trending Article in 2019)

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2008, the first blockchain application was bitcoin, a private cryptocurrency or a digital coin which was introduced by Satoshi Nakamoto in a revolutionary whitepaper Bitcoin: A Peer to Peer Electronic Cash System.  No one knows Nakomoto’s identity which has been described as a person, a group of people,…

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Gillette’s “The Best Men Can Be”….A Mixed Reception (#5 Trending Article in 2019)

Sarah Petitt, Media Relations Manager, SSPR The mixed reception of Gillette’s “The Best Men Can Be” campaign stems not just from the Matt Walsh or Jessica Chastain’s of the world, but from PR influencers nationwide. Some applaud the sentiment behind the marketing strategy, while others find it forced – with little connection between the socially-conscious messaging and the product…

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Favorite Newsletters for 2020

Glorimar Perez, Vice President, Communications, Hot Paper Lantern    The beginning of a new year for me often starts with a content cleanout. As a person who continues to buy books long after my “to-be-read” pile has taken over my coffee table, I tend to slowly over-do it on newsletters subscriptions over the course of…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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Lead with Your Story: How These Industry Giants Got their Dream Jobs

Wendy Glavin, Founder & CEO, Wendy Glavin Agency You’ve probably heard of Meetup. If not, there are Meetup events for anything that interests you. Whether it’s to meet new people, make connections, help others or learn, Meetups are local, national and global. On Thursday, September 19, 2019, I participated in the LinkedIn Global event at Bell…

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The Mankoff Company LLC & CommPRO.biz Announce Strategic Partnership

CommPRO Editorial Staff The Mankoff Company, LLC, a marketing consultancy concentrating in the FinTech and Crypto space, and CommPRO.biz, a B2B digital media platform, announce a strategic partnership starting this month. In this collaboration of two highly-regarded and respected marketing and media organization, both firms will be involved in The Mankoff Company’s signature After the…

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The Upside of Failure

Stacey Brown Randall  It was February 2012, and I was sitting in my car in my driveway on the phone with a friend. I had my hand on the key in the ignition and as I listened to the engine turn over and fire up, I knew I had hit the point of no return. …

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The Secret Behind Advancing Your Career

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Daily, I’m asked, “How did you learn blockchain?” Or, cryptocurrency? Or, artificial intelligence? Or, financial technology, and the list goes on. The answer is simple. I buy books, read, and do research. Instead of just retweeting, sharing or posting, I follow editors, industry leaders, people in other professions…

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Data Privacy: Balancing Personalization and Security in the Age of Transparency (On-Demand)

  Webcast Overview During #SXSW2019, #CryptoVixens Investors Lounge panelists and conversations centered around data privacy, blockchain, AI, GDPR, digital money, sovereign identity, Facebook and how much user data is being collected globally from people, companies, and governments. Tech giants, like Google, Facebook, and Amazon have massive transaction records of our digital data. Consumer trust in…

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The Era of the “Grounded”​ CMO

Paul Kontonis, Chief Marketing Officer, WHOSAY, a Viacom company Chief Marketing Officers were everywhere at Cannes Lions. Representing large to small companies and consumer-facing to business-to-business brands, panels inside and outside of the Palais featured some of the smartest minds in marketing. There were even several programs geared specifically to the marketing set, including the CMO Club, Brand…

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