Search results for: advertising agency

Evins Communications Rebrands And Launches Innovative Evins PR+ Paradigm

CommPRO Editorial Staff Evins Communications (“Evins”), a distinguished, award-winning marketing communications and public relations firm unveiled Evins PR+, a new business-focused public relations model which is the centerpiece of the Agency’s rebranding and repositioning. Evins PR+ provides a competitive advantage for clients by using insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making…

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It’s Time For A “Sports History Hall Of Shame”

Arthur Solomon An abridged ceremony, because of the Covid-19 pandemic, was held in Cooperstown, N.Y. on September 8, when baseball players Derek Jeter, Larry Walker, Ted Simmons and players’ labor leader Marvin Miller were inducted into Baseball’s Hall of Fame.  As usual, the ceremony received major positive coverage, as do induction ceremonies for all sports…

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Facebook On Managing Reputation Amid False Information

Ronn Torossian, CEO, 5WPR According to a recent analysis, Facebook was unsuccessful in enforcing the platform’s own rules on stopping misinformation campaigns regarding the oil and gas industry and the climate crisis throughout the presidential election last year. The report found that there was an increase of ads on the social media platform by several…

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Using Local Online Media for PR  

Ronn Torossian, CEO, 5WPR Local online media for PR often delivers a better return on investment. Sometimes these avenues work better for businesses, especially locally-based businesses. Neighbors and customers together with prospects in the geographic area of a business go online as part of their everyday routines. They go through online newspapers and magazines, shop…

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Four Counterintuitive Behaviors of the Most Successful Thought Leaders

Mark DiMassimo, Founder and Chief Creative for DiMassimo Goldstein (DiGo) Successful thought leadership takes more than just thinking. It requires thinking differently. If you’re thinking the same, you’re following. And, if you aren’t thinking differently, you are blending in. In other words, disappearing. Invisible matter may dominate the universe, but the invisibles have played no…

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Cutting Out Weight Loss Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   Have you ever felt self-conscious about your weight?  Most people probably have, perhaps because of someone’s casual comment or from comparing their figure to those of their friends.  Maybe an ad even contributed to the unease.  Marketers increasingly seek to affirm…

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Golin Promotes Shouvik Prasanna Mukherjee to Chief Creative Officer, Asia Pacific

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin announced today  the appointment of Shouvik Prasanna Mukherjee to chief creative officer, Asia Pacific. In this  newly created role, he will champion Golin’s data-driven, earned-first creative ideas to  inspire and create change for clients across the region.   Based in Singapore, Mukherjee reports to Darren Burns, president,…

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Effective SaaS Marketing Strategies

Ronn Torossian, CEO, 5WPR  SaaS or Software as a service is a flourishing industry. Experts predict that the market will grow by more than $60 billion by 2023. This also means that there will be a lot of competition. Due to the competition, an impact-driven curatorial approach is needed for its marketing, added to that…

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5WPR CEO on Social Marketing Explained

Social marketing influences behaviors in ways that benefit individuals and communities for the greater social good. It aims to deliver social change and programs that are efficient, equitable, effective and sustainable. Some of the biggest challenges that face the world today involve the climate crisis and environmental sustainability. These challenges are caused by human behavior…

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6 Steps To Qualify Potential Customers Easily

Samantha Higgins In today’s world, businesses and entrepreneurs are always looking for ways to grow more revenue. One way to do so is through building a customer base of qualified customers. But how can you find more qualified customers? Here are six steps to qualify potential customers quickly, which will help you identify and target…

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PR Masters Series Podcast, Episode #46 – Michael Nyman

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael…

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The Communications Industry’s Need to Level Up on DEI

Carmella Glover and Sade Ayodele  Today, there is no shortage of data and research around the benefits of being a more diverse and inclusive organization. In the wake of the events of 2020, businesses have a renewed focus on improving diversity, equity, and inclusion in the workplace and across broader society. With public expectation higher…

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Choosing a Great Name for Your Business

Brian Wallace, Founder & President, NowSourcing According to WPBeginner, 65 percent of Americans want to start a business. With this statistic in mind, choosing a name that stands out from the crowd is a crucial step to making your business a success. A bad name for your business can signal that a company lacks self-awareness, attention…

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Joining the World of Public Relations

  Ronn Torossian, CEO of 5WPR There are plenty of career opportunities  in the public relations industry, as well as certain things that people can do to excel at landing a position. Ideally, they should try to land an entry-level position in an agency and attend networking events to get the best results.  Choosing a…

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Tips to Boost your Websites Ranking During 2021?

CommPRO Editorial Staff Like everything in this world, the way Google works is constantly changing. Google and other major search engines make alterations and updates to their search engines to provide the best user experience possible.  Their main aim is to help the user find exactly what they are looking for. Google has more than…

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