Search results for: engage

The Business Benefits of Strategic Diversity and Inclusion

Marci Davis, Communications Practice Leader, Jacobs Engineering “E. pluribus unum” graces the back of the U.S. dollar and is Latin for “out of many, one.”  The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which…

Read More

Spokesperson Secrets to Build Your Brand: Donna LaVoie, Suzanne Robotti and Roy Taylor.

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees simplified complex data for a general audience, how they established credentials as thought leaders in their field, and how they made their pitches conversational. Featuring: Donna LaVoie, President and CEO of LaVoie Health Science and SPOKEies® Award Winner in the…

Read More

Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…

Read More

12 Ideas for Maintaining an Invigorating Professional Life in 2018

Stephen Dupont, Vice President of Public Relations and Branded Content, Pocket Hercules  Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life.  Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching…

Read More

Don’t Compare Your Beginning to Someone Else’s End

Michael Smart  Once I was delivering a pitching webinar to 3,500 people, live. I fought back my nerves and skipped the typical intro, background, bio and stuff. Right at the top, I dove into sharing five successful pitch examples. My anxiety ebbed as I hit points I believed would really help the audience.  And then…

Read More

Spokesperson Secrets to Build your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople. Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at…

Read More

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Sam Fay from Guinness World Records.

Samantha Fay, the Senior Vice President of Global Brand Strategy at Guinness World Records joins SPOKEies® University and shares her amazing advice on how to prepare as a spokesperson for public speaking.     NARRATOR: It’s SPOKEies®  University from D S Simon Media featuring Samantha Fay from Guinness World Records.   CAROLINA OSMA: Welcome to SPOKEies® University.…

Read More

4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach

Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…

Read More

BIGVU Names Startup Veteran in Content Marketing and Media Intelligence as CEO

CommPRO Editorial Team Video Creation and Social Publishing App, BIGVU,  leveraged by marketing, sales, training and communications professionals, announced the addition of industry veteran and successful startup founder, Sean Morgan as the company’s new CEO. Morgan previously founded and successfully built and guided Critical Mention, Syndicaster, ClipSyndicate and Screaming Media. “We’re thrilled to have someone…

Read More

How to Combat ‘Non-Subscription Churn’ with Predictive Analytics

Dr. Ken Sanford, US lead Analytics Architect, Dataiku Following a seven-step procedure, companies can deploy predictive analytics to identify potential ‘churners’ and then take steps with short term marketing campaigns to re-engage with them Simply put, non-subscription churn happens when users or customers, who can end their relationship with your business at any time, leave…

Read More

It’s About Trust: Helping Your Organization Build Relationships

Daniel Goodwin, Director, Government Relations (Federal), Suncor Energy By the time you reach the end of this article, you will have decided whether you trust me and the ideas I express. We make this type of rapid and intuitive judgment every day. When we meet someone for the first time, speak with a salesperson or watch…

Read More

Give Your Brand a Personality

Jill Kurtz, Owner, Kurtz Digital Strategy People seek relationships with one another and, yes, with brands. Your brand’s social personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for…

Read More

When Done Right, Influencer Marketing Delivers Better Results than Traditional OLA

Alex Marin, Content Manager, WHOSAY Influencer marketing is going from adolescence to young adulthood, according to Digitas’ Social Media Week panel, “Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow,” hosted by Billy Boulia, VP, Social Strategy and attended by Kyla Brennan, Founder & CEO, HelloSociety, Grace Flynn, Lifestyle Blogger, The Doughnut Diaries…

Read More

SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

Read More

How Housewares Brands Stand Out in a Crowded Market

David Diaz, CEO, Davenport Laroche The last few years have not been kind to most large-scale U.S. retail stores. From department stores like Sears to discount stores like Kmart or big box specialty stores like hhgregg, the retail segment is in flux, thanks to shifting consumer habits. That means existing brands have to be smarter and…

Read More

Confessions of a Marketing Mom: The Value of Nostalgia

Cynthia Ramsaran, Director Content Marketing, TAYLOR When I became a parent, I had no idea it would impact me as a marketer. All at once, as a new mom, I was hit with many different products that claimed to help with every one of my baby’s needs. As a consumer, I’d forego the ones that…

Read More

Channeling Goldilocks Through the Marketing Funnel

Christina Phillips, Senior Account Executive, MCC The marketing funnel: while it can be broken down into a relatively simple, easy-to-understand way of looking at your advertising strategy, it’s often misconstrued in the industry. This is most often a result of a difference in expectations between marketing and sales, or agencies and clients. Forbes defines the…

Read More

The Data Driven Influencer Strategy

Jennifer Baik, Media Analyst & Account Manager, PublicRelay  Influencers have taken the marketing world by storm. A single “influencer” has the power to drastically impact a company’s public image, and this has been especially true for social media. Forbes now has a list of top influencers across different categories, and Rihanna’s recent call out of a Snapchat…

Read More