Search results for: digital marketing

Make the Most of Your Online Newsroom

Lisa Arledge Powell, President, MediaSource Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world. You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital newsroom…

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5 Ways to Demonstrate PR’s Value to Your Organization

Lacey Miller In the digital and mobile era, attributing value to PR can be difficult because the customer journey is complex. Constantly connected and awash with information, today’s consumers and B2B decision makers will be exposed to your business across many channels and content types, so how do you demonstrate what came from earned media? …

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Picture This: 5 Steps to Master the Art of Data Storytelling

Cyndi W. Greenglass  We’ve heard many times that a picture is worth 1,000 words, but do you know why? The fact that we remember pictures better than words, a phenomenon called the “picture-superiority effect,” was first reported in the 19th century. Understanding this basic human dynamic is crucial for professional communicators because it means that…

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Don’t Fear the Data

Megan Dubrowski, US and Global Communications, KPMG In this everything-digital era, using data-driven insights to drive communications strategy is our lifeblood. If we embrace data, we can use it to step up and shine, demonstrate the importance of earned media and further prove our seat at the table brings significant value. As PR professionals, we’re…

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6 Ways to Create Brand Stories That Connect With Audiences

Malayna Evans, Ph.D. , Managing Partner, PWR New Media Telling stories is a terrific way for brands to communicate their values, forge emotional connections and create shared visions of the future with target audiences. Brand stories are effective, in part, because people are wired to hear stories and hug them tight. Our brains instinctively organize information into…

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Is Uber’s 911 App Button an Admission of Guilt?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Ride hailing companies are undecided on how to balance relationships with car rentals, traditional ground transportation, and ride sharing suppliers. The Global Business Travel Association (GBTA) of New Jersey hosted an event in Kenilworth to explore the differences. “Ridesharing and Corporate Travel in 2018” was an educational and…

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Lessons Learned After Being Acquired

Webcast Overview Life doesn’t stop once a PR agency has been acquired.  Its CEO and entire staff become integrated into the buyer’s organization and life becomes quite different.  Whether it’s a good or bad life depends upon many factors — culture, chemistry, synergy as well as the blending of best practices of seller and buyer. …

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5 Tips to Improve the Quality of Your Content

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re…

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The 2018 Silver Anvil Awards Ceremony is Tonight!

  The Public Relations Society of America (PRSA) announced the 2018 Silver Anvil finalists. The Silver Anvil Awards are the communication industry’s oldest and most esteemed award. Winners will be announced tonight at the Edison Ballroom, in the heart of Manhattan’s theater district. For a complete list of finalists, click here. Trends noted by judges among this year’s entries included…

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Facebook Algorithm Changes: What Content Marketers Need to Know

Editor’s Note: To learn more about Content Marketing, earn a certificate in content marketing from PRSA: https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource When Facebook announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and content marketers overnight—even forcing once-flourishing publishers…

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Business Wire and TrendKite Announce the Integration of TrendKite Analytics within Business Wire’s NewsTrak Report

CommPRO Editorial Team Press release distribution service Business Wire and digital PR platform TrendKite announced the two companies will integrate TrendKite analytics into Business Wire’s NewsTrak reports as part of its Global-Mobile-Social-Measureable (GMSM) suite of services. Public relations, marketing and communications professionals now have away to quantify earned media success with the combination of Business…

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What is The Value of Media Coverage?

Eric Fischgrund, Founder and CEO, FischTank Marketing & Public Relations Whether potential clients or companies we’ve already partnered with, at some point comes the question: “How do we measure success?” “What is the ROI for media exposure?” “Is this working?” These are fair questions that must be asked, and the answer is the same every…

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Five Content Trends That Affect Your PR

  Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications.  Keep your eye on these five content trends that affect your PR and marketing strategy: The rise of voice search According to comScore, by 2020 half of all search queries will be done by voice.…

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Deloitte CMO Says Diversity Will Help Solve the Problems of the Future

Paul Kontonis, Chief Marketing Officer, WHOSAY Diana O’Brien puts her money where her mouth is. The Deloitte CMO sat with sportscaster and Dancing with the Stars host Erin Andrews to talk about the challenges and opportunities facing the advertising industry, including how to empower women and other minorities. “I think it’s about trying to understand…

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Spokesperson Secrets to Build your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople. Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at…

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Grab Readers With The Right Headline

Jill Kurtz, Owner, Kurtz Digital Strategy Have you ever experimented with changing the headline of an article to see if there is an impact? I often do this when I share my blog content on social channels – I change the headline to see if I can get more eyeballs. No doubt, the headline is…

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The Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)

Are you a trailblazer or falling behind?     Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…

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FinTech’s Challenges, Opportunities, and Entry Points in the Global Market

Wendy Glavin, Founder & CEO, Wendy Glavin Agency  If you want to learn about the latest trends in FinTech, block chain, cryptocurrency, crowd funding, lending, ICO’s, digital advising, insurance, big data, and more, Empire Startups is the largest community of FinTech entrepreneurs, banking innovators and investors in the world. As a B2B and FinTech enthusiast, I…

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Measuring Results Across the Customer Journey

Brands and organizations are naturally interested in the journey of their customers, supporters or members.  Where did they find out about us, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that…

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