Search results for: thought leadership

#SXSW2019 Recap: Decentralize Your Company’s Hierarchy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency From the moment, I sat in my seat on JetBlue flying to Austin, TX, my iPhone started shaking. Since I was on my way to SXSW, I hoped I was sitting next to a tech guy. “Excuse me, do you know what’s wrong with my phone,” I asked.…

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5WPR CEO Leads Crisis PR Discussion at Harvard Business School

CommPRO Editorial Staff Ronn Torossian, the founder and CEO of 5W Public Relations, spoke to two classes at Harvard Business School this week. Following a case presentation on the “United Breaks Guitars” case study, during which United Airlines handling of a broken guitar resulted in a PR nightmare, Torossian led a student discussion on crisis communication…

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Balance for Better – and What It Means for Women in the Workplace

Melody Wolff, Chief Everything Officer, Briz Media Group I’ll admit that when I first heard that this year’s theme for International Women’s Day was “Balance for Better,” I was confused. Work-life balance, gender parity, more diversity in the workplace? But it is really a perfect encapsulation of the struggle that women face, because each interpretation…

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David Newman, Founder of Do It! Marketing (VIDEO)

Video Overview All c-level executives and entrepreneurs alike are always looking for ways to grow brand awareness and reputation while increasing sales and profits. A marketing tool that might be getting overlooked is thought leadership. To find out more on how to raise your corporate profile and build an expert platform while making sure you…

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Communicators as Brand Value Creators (On-Demand Recording)

Webcast Overview Join us for a virtual round table where our panelists will discuss how they are redefining their roles as strategic communications professionals. From using data to shape and defend strategies to advising on crisis and enhancing brand reputation, the role of the communicator is becoming more integral to the business by the day.…

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After Years in Journalism, I Came Out as a Bi-sectional!

Chris Schroder, Founder & Publisher, The 100 Companies Like many idealistic journalists, I thought I’d always stay in my lane, improving my lot as reporter and eventually as editor of daily newspapers. Then I was offered my first full-time reporter position – earning $150 a week. At the third stop on my itinerant tour, my wife…

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CoinAgenda Caribbean Returns to Puerto Rico for its Third Year

Featuring Special Sections on Security Tokens, IEOs, NFTs, Exchange Innovations, Digital Currency Funds and Private Equity in Blockchain CommPRO Editorial Staff CoinAgenda (www.coinagenda.com), the premier global conference series for connecting blockchain and cryptocurrency investors with startups since 2014, has announced its third annual CoinAgenda Caribbean event. Taking place at the InterContinental San Juan March 1-3, 2019, CoinAgenda…

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Measure Media Relations for Outcomes, Not Outputs

Eric Koefoot, President & CEO, PublicRelay In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the C-suite. Often in communications analytics, people get bogged down counting keywords – or worse, relying on largely discredited AVE’s.  But basing your media relations strategies on…

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Dr. King’s Compassionate Talking 

Susan Kuczmarski, Ed.D., Co-Founder, Kuczmarski Innovation  Effective compassion is rooted in words. The Rev. Dr. Martin Luther King, Jr., engaged in compassionate talking. He was direct, open and deep. All leaders can learn from Dr. King’s use of words and how he communicated to others. Leaders who nurture compassion among employees often experience significant long-term benefits…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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CEOs and Live Social Video: A Top Trend for 2019

New York, NY– Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019. That’s a top takeaway from the Social Media Video Survey just released by D S Simon Media. Key findings include: ·       57% of communicators are using live social…

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Cyber Security Is A National Concern

Michael Figueroa, Executive Director,  Advanced Cyber Security Center   Several Federal agencies are tasked with protecting our interests from cyber security threats. Most notably, the FBI and DHS take strong leadership in this area, but just about every agency from the Treasury to the FCC has a role to play.  Last spring, the White House decided against…

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The Public Relations Society of America Announces Torry Burdick as CMO

CommPRO.biz Editorial Staff The Public Relations Society of America (PRSA) announces the appointment of Torry Burdick as Chief Marketing Officer. Burdick joins PRSA with an extensive background in planning, developing and executing marketing initiatives, with a particular focus on membership acquisition and retention. At PRSA, Burdick takes responsibility for developing strategic integrated marketing programs to advance…

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Establishing a Reputational Driver Measurement Framework

Leslie Stefanik, Vice President, Marketing, PublicRelay Reputational drivers are concepts that contribute to your brand’s public perception. They are overarching ideas like workplace environment, thought leadership, and innovation that can’t easily be defined by a few keywords. Because of their nebulous nature, reputational drivers are difficult to extract from the context of your coverage. But…

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Brian Ellner Joins BCW to Lead U.S. Corporate Practice

CommPRO Editorial Team BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Brian Ellner has joined as Executive Vice President, Global Corporate Solutions, responsible for leading and growing BCW’s U.S. Corporate Practice. Ellner takes on the role previously held by Aranthan “AJ” Jones II, who will now lead the firm’s Public…

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Report Card on “Three Top Tech Trends for 2018”

Norman Birnbach, President, Birnbach Communications The tech industry lives on trends. For those working in organizations that either develop tech or use tech, understand tech trends has clear business implications. But for those in charge of marketing of tech, it’s important to understand what trends will interest reporters and other influencers to determine how your organization…

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Report Card on “Five Top Media Trends for 2018”

Norman Birnbach, President, Birnbach Communications One of the ways smartphones has affected society is that most of us are now media junkies, whether it’s traditional media or social media. Most of us consume media at substantial – and surprising – rates each day. In Feb. on CommPRO.biz, we issued our top five media trends, based on…

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Content Curation 101

Jill Kurtz, Owner, Kurtz Digital Strategy A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topic and other relevant developments. You become a…

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Report Card on “Eight Boston-Based Trends for 2018”

Norman Birnbach, President, Birnbach Communications As we approach the end of the year, it’s time to look at the Boston-based trends we published at the start of 2018. It’s been a long-standing agency tradition to identify media, marketing and tech trends we think will be important for clients in the upcoming year. Before we get to…

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