Search results for: social media
5 Takeaways from New York Social Media Week
Ronn Torossian, CEO, 5WPR 2018 was the 10th year for New York Social Media Week – one of the biggest marketing and media events in the world. The social media conference gives companies around the world a chance to hone their social skills and discover new ways to connect with customers through a range of…
Read MoreSocial Media Risks Every Business Owner Should Know
William F. Mueller, Attorney at Kelley Kronenberg What are a CEO’s words worth? In Elon Musk’s case, they are getting costlier almost daily. On August 7, 2018, one of America’s greatest innovators tweeted, “Am considering taking Tesla private at $420. Funding secured.” Through a settlement agreement with the SEC, that tweet cost Musk and Tesla…
Read MoreLeveraging Social Media to Understand Your Demographic
Jake Anderson One of the first questions you’ll get when it comes to marketing a product or service is, “Who is your ideal customer?” With that information in hand, you can then proceed to craft a strategy to speak to their needs, desires, sensibilities and pain points. With the advent of social media, this process…
Read MoreWhy Facebook Live Needs to Be Part of Your Social Media Strategy
Jill Kurtz, Owner, Kurtz Digital Strategy Facebook Live lets you offer your Facebook followers an immersive experience and gives you the ability to interact in real-time. It is a great way to build on your Facebook page. Users follow Facebook pages because the brand appeals to them in some way. Facebook Live gives them a great…
Read MoreB.L. Ochman On The Power of Social Media LIVE™
B.L. Ochman, President of Whatsnextonline.com, joins Doug Simon, CEO of D S Simon Media and President-Elect of PRSA-NY, to talk about how live stream is transforming the communications industry and how D S Simon Media is contributing to the ever-changing world of marketing with Social Media LIVE™.
Read MoreSmall Caps: The Benefits of Growing Your Marketing, PR, and Social Media Presence (On-Demand Recording)
Webinar Overview Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market. Typically, CEO’s of these companies have limited time and budgets, making…
Read MoreGreat Restaurant Social Media Pages
Ronn Torossian, CEO, 5WPR We have found some of the great restaurant social media pages and what you can learn from a good food PR digital media campaign. Check these out: Pieology Pizzeria Pieology and their hashtag #MyPieology has allowed this restaurant to let their customers share pictures and comments. But more than that, Pieology…
Read MoreMake Your Team Your Best Social Media Asset
Jill Kurtz, Owner, Kurtz Digital Strategy Tear up your social media policy that tells your employees that they can’t represent your company online. Do it. Your employees should be your most important advocates on social media. Encourage, don’t discourage. Hear me out. You do need to start with the right foundation. Social advocacy depends on…
Read More5 Beauty Brands That Do a Great Job on Social Media
Ronn Torossian, CEO, 5WPR Beauty abounds on social media, but we found five brands that excel at both social media and beauty products: NYX NYX is owned by L’Oreal and is mainly sold in brick and mortar stores such as Target, but that doesn’t stop them from conquering the use of social media to market…
Read MoreBeyond “Mean Tweets” … Analyzing the “Why” Behind the “What” in Social Media Brand Sentiment
Jim Fogarty, Director, Strategic Partnerships, PublicRelay In today’s world, “You are what you tweet” – as well as what others tweet about you. Take the popular “Mean Tweets” segment on ABC’s late night show Jimmy Kimmel Live!: Celebrities sit on a stool and read hateful Twitter posts addressed to them, as the classic R.E.M. song, “Everybody Hurts,” plays…
Read MoreReport: Millennials Trust Social Media Influencers Less
CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…
Read MoreDigital Agency DMS Appoints New Head of Social Media Insights
CommPRO Editorial Team Creative digital agency, DMS has appointed Anna Zaikina as its new Head of Social Media Insights. Zaikina will oversee DMS’ social media team and its recently expanded offering to deliver full-service social media campaigns. The agency now supplies social insights, content creation, strategic posting plans, live streaming and community management to global…
Read MorePlanning and Measuring Social Media Campaigns eBook
Best practices for utilizing social data for campaign success Much of the world’s population uses social media as a means of communication and entertainment. In 2015, an estimated 179.7 million people used a social network, and the number of worldwide social media users is projected to grow to 2.5 billion by 2018 (eMarketer). According to…
Read MoreHuman Analysis Steps In When Most Social Media Analysis Tools Fall Short
Darren Sleeger, Senior Vice President of Strategic Partnerships, PublicRelay Recently, a Business Insider article caught my attention when it sought to quantify the brand boosts that Intel, Under Armour and Merck experienced when their CEOs resigned from the White House Manufacturing Advisory Council. To measure the impact of the walkouts, the piece relied on mentions and tonality…
Read MoreVisual Listening eBook: Uncovering Your Brand In Social Media Images
In the Visual Listening eBook you’ll learn how visual listening can be a valuable part of your brand or agencies social strategy including some key takeaways on: Image Context The necessity of seeing one’s customers in context in an image Software Can Help How visual social analytics tools can help your execution Visual Brand Intelligence The future…
Read More4 Mobile Micro-Moments To Drive Effective Social Media Marketing
Keith A. Quesenberry, Assistant Professor of Marketing, Messiah College Marketers know it is important to understand the buyer’s journey, yet increased mobile use has created a more fragmented buyer’s journey. Google calls these micro-moments, or those hundreds of real-time, goal-oriented mobile actions that influence decisions and preferences. Marketers should tailor social media messages to pre-purchase,…
Read More‘Fake News’ Reinforces Trust in Mainstream News Brands: Hits Reputation of Social Media Sources
CommPRO Editorial Staff Media intelligence firm Kantar Media has released the results of its global ‘Trust in News’ study. The report reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles. The survey conducted representative sample…
Read MoreAcing the Social Media Conversation
Jill Kurtz, Owner, Kurtz Digital Strategy Getting the most out of social media means generating two-way social engagement with your target audience. Too many organizations are missing this opportunity to build relationship by using social media to put out their news/thoughts/opinions as a one-way dialogue with no active participation. Using social channels without focusing on…
Read MoreThe Rise of Social Media Customer Care (Infographic)
CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…
Read MoreSocial Media Reporting Doesn’t Have to Be Scary
Raquel Trinidad, Channel Enablement Manager, Sysomos If you do any kind of social media marketing, you can’t overlook the importance of creating reports that summarize your results. Reports help you, your boss or your client understand the benefits of your efforts. They also point out the strengths and weaknesses of your campaigns and point you…
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