Search results for: social media

Report: Millennials Trust Social Media Influencers Less

CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…

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Digital Agency DMS Appoints New Head of Social Media Insights

CommPRO Editorial Team Creative digital agency, DMS has appointed Anna Zaikina as its new Head of Social Media Insights. Zaikina will oversee DMS’ social media team and its recently expanded offering to deliver full-service social media campaigns. The agency now supplies social insights, content creation, strategic posting plans, live streaming and community management to global…

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Planning and Measuring Social Media Campaigns eBook

Best practices for utilizing social data for campaign success Much of the world’s population uses social media as a means of communication and entertainment. In 2015, an estimated 179.7 million people used a social network, and the number of worldwide social media users is projected to grow to 2.5 billion by 2018 (eMarketer). According to…

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Human Analysis Steps In When Most Social Media Analysis Tools Fall Short

Darren Sleeger, Senior Vice President of Strategic Partnerships, PublicRelay Recently, a Business Insider article caught my attention when it sought to quantify the brand boosts that Intel, Under Armour and Merck experienced when their CEOs resigned from the White House Manufacturing Advisory Council. To measure the impact of the walkouts, the piece relied on mentions and tonality…

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Visual Listening eBook: Uncovering Your Brand In Social Media Images

In the Visual Listening eBook you’ll learn how visual listening can be a valuable part of your brand or agencies social strategy including some key takeaways on: Image Context The necessity of seeing one’s customers in context in an image Software Can Help How visual social analytics tools can help your execution Visual Brand Intelligence The future…

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4 Mobile Micro-Moments To Drive Effective Social Media Marketing

Keith A. Quesenberry, Assistant Professor of Marketing, Messiah College Marketers know it is important to understand the buyer’s journey, yet increased mobile use has created a more fragmented buyer’s journey. Google calls these micro-moments, or those hundreds of real-time, goal-oriented mobile actions that influence decisions and preferences. Marketers should tailor social media messages to pre-purchase,…

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‘Fake News’ Reinforces Trust in Mainstream News Brands: Hits Reputation of Social Media Sources

CommPRO Editorial Staff Media intelligence firm Kantar Media has released the results of its global ‘Trust in News’ study.  The report reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles. The survey conducted representative sample…

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Acing the Social Media Conversation

Jill Kurtz, Owner, Kurtz Digital Strategy Getting the most out of social media means generating two-way social engagement with your target audience. Too many organizations are missing this opportunity to build relationship by using social media to put out their news/thoughts/opinions as a one-way dialogue with no active participation. Using social channels without focusing on…

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The Rise of Social Media Customer Care (Infographic)

CommPRO Editorial Staff Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is…

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Social Media Reporting Doesn’t Have to Be Scary

Raquel Trinidad, Channel Enablement Manager, Sysomos If you do any kind of social media marketing, you can’t overlook the importance of creating reports that summarize your results. Reports help you, your boss or your client understand the benefits of your efforts. They also point out the strengths and weaknesses of your campaigns and point you…

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#MeToo: What Everyone Can Learn About Taking A Stand On Social Media And How To Do It

Julie Talenfeld, President, BoardroomPR Every 98 seconds, an American is sexually assaulted. Gwyneth Paltrow, Angelina Jolie, Jennifer Lawrence, Ashley Judd, Reese Witherspoon, Terry Crews… Debra Messing, Anna Paquin… Evan Rachel Wood, Rosario Dawson, Gabrielle Union… America Ferrera, Alyssa Milano… and the list goes on. In the beginning of October, allegations of sexual assault against Hollywood…

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Social Media & Bloomberg, Managing a Social Crisis, Fake News & More: Highlights (Video Series)

Editor’s Note: How social is changing journalism at Bloomberg, the relative importance of traditional versus social media; preparing for a social crisis; findings from the 2017 Social Journalism Study; and why social communications are different are covered in a series of interviews for our “Communicators to Communicators (C2C) Insights Video” series. Here are some highlights. Catherine…

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Weathering the Storm with Social Media

Julie Talenfeld, President, BoardroomPR Social media is the gateway to reaching people all over the world, but sometimes we need it to reach people in our own communities. In a catastrophe such as a hurricane, flood or tornado, platforms such as Facebook, Twitter and even Snapchat are perfect for getting news out quickly. Not everyone…

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