Search results for: publicity

CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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Standing Out Among the Election Crowd

Hamed Wardak, Entrepreneur With all the publicity and hoopla among candidates for office, how does a brand stand out in the crowd? As if the democratic presidential primary didn’t create enough chaos in the marketplace, the recent impeachment proceedings and subsequent fallout from publicity over it have created enough pandemonium to divert attention away from…

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You Had To Be There-How The Coronavirus is Impacting the Events Industry

Shay A. Brown, Founder, Sr. Publicist, Royal Kingdom PR Agency, Inc. I’ve been in public relations for 14 years, and as such, quite familiar with the meetings and events industry. For the past three years, however, I’ve started moonlighting as a beer vendor and bartender at major events, such as the Country Music Awards, the Tortuga Music…

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Sponsorships – The Big Bank

Ronn Torossian, CEO & Founder, 5W Public Relations In 2016, 12 American companies spent a total of more than $2.5 billion to sponsor events in the U.S. alone. This data, released last year by Statista, an internet company based in Hamburg, Germany, shines a light on other possibilities for companies, even those with modest budgets.…

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Put A Cap On Your Trash

To the Tune of ‘Show Me’ From My Fair Lady? Here’s ‘Unchoke Me’ From My Fair Mother Earth Caps!  Caps!  Caps! I’m so sick of caps! Blighting my beaches through; A bottle here, toothbrush there, is that all you plastics do?  Don’t talk of love, shining above.  If I’m planet you love?  Don’t choke me!…

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Wear Masks for Protection, But Take Them Off Your Communications

  Thomas J. Madden, Chairman and CEO, Transmedia Group Three things we crisis managers learn early on is the mantra: Tell It All, Tell It Early, Tell It Yourself, which has been repeated so often it’s almost a cliché, but it works! When a crisis rears its ugly head, like the humongous one in China now spreading…

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Media Lessons Learned From The Trump Senate (Impeachment) Trial

(That Were Probably Not Taught In Communications Classes) Arthur Solomon, Public Relations Consultant On January 13, on this web site, I wrote an article regarding media lessons learned from the House impeachment hearings. Many of the examples I listed also applied to none political accounts that most PR practitioners who work at large and small…

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Was there “Sun” at Sundance Film Festival?

It was more Snowdance, but still Fundance! Thomas J. Madden, Chairman and CEO, Transmedia Group PARK CITY, UTAH.–It was cold, crowded and crawling with film buffs once again at Sundance Film Festival. Occasional snowflake flurries were hardly noticed. Same with the snow-covered mountains surrounding bustling Main Street where daily temperatures were down in the 20s. There was…

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Ahh, The Things You Do For Money

Thomas J. Madden, Chairman and CEO, Transmedia Group Fresh out of college, one of my first jobs was in advertising at Lennen & Newell, Inc., then a famous powerhouse Madison Avenue ad agency behemoth in Manhattan. One of the accounts I worked on there was Kent Cigarettes with the Micronite Filter.  Unfortunately, the filter turned out to…

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5W Public Relations Names Matthew Caiola and Dara A. Busch President

CommPRO Editorial Staff 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today that effective immediately, Matthew Caiola and Dara A. Busch have been promoted to President of 5W Public Relations. The two presidents will play a vital role in the continued expansion and aggressive growth plans of 5WPR.  Matthew Caiola…

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How Concepts From Psychology Could Have Avoided Peloton’s Problem

Dr. David Hagenbuch, Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”  Such raw emotion has typified reactions to the spin cycle maker’s “Gift that Gives Back” commercial.  People are entitled to their opinions about the ad and Peloton can explain its position, but a few principles…

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Why PR is Actually A Leadership Position

Ronn Torossian, CEO, 5WPR  Being effective when it comes to public relations doesn’t just mean that a person can quickly write up a short speech or a snappy press release. Working in the world of public relations means working strategically, starting from the boardroom and ending with the response of the campaign.  Many people around the world…

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Conducting The PR Orchestra!

My Baton, Please, For Our Next Number, Ukrainian Violinist ASSIA’s U.S. City Concert Tour Commencing Jan. 15 in Charlotte, NC Thomas J. Madden, Chairman and CEO, Transmedia Group I like to think of PR as music. Symphonic. Jazz.  Waltz.  Whatever.  Even hip-hop.  PR programs are all like musical arrangements.  When you conduct a successful orchestral PR campaign,…

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#GivingTuesday – Love is Lovelier the Second Time Around

Now Spread Love to Love’s Adorable Offspring, Children    Thomas J. Madden, Chairman and CEO, Transmedia Group As a writer, wordsmith and Spin Man, my mind tends to work in words strung together to make hopefully memorable, quotable points about something so deserving, worth preserving: LOVE! So here are my thoughts after a second marriage. They’re deLIGHT…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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Communication Tips For A Pleasant Thanksgiving

Susan Young, CEO, Get in Front Communications I usually blog about business communication but since most of us won’t be working on Thanksgiving, we’ll have to communicate with relatives and/or friends. It may be easier to go to work! Here are 13 quick communication tips to help make your day festive and enjoyable. Bookmark this…

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Try Redemptive PR on the Rocks

  Thomas J. Madden, Chairman and CEO, Transmedia Group To whomever speaks pejoratively about PR i.e., is this true or just PR, I would say PR can perform nobly and be almost religiously redemptive when empowered by a shot of truth on the rocks with a splash of justice. It can be the unequivocal key to unlocking…

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