Search results for: political advertising

Now Who’d Want to Bust Poor Little Tony?

Thomas J. Madden, Chairman and CEO, Transmedia Group  Much earlier in my topsy-turvy PR career I was assigned to rescue three wonderful, but much maligned clients at the time: poor little Tony the Tiger and his buddies, Snap, Crackle and Pop.  The mean ole government tried unsuccessfully to bust them, break them up, throw them in the…

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Five Top Media Trends for 2018

Norman Birnbach, President, Birnbach Communications If there’s one thing we’ve all learned over the last few years, it’s that we live in a media-centric world. Love it or hate it or don’t believe it, whether traditional media or social media, the media affects us all, and it is helpful to understand the trends affecting the media.…

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PRIMEChat: Better Insights. Better PR-ROI. – Allan Kelly, CEO of Playmaker Systems (On-Demand Recording)

Webinar Overview On February 13, PRIMEChat welcomes the outspoken Alan Kelly, CEO of Playmaker Systems.  You may recognize Alan as the consistently thoughtful and reliably provocative professional communicator who challenges many of PR’s basic assumptions:  Is the mission of public relations to win or to find symmetry? Is PR designed ultimately to achieve a business outcome…

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Lessons Learned From The 2017 Super Bowl

Arthur Solomon, Public Relations Consultant There are few certain occurrences that sports fans can look forward to. One that takes place early in every new year is the Super Bowl, the National Football League’s season’s finale of American’s most violent life threatening, life shortening, commercial-laden TV sporting extravaganza. The next Super Bowl will be number…

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Pitch Imperfect

Peter Himler, Founding Principal, Flatiron Communications LLC In previous end-of-the-year assessments of the state of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists…

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University of Missouri Fails Timing Test with House of Cards Comment

Ronn Torossian, CEO, 5WPR Context matters in communication. It’s a Public Relations lesson many learn too little, and, at times, much too late. What we say matters, certainly, how and when we deliver that message matters even more. Sometimes, the content of the message is okay. The timing is not. A recent case illustrates that principle well. The…

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‘Fake News’ Reinforces Trust in Mainstream News Brands: Hits Reputation of Social Media Sources

CommPRO Editorial Staff Media intelligence firm Kantar Media has released the results of its global ‘Trust in News’ study.  The report reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles. The survey conducted representative sample…

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#MeToo: What Everyone Can Learn About Taking A Stand On Social Media And How To Do It

Julie Talenfeld, President, BoardroomPR Every 98 seconds, an American is sexually assaulted. Gwyneth Paltrow, Angelina Jolie, Jennifer Lawrence, Ashley Judd, Reese Witherspoon, Terry Crews… Debra Messing, Anna Paquin… Evan Rachel Wood, Rosario Dawson, Gabrielle Union… America Ferrera, Alyssa Milano… and the list goes on. In the beginning of October, allegations of sexual assault against Hollywood…

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Peppercomm

COMMPRO BROWSE DIRECTORY GET LISTED INFO Peppercomm Address: 470 Park Avenue South, 4th Floor North City: New York City State: New York City Zipcode: 10016 Phone: (212) 931-6100 Website: www.peppercomm.com Social Media Links: Featured in CommPRO Peppercomm REQUEST MORE INFORMATION Profile Contacts Clients Specialties Profile Peppercomm is an award-winning strategic, integrated communications and marketing agency…

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Bringing Earned Media Analytics into the Digital Age

Allyson Hugley, President, Measurement and Analytics, Weber Shandwick Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and agency revenue — continue to feel like…

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Mobbed: Communicators & The Madness of Crowds

Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  When crowds rush to judgment they quickly become mobs. We don’t have to look far to be reminded that crowds don’t have wisdom and mobs don’t follow logic. In today’s polarized world of “political tribes” on the right and left there’s little room for dissent or nuance in the…

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ACLU Sues Over Rejection of First Amendment Advertisements

CommPRO.biz Editorial Staff The American Civil Liberties Union (ACLU) and its affiliates in the District of Columbia and Virginia challenged the Washington area transit system’s advertising restrictions as violations of the First Amendment. The free speech lawsuit follows the rejection of advertisements from four groups that hail from across the political spectrum. The lawsuit, ACLU…

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Turn Your Leaders into Influencers (Free On-Demand Video)

  Webinar Overview Your organization’s leaders might be great communicators, but how do you turn them into influencers? You won’t want to miss this free webinar. Twitter has become synonymous with influence. We have their head of global brand strategy to share tips and best practices. You’ll also get the results of The Guide to Brand Authenticity:…

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The Power of President Trump’s Tweets

Archie Smart, North American Digital and Social Practice Leader, MSLGROUP President Donald J. Trump’s Twitter is the news. Every word, strategically posted or quickly typed early in the morning, can influence the Beltway. Every tweet, or lack thereof, is newsworthy. And while some may take issue with what he tweets, it is clear that his…

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OJ Simpson to be Free to Do What?

Thomas J. Madden, Chairman and CEO, Transmedia Group As a crisis management expert, I sometimes wonder what would be the ultimate challenge, the biggest reputational fire to extinguish. The absolute worst case for prescribing a turn-around strategy, a route to redemption. These days I can’t help thinking what I would do if someone put a gun to…

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RP3 Agency Launches New Public Relations Practice

CommPro.biz Editorial Staff Bethesda, Md.-based RP3 Agency announced that Dan Sweet has joined the firm to lead its new public relations practice as its first Director of Public Relations. In addition to the agency’s advertising and digital services, this newly created division will allow RP3 to provide its clients with a complete host of public…

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The Future of Twitter Might Affect Your Business

  Sally Falkow, Meritus Media The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years, but that might be about…

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It’s Time to Embrace the Power of ‘Somebodiness’

Neil Foote, President & Founder, Foote Communications Now, more than ever, we need a calming, voice of reason.  During his life, the Rev.-Dr. Martin Luther King, Jr. offered the nation – and for that matter, the world – a framework and rationale for race, equality – and image. In King’s 1967 book, “Where Do We…

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