Search results for: phone interview

5 Tips to Improve the Quality of Your Content

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re…

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How Financial Leaders Conquer Their Communication

Susan Young, CEO, Get in Front Communications The words you are using are costing you money. Business author Donald Miller’s words at a recent conference on leadership, communication and innovation are a wake-up call to executives who struggle with messaging and storytelling. Communication is forcing leaders—especially those in the financial sector—to reassess their verbal and non-verbal…

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Spokesperson Secrets to Build your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople. Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at…

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W Magazine: Putting The Magic Back In Magazines

The Mr. Magazine™ Interview With Stefano Tonchi, Editor In Chief, W Magazine “I think for the generation before our parents, receiving magazines was a joy. People could not wait to get it, to have it, to read it; to own it.” Stefano Tonchi… “There was joy because it was their way of knowing what was going…

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Martha Boudreau of AARP on How Nimble is the New Norm

Doug Simon, CEO and Founder of D S Simon Media had the chance to speak with Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer of AARP at the Capitol Communicator PR Summit DC. Martha and Doug both have a BA in Political Science from the University of Michigan. Martha Boudreau’s VlogViews:  ‘The most effective organizations at creating one brand voice…

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SPOKEies®Award Winners

SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home SPOKEies® 2018 Winners   Todd Kaplan Category: Under 40 Vice President, Water Portfolio – PepsiCo North America Beverages “It’s important to be genuine and passionate. Always listen and respond accordingly in order to make a meaningful connection with your audience –…

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B.L. Ochman On The Power of Social Media LIVE™

B.L. Ochman, President of  Whatsnextonline.com, joins Doug Simon, CEO of D S Simon Media and President-Elect of PRSA-NY, to talk about how live stream is transforming the communications industry and how D S Simon Media is contributing to the ever-changing world of marketing with Social Media LIVE™.

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In Stormy Daniels, Donald J. Trump Meets a Formidable Match

Andrew S. Ricci, Principal, Riccon Strategic Communications Let’s face it: the President’s record with women has not been, to put it lightly, very good. He faced significant questions and accusers long before the infamous Access Hollywood tape came to light on October 7, 2016, just weeks before the presidential election. And since then, he’s had more accusers…

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Storyhunters Discuss Being Filmmakers of Color in America

Jad-Evangelo Nasser, Storyhunter  In honor of Black History Month, we interviewed three inspirational filmmakers of color about their experiences as creatives in America. Storyhunters Serginho Roosblad, Gregory Dukes, and Maria Simone told us about their journeys, challenges, achievements, and what has shaped them into the filmmakers they are today. Storyhunter: How did you get started in documentary filmmaking? Gregory Dukes:…

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2015 Silver and Bronze Anvils Award Winner Case Study: UDOT’s Walking School Bus App Campaign: Increasing Safe Walking and Biking to School One Download at a Time

PRSA Nationwide, the number of students walking to school has significantly decreased, resulting in an increased number of cars around schools. To address this safety concern, the Utah Department of Transportation (UDOT) created the Student Neighborhood Access Program (SNAP)™, a comprehensive effort to encourage safe walking and biking to school.  SNAP initially developed software and…

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2017 Silver and Bronze Anvils Award Winner Highlight: Cutting through the Clutter – Elevating Bank of America to the Industry Fintech Leader

PRSA  To stay ahead of changing demands as more consumers turned to digital platforms for their banking needs, Bank of America (BofA)’s focus has been on providing customers an unmatched mobile banking platform. But, by not proactively sharing news about its product pipeline, it began to fall behind its competitors in positive coverage of its…

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How This PR Pro is Creating a More Joyful Planet

Spector Lives Her Purpose by Using PR as a Force for Good Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and leveraging their greatest talent, expertise and passion to help create a more joyful planet. This interview spotlights Shelley Spector, President of Spector Corporate Communications. PT:  Shelley, what I love…

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Office Rules For 2018: How To Behave and What To Wear

Marie Raperto, The Hiring Hub Office etiquette can be exasperating.  With more relaxed working environments and telecommuting, some rules are being written while some are staying the same.  The old adage about watching what was done is harder since we are not all together in one office anymore.  Technologies are changing daily and our workforce is…

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Q&A: How to Handle a PR Crisis

Liz Burke, Vice President of PR/Account Services, Didit Q: What should be your first move after your company has experienced a PR crisis? A: The ideal scenario is having a crisis plan in place before a crisis occurs, even if the possibility of a crisis is highly unlikely. The plan should include, but not be…

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Success of a Radio Media Tour Depends on You

Maury Tobin, President, Tobin Communications, Inc. During a recent car trip around town, I was channel surfing and happened to hear Frank Sinatra’s classic “My Way.” For most people, hearing the song conjures up feelings of nostalgia. For some reason, it reminded me of the hundreds of spokespeople I’ve worked with over the past two…

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10 Body Language Myths That Limit Success

Carol Kinsey Goman, Ph.D Body language plays a key role in your career – from your first job interview to the ongoing process of building professional relationships to being perceived as having leadership presence. But not everything you’ve heard about body language is accurate. Don’t limit your success by buying into these ten myths: Using…

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