Search results for: mobile marketers

What You Need to Know About Email Marketing in 2018

Matt Harris, co-founder and CEO of Sendwithus Facebook’s latest algorithm tweak, limiting public posts in favour of personal content in the News Feed, has rattled publishers and brands alike, illustrating just how powerful social networks have become. For savvy marketers, the news is a reminder that time and resources are better spent building their own…

Read More

Small Caps: The Benefits of Growing Your Marketing, PR, and Social Media Presence (On-Demand Recording)

Webinar Overview Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market. Typically, CEO’s of these companies have limited time and budgets, making…

Read More

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise

CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…

Read More

Lessons Learned From The 2017 Super Bowl

Arthur Solomon, Public Relations Consultant There are few certain occurrences that sports fans can look forward to. One that takes place early in every new year is the Super Bowl, the National Football League’s season’s finale of American’s most violent life threatening, life shortening, commercial-laden TV sporting extravaganza. The next Super Bowl will be number…

Read More

What Comms Pros Should Expect in the Year of the Dog

Kevin Akeroyd, CEO, Cision Fact vs. Fiction: Marketers and Media Find Common Ground with Big Data Media has always defined the context within which marketing works and that context is in flux. The explosive growth of new channels and publishing platforms has fundamentally changed media consumption patterns and threatens to render traditional media models obsolete.…

Read More

The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

Read More

DuJour Magazine: The Superlative Of Luxury Magazines

The Mr. Magazine™ Interview With Jason Binn, CEO/Publisher “It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book. Obviously with print, no one can deny or challenge that…

Read More

Why AI is Critical to Black Friday and Cyber Monday Success

Karen Krivaa, VP Marketing, GigaSpaces Black Friday is traditionally the biggest holiday shopping day of the year in the United States, and Cyber Monday is closing fast in terms of volume. In 2016, more people shopped online than they did on stores over the holiday weekend, which typically spans from Thanksgiving through Cyber Monday.  In…

Read More

Online Advertising Award Winners to be Named by Web Marketing Association

CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…

Read More

PR Council Webinar: Dealing with Digital Disruption

How leading brands & agencies are gaining advantage In an age of relentless digital marketing buzzwords it can be difficult to see what’s real and what’s fake news! At AVADO we have been working with marketers for over 10 years and helping them make sense of and gain advantage from disruption. As a PR agency,…

Read More

Can Influencer Marketing Performance Be Guaranteed and Measured as Media?

Alex Marin, WHOSAY Before you even start trying to engage influencers, think about your objectives. The best practice was shared by WHOSAY CMO Paul Kontonis, who joined Havas PR CEO Marian Salzman and Cision Sr. Director of Growth Marketing Daniel Watson at “The Art of Influencing Influencers” webinar. “We like to start every campaign with selecting your objectives: awareness, engagement,…

Read More

What Does it Take to Influence an Influencer?

Why Eroding Trust in Traditional Ads Is Increasing the Value of Influencers Alex Marin, WHOSAY WHOSAY CMO Paul Kontonis will join Havas PR CEO Marian Salzman, one of the most-awarded female public relations executives in North America as well as one of the world’s top five trendspotters, and Cision Sr. Director Marketing Daniel Watsonon Thursday, July 20 at 2 p.m. ET…

Read More

How to Reach Reporters with Top-Shelf Headlines

Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once…

Read More

Warriors are the Odds Pick to Beat the Cavs

Rhonda Adams Basketball prognosticators are already signing the demise of the mighty Cleveland Cavaliers. The Warriors have too many weapons. They’re too fresh, too hot, too tough on D and too strong beyond the arc to be beaten. At least that’s the narrative. Some are even making the bold prediction that LeBron James’ Cavs won’t…

Read More

The Future of Communications Means Leaving the Past Behind

Robyn Hannah, Senior Director of Global Communications, Dynamic Signal There are many things about HR communication that we’ve accepted as “the way it is” for far too long. As practitioners of HR-oriented communications, and as employees ourselves, we should expect more. But giving up on how we’ve done things for decades isn’t always so easy.…

Read More