Search results for: mobile marketers
SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising
Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…
Read MoreAre You Using Videos in Your Marketing Mix?
Wendy Glavin, Founder & CEO, Wendy Glavin Agency We know this year is all about customer experience, and consumers and brand are inundated with content. Yet, websites are still text-heavy with little visuals. And, editors can’t keep up with thousands of press releases they receive everyday. Since consumers are more self-educated, want transparency, authenticity, and…
Read MoreStaying Ahead of the Pack: Retail Trends to Adopt in 2018
Bill Nagel, Co-Founder & Chief Marketing Strategist at Netsertive As marketing and advertising professionals, it’s not only our job to excel at driving results in the current landscape, but to also look at the future and try to anticipate the next big opportunity for success. Consumer habits are constantly evolving in a number of ways.…
Read MoreRonn Torossian On What is The Best Time of Day to Send an Email?
It’s hard to find a consistent answer about the best time of day to send an email. One of the reasons for this is that different types of customers are more likely to check their emails at different times during the day. For instance, a business professional may be more likely to check their messages…
Read MoreWhat You Need to Know About Email Marketing in 2018
Matt Harris, co-founder and CEO of Sendwithus Facebook’s latest algorithm tweak, limiting public posts in favour of personal content in the News Feed, has rattled publishers and brands alike, illustrating just how powerful social networks have become. For savvy marketers, the news is a reminder that time and resources are better spent building their own…
Read MoreSmall Caps: The Benefits of Growing Your Marketing, PR, and Social Media Presence (On-Demand Recording)
Webinar Overview Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market. Typically, CEO’s of these companies have limited time and budgets, making…
Read MoreDynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise
CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…
Read MoreLessons Learned From The 2017 Super Bowl
Arthur Solomon, Public Relations Consultant There are few certain occurrences that sports fans can look forward to. One that takes place early in every new year is the Super Bowl, the National Football League’s season’s finale of American’s most violent life threatening, life shortening, commercial-laden TV sporting extravaganza. The next Super Bowl will be number…
Read MoreWhat Comms Pros Should Expect in the Year of the Dog
Kevin Akeroyd, CEO, Cision Fact vs. Fiction: Marketers and Media Find Common Ground with Big Data Media has always defined the context within which marketing works and that context is in flux. The explosive growth of new channels and publishing platforms has fundamentally changed media consumption patterns and threatens to render traditional media models obsolete.…
Read MoreFacebook & The Most Important Marketing & Communications Trend in 2018: Decoding The Matrix
Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ We have spent two decades encoding the world that makes up today’s marketing and communications universe. Google was founded in 1998, Yahoo in 1995 and Facebook in 2004, and of course, tech companies Apple and Microsoft go back further. The IT Revolution (such a quaint term now) will be…
Read MoreThe Doc is Texting: 4 Healthcare Marketing Priorities in 2018
Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry. Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…
Read MorePaul Gunning: This Is the Most Exciting Time to Be in Advertising (VIDEO)
When it comes to assessing the future of advertising, most executives sound concerned citing shortened attention spans, ad-blockers and other signs that audiences are just not that into commercials anymore. But Paul Gunning, CEO of DDB Chicago, is not one of them. “I do think this is the most exciting time to be on this…
Read More#2 MOST-READ REPORT in 2017: Influencer Marketing: Why it’s Critical and How You Can Get Started [GUIDE]
Jenny Force, VP of Marketing, Sysomos Influencer marketing has huge pay-offs, but getting started is hard. We’re here to help. Download our guide below and read on to see how our upcoming content series will enable you to build an influencer program that drives results. Introduction Consumers are constantly being bombarded with marketing messages every…
Read MoreDuJour Magazine: The Superlative Of Luxury Magazines
The Mr. Magazine™ Interview With Jason Binn, CEO/Publisher “It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book. Obviously with print, no one can deny or challenge that…
Read MoreWhy AI is Critical to Black Friday and Cyber Monday Success
Karen Krivaa, VP Marketing, GigaSpaces Black Friday is traditionally the biggest holiday shopping day of the year in the United States, and Cyber Monday is closing fast in terms of volume. In 2016, more people shopped online than they did on stores over the holiday weekend, which typically spans from Thanksgiving through Cyber Monday. In…
Read MoreOnline Advertising Award Winners to be Named by Web Marketing Association
CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…
Read MoreDriving Consumer Preference: Examining How Customer Brand Loyalty Impacts Engagement
CommPRO.biz Editorial Staff A new study shows that marketers are able to drive consumer engagement with a brand by focusing on consumers’ reasons for being loyal to that brand, including their experience, convenience and payment process. In the survey, Blackhawk Network examined why consumers are loyal to brands and how that loyalty impacts their engagement…
Read MoreMillennials Are Comfortable with Retailers Tracking Their Purchasing and Browsing Behaviors
CommPRO.biz Editorial Staff Many retail companies have begun to shift their omnichannel marketing efforts to focus heavily on online shoppers, especially for younger tech-savvy millennials. But according to a new report from SmarterHQ 50% of millennials actually prefer shopping in-store. This means some retailers could be missing the mark in engaging this 80 million strong…
Read MorePR Council Webinar: Dealing with Digital Disruption
How leading brands & agencies are gaining advantage In an age of relentless digital marketing buzzwords it can be difficult to see what’s real and what’s fake news! At AVADO we have been working with marketers for over 10 years and helping them make sense of and gain advantage from disruption. As a PR agency,…
Read MoreCan Influencer Marketing Performance Be Guaranteed and Measured as Media?
Alex Marin, WHOSAY Before you even start trying to engage influencers, think about your objectives. The best practice was shared by WHOSAY CMO Paul Kontonis, who joined Havas PR CEO Marian Salzman and Cision Sr. Director of Growth Marketing Daniel Watson at “The Art of Influencing Influencers” webinar. “We like to start every campaign with selecting your objectives: awareness, engagement,…
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