Search results for: millennials

Instead of a New Year’s Resolution Discover Your Life Purpose!

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  Instead of making yet another New Year’s resolution, which statistics sadly indicate an 80 percent failure rate, think about what is most important for you to accomplish in life and articulate that in a succinct statement of purpose.  Discovering and living your purpose is the single,…

Read More

Marketing Politics In An Election Year

Ronn Torossian, CEO, 5WPR  In today’s polarized society and a democracy with wary consumers deciding whom they’ll boycott or support and even vote for, companies have a much tougher road to navigate than they did a few decades ago.  With so many options, consumers have numerous choices. Over the past three years, Brands in Motion, a…

Read More

HUNTER: 2019 Food News Study

  Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their…

Read More

How Social Media Is Transforming PR and the Consumer-Business Relationship

Clutch Social media has changed the consumer-company relationship. Consumers want to be heard and expect businesses to acknowledge comments on social media, according to a survey of 532 U.S. social media users. Social media presents a new dimension of possibilities and challenges for public relations (PR) and businesses around the world. It rebrands the concept…

Read More

#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

Read More

CSR: Promoting Your Firm as a Good Corporate Citizen

Luke Stratmann, Metro Market Manager, Robert Half The rise of popular global events like Giving Tuesday suggest that professionals across industries value employers that support the communities where their staff live and work. In fact, 67 percent of employees responding to a recent Robert Half survey said an organization’s participation in charitable events influences their…

Read More

Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

Read More

Bootstrapping Tips for Entrepreneurs: What Works and Why

Marty Schultz, Co-founder of ObjectiveEd What’s the best way to mark World Entrepreneurs’ Day? Ensuring that entrepreneurs have the tools they need to grow their companies! We often hear that raising capital is vital to get a startup off the ground—but another strategy, bootstrapping, actually works better. Increasingly, entrepreneurs are realizing they’ll be better off…

Read More

One Story At A Time: In Observance of World Entrepreneurs’ Day

Ahmed Flex Omar, Co-Founder and Deputy Director for MALA Today we celebrate World Entrepreneurs’ Day in an effort to bring awareness and appreciation for entrepreneurship, innovation and leadership throughout the world. Social entrepreneurship is a responsibility. Coming from a corporate and finance background, I realized that entrepreneurship is not just about simply taking risks or…

Read More

Creating SMART-ER Goals for Your PR Measurement

Leslie Stefanik, Vice President, Marketing, PublicRelay Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague notion of what you want to accomplish where success is somewhat subjective, setting SMART goals provides structure to your objectives and maps a clear path…

Read More

WorldPride 2019: An Inclusive Approach to Travel Marketing

Jamie Scalici, Account Director, Public Relations, Mower The historic WorldPride 2019 in New York City marked the celebration’s first time in the U.S. Spanning the entire month of June, the largest Pride celebration in the world had hospitality brands across the country rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and…

Read More

The Power of Pets (Infographic)

Brian Wallace, Founder & President, NowSourcing In the U.S. alone, more than 2 out of every 3 households has a pet – that’s nearly 393 million pets nationwide. Businesses are embracing pets in their culture as they have been making people products, for pets! Casper noticed that customers’ dogs really loved their new mattress design, and…

Read More

4 Simple Steps to a Strong Summer Staff

Erwin Van Der Vlist, Founder and CEO, Speakap  As the summer months near, on-boarding and training are major obligations for managers building a temporary summer workforce. It’s not easy to get a new team trained and focused in the summer weather. And managers are faced with a greater task — keeping young workers engaged and…

Read More

3 Ways to Leverage Demographic Audience Analysis for PR and Communications

  Leslie Stefanik, Vice President, Marketing, PublicRelay Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to business goals and become more strategic business partners is the question that naturally follows – especially when their executives are accustomed to seeing potential impressions grow…

Read More

Re-imagining Your Career Past 50

Brian Wallace, Founder & President, NowSourcing Keeping your career moving forward after 50 can be tough – just ask the four out of five Baby Boomers who expect to keep working even well past retirement age. Though age-discriminatory practices in the workplace are prohibited by law, 60% of workers and professionals age 45 and up…

Read More

Decency Starts at the Top

Larry Weber, CEO & Chairman, Racepoint Global  People want to work for leaders and companies that are driven by goodness and decency – those that are passionate about helping to change the world for the better, whether within their own company, community or on a global level. This is a topic I explore in my…

Read More

Abercrombie Responding to Negative PR With New Campaign

Ronn Torossian, CEO, 5WPR There was a time when Abercrombie & Fitch ruled fashion for teens and young adults. Their branded hoodies and t-shirts were practically ubiquitous inclusions in millions of teenagers’ wardrobes. Then, in the blink of an eye, things changed. Challenged on their advertising tactics, A&F initially doubled down, drawing a proverbial line…

Read More

How Leaders Build Cultures of Success

Tabitha Laser, CSP As a leader, you’re the person who employees look to when it comes to setting the tone of a company’s culture and how an organization is run. This is why it’s so important to have a defined roadmap when taking the helm and leading an organization down the path to success. However,…

Read More