Search results for: media relations

What Does Public Relations Mean?

Ronn Torossian, CEO, 5WPR “There’s a sucker born every minute.” That quote is often attributed to P.T. Barnum, founder of the Barnum & Bailey Circus in the late 1800’s and recognized by some as one of our country’s first public relations professionals. In addition to the circus, Barnum also owned a newspaper and museum, the…

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Shopper PR In 2019: Public Relations Guide

Ronn Torossian, CEO, 5WPR Social media is today’s major player when it comes to disseminating news and information. The speed at which this occurs is the primary difference from that of traditional media in getting out the news, both good and negative. In no way does this mean abandoning paid advertising, direct mail, etc., but…

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How to Track Policy Issues in the Media

Madeline McCabe, Senior Analyst, PublicRelay Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing target audiences, and even working with the public affairs department to track policy issues and lobby for its interests. To do the job well, professionals…

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Making Time for Diversity in Public Relations

  Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ Erika Sanchez, President, Hispanic Public Relations Association’s New York Chapter Tracey Wood Mendelsohn, President & CEO, Black Public Relations Society-New York Inc. Research shows that diverse companies tend to perform more strongly than those that are not. Diversity starts with people. Business success comes from incorporating it…

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Media Bias? ‘Fake News’

(Or Are Political Supporters And the Smith’s and Jones’s of the U.S. Paranoid?) Arthur Solomon, Public Relations Consultant There is one issue that Republicans, Democrats, independents and people who have no interest in politics should be able to agree on: Today, the claim of media bias is led by President Trump, his “see no evil,…

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Media Measurement: Quality Over Quantity

Leslie Stefanik, VP, Marketing, PublicRelay Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being asked to prove their business impact. According to a communications survey conducted by PR News and PublicRelay, 65% of corporate communicators said they use media measurement to…

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$1 Billion on Public Relations For Energy Giants

Ronn Torossian, CEO, 5WPR  The five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying in a way that is “overwhelmingly in conflict” with the landmark accord’s goals, said a watchdog Friday.  Despite externally committing to support the Paris agreement and its aim to…

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Why Have CEOs Stopped Talking to the Media? Experts Say It Is Time for Change.

A panel featuring public relations specialists and members of the media revealed a common trend: organizations aren’t doing enough to build relations with media. Reporters are being ignored or tossed low-level individuals, and companies reproach only when they have a calculated story. Similarly, due to financial media cutbacks, reporters don’t have time to get to…

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Focus Media Promotes Four Employees to Executive, Leadership Roles

CommPRO.biz Editorial Team Full-service public relations and marketing firm Focus Media announced that Nicole Feller, Ryann Hannigan, Adrienne Bodnar and Christine Cordova have been promoted. Feller, of Montgomery, has become a Vice President. A five-year veteran of Focus Media, Feller is responsible for advertising concept development, media relations and editorial content. Having previously worked as…

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How Artificial Intelligence Can Change the Public Relations Industry

Martin Waxman, CEO of Waxman Communications joins Doug Simon, CEO of D S Simon Media to talk about the changes that artificial intelligence is beginning to have in Public Relations and how in-house and agency communicators can use this technology to their advantage.  Follow Martin on Instagram, Twitter, Facebook, and LinkedIn.   FULL TRANSCRIPT  …

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Going Beyond Traditional Media – Let’s Get Phygital

Barbara Bates, Global CEO, Hotwire   The future of traditional media is beyond our wildest dreams thanks to technology’s latest and greatest innovations. Ask anyone who went to CES this year and they’ll tell you we’re seeing a fascinating trend that may initially seem counterintuitive – the rise of the joint physical and virtual world. Savvy brands are realizing that even in today’s…

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The Growing Impact of Social Media on Sports

The drastic change in the social media landscape over the last 10 years has had a major impact on all aspects of our lives and sports industry is in no way an exception. Today, sports events and social media go hand in hand. We’re witnessing an era where every team, league, or sports association has…

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Public Relations: The Low Cost Boost for Marketing

Mark Weiner, Chief Insights Officer, Cision & Senior Consultant, PRIME Research Americas While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable…

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How to Make Paid Media Pay Off

Gregg Greenberg, General Manager, C-Suite TV Listen PR professionals, I know better than anybody how hard it is to place your clients on quality media outlets these days. If it’s not Trump-related, it doesn’t get on-air. I get it. I know.  I know because for over a decade I booked and interviewed CEOs, fund managers and…

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Public Relations: The Small Cap Company’s Underappreciated Secret Weapon

Gregg Castano, CEO, Castano Communications Consulting Much has been written over the years about the positive impact public relations can have on publicly traded companies’ shareholder value.  There is ample scholarly and professional literature available supporting this premise, but when it comes to small cap companies, it seems to have fallen on deaf ears. It is…

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