Search results for: kurtz

Start Your Online Marketing Strategy with the Right Questions

Jill Kurtz, Owner, Kurtz Digital Strategy Your marketing plans may have experienced a lot of disruption lately. it’s time to reinvigorate your online marketing. Whether you are just starting or refreshing your plan, begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want…

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Five Steps to Winning SEO

Jill Kurtz, Owner, Kurtz Digital Strategy Search engine optimization (SEO) requirements change over time. If you are working to achieve SEO today, here are five items to keep in mind: Have a Focus Just about every business has multiple offerings. Most can do many things for clients. But you have to put your stake in the…

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How to Use Twitter to Build Your Blog

Jill Kurtz, Owner, Kurtz Digital Strategy Twitter has largely settled into a social media platform for news and events. Positioning your posts right there can be an effective way to build your blog readers. Establish a Presence on Twitter First you have to establish a presence on Twitter. Make sure your branding makes a solid connection…

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How to Save Time and Money With Social Media Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results–and save you time and money–you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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Content Matters Now More than Ever

Jill Kurtz, Owner, Kurtz Digital Strategy Should you be marketing during a pandemic? Yes. Your marketing needs to be sensitive to current events, but abandoning your customers now will damage the relationships you have built with them. People want your content, in many ways more than ever. They want meaningful, interesting, insightful content, that is. It’s…

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Be Found Online with the Right SEO Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You may be thinking about how well you are found online in the current operating environment or you may be been working on SEO for some time now. Webmasters and content providers have been optimizing websites for search engines for more than 20 years. For many, this means their sites have a…

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Make Your Videos Rock the Facebook World

Jill Kurtz, Owner, Kurtz Digital Strategy Videos draw attention on Facebook and, with face-to-face interactions limited, they are a great way to connect with your customers. What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results. Data collected by BuzzSumo based on 100 million Facebook videos…

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3 Ways to Personalize Your LinkedIn Experience

Jill Kurtz, Owner, Kurtz Digital Strategy LinkedIn changes all the time. It’s easy to notice features that get in our way, but there are options that can help you to improve your experience with the platform. Personalize Your Feeds You can personalize your feeds by choosing which content is relevant to you, so you don’t end…

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3 Tips for Email Marketing that Works

  Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs direct connection with their audience that they control. With all the changes brought by the COVID-19 pandemic, this is more true than ever. Email marketing allows your messaging to be delivered straight to the inboxes of your own list of people. Email is a great relationship…

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Know the Basics to Soar with Social Media Marketing

  Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy…

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My 2019 Cable TV “Breaking News” – (Not Really) Column

Arthur Solomon, Public Relations Consultant It’s certainly not “Breaking News” to those who have read my columns criticizing cable TV political programs over the years that I believe that the political channels have poisoned American politics, as well as providing substandard coverage. I fault cable news reporters, with few exceptions, for acting like parrots and…

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Your Online Reputation May Harm Your Business

Jill Kurtz, Owner, Kurtz Digital Strategy As business people, we all pay attention to what we present to our customers. Is our store tidy and are the right products features? Does our appearance strike the right impression at meetings? Do we listen to customers and potential customers to really understand their needs. All good, but what…

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9 Tips to Up Your LinkedIn Game

Jill Kurtz, Owner, Kurtz Digital Strategy LinkedIn may seem like the network that never changes, but features are added all the time. Here are some opportunities you should consider. Hashtags LinkedIn hashtags are a relatively new. You can use them on your summary, updates, articles, company pages. You can also can add them when commenting. Hashtags…

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The Internet – the Mightiest Brand of All?

  Editor’s Note:  In celebration of International Internet Day… Jill Kurtz, Owner, Kurtz Digital Strategy Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990’s and is now…

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SEO Habits Worth Forgetting

Jill Kurtz, Owner, Kurtz Digital Strategy Best practices for SEO have changed over time. So, it is not surprising that some concepts that used to be important are not so critical now. Here are several ideas that you can let go: You need a lot of pages. The quality of your content is more important than the…

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How to Create Content that Gets Read

Jill Kurtz, Owner, Kurtz Digital Strategy Creating content is a grind. Creating content that no one reads is a bummer on top of the grind. Follow these tips to develop content that gets read. First, set realistic expectations. Don’t worry about “going viral,” focus on reaching your target audience. You don’t need to reach everyone, you…

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Marketing Tips for Voice Search

Jill Kurtz, Owner, Kurtz Digital Strategy Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings. Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa all enable voice searches. In 2017, 35.6 million Americans used a voice-activated assistant device…

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It’s Not Polite to Ask to Be Liked and Other Facebook Etiquette

Jill Kurtz, Owner, Kurtz Digital Strategy Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s a refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t…

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5 Places for Content Inspiration

Jill Kurtz, Owner, Kurtz Digital Strategy Looking for some content ideas? I have been low on inspiration lately, so I am happy to share with you the places that I have tapped for new ideas. Blog and Social Media Comments When I am running short on ideas, I take a deep dive into my recent…

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