Search results for: engage

Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

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Agile Engagement

AGILE ENGAGEMENT Aug 8, 2016 | Agile Engagement, Today Event Marketing Key Takeaways from the Republican and Democratic National Conventions Jul 30, 2016 | Agile Engagement, Today Tips for Managing Media Relations at a High-Profile Event Jul 27, 2016 | Agile Engagement, Today How To Write Press Releases That Drive Demand Gen Jul 24, 2016 | Agile Engagement, Today…

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Silence in the Face of Misinformation is Complicity

Helio Fred Garcia In May the head of the Food and Drug Administration warned that misinformation has become the leading cause of death in the United States.  The January 6 Committee hearings are making clear that misinformation is a leading cause of political division. And that it is a growing threat to American democracy.   In…

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Women Leaders are Good for Business 

  The struggles of women in the workplace have been well documented.  The challenges range from discrimination to the gender pay gap, and the lingering concept that men are more effective in leadership roles. A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when…

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How Should People Feel about Machines?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests. …

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5 Top Qualities of a Great Place to Work

  Great places to work have certain qualities in common. Here are the top five. What exactly qualifies a place of business as an amazing workplace, or a great place to work? It’s a question well worth considering since there has been a tectonic shift in recent years in the way we view employee experience…

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Five Tips For Women To Thrive In Business

  Ken Rogers, SEO Specialist The times when only men were engaged in business are long gone. Now, both sexes are in an equal position. Of course, some women want to work only for hire. Despite that, a huge number of ladies try to fulfill themselves, build a career, and be independent of a man…

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Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

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Utilizing Google Analytics 4 for Your Business (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize…

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Off-page SEO Essentials

Mike Paffman, CEO, VIRGO PR Most companies tend to begin their SEO efforts with on-page SEO. Yet, one of the most important ranking factors on search engine rule pages isn’t the efforts on a website, and instead, it’s all of the backlinks that are generated from other websites pointing to the company’s website. According to studies,…

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How Company Culture Impacts Your Bottom Line

  A positive company culture is something that not only brings the community of employees together as a group but has a measurable impact on the organization’s revenue and profits. A company’s culture is a unique identifier (like a fingerprint) in that it may be like others, but is uniquely distinct to your business, and…

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The Real Beef About Burger Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death,…

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How Agencies Can Leverage Google News for Their PR and Content Strategy 

Matt Raven, VP of Digital at Look Left Marketing As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more…

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Global Virus Network (GVN) Announces Seven Distinguished International Appointments to Board of Directors 

  World Leaders In Academia, Business, Government, Healthcare, Philanthropy & Science Commit Their Expertise To Advancing The Development & Expansion Of The GVN CommPRO Editorial Staff   The Global Virus Network (GVN), a coalition of the world’s leading medical virology research centers working together to prevent illness and death from viral disease, today announced the election of…

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When She Looked Away, Did You Think She Stopped Listening?

  Carol Kinsey Goman, Ph.D. You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening? If so, it wasn’t a logical reaction. You know that…

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Native Video Advertising: How to Make Your Brand More Engaging

Commentary… Brian Wallace, Founder & President, NowSourcing  When most people think of advertising, they think of TV commercials. But in today’s digital world, there are a variety of different ways to reach your target audience.  One such way is through native video advertising. Native video ads can be extremely engaging for your customers, and it can…

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Does Free Speech Mean Unfiltered?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold…

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Why You Need An Executive Style Guide

Orsi Korman, Account Director, Content, Red Havas  Whether you are in a new role with a new organization being told they have always done it that way, or in a well-established position knowing what that way is, a style guide can make your life as a communicator significantly easier. Beyond spelling out that way, it…

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How Zoom Fatigue Can Hurt Employees — And How to Fix It

  Being off-camera can help your company’s accessibility practices and stave off depression and fatigue in employees. Emma Atkinson, Ragan Communications We’ve all taken video meetings with our cameras off. Maybe there are kids running in and out of your home office, or you didn’t sleep well the night before and are dealing with some…

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Managing Through An Angry Marketplace

  Richard S. Levick, Esq., Chairman & CEO, LEVICK   “Sir, your Grace’s displeasure and my imprisonment are things so strange unto me, as what to write, or what to excuse, I am altogether ignorant…And to speak a truth, never Prince had wife more loyal in all duty, and in all true affection, than you have…

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