Search results for: employee engagement

Examining Why Communicators Must Do More to Understand Their Key Audiences

Lumping employees into a single group  misses an opportunity for deeper analysis and better connection. Follow this guidance to pursue a more personalized, persuasive approach.   Laura L. Lemon, Ph.D. As I continue to conduct research to better understand internal communication in various contexts, the complexities of internal communication continue to present themselves. Whether it…

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10 Predictions for Communicators in 2021

James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective Linda Descano, CFA®, EVP and Head, Corporate Communications & Executive Visibility, Red Havas Even as many of us stayed home, life did not stand still this past year. Across industries, the pandemic accelerated change to light speed. Many of the trends our…

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Better than a Purpose-driven Business 

Patrice Tanaka, Founder & Chief Joy Officer,  Joyful Planet LLC It’s great that increasingly more companies today are communicating and, hopefully, operationalizing their “business purpose” to create value for all stakeholders – not just shareholders – and serve the greater good. This movement with its roots in corporate social responsibility of the 1970’s was ignited in…

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PR Masters Series Podcast, Episode #25 – Carol Cone

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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Lead Like an Ally

Julie Kratz, Leadership Trainer Why Fixing Women Is Not Working If you Google “women’s leadership books,” you will likely find titles that tout confidence, risk taking, influencing, and negotiation. In my first book, Pivot Point, I too identified authenticity, confidence, having a plan, connecting with purpose, influence, and negotiation skills as critical gap areas for…

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“People Leave Managers, Not Companies”

Hamed Wardak, Entrepreneur That’s the title of a chapter in a 2015 book by leadership trainer and author Victor Lipman. With boomers retiring or preparing for retirement, more and more of today’s workforce is comprised of younger millennials and Gen Xers who have different defined values. Add to that, polling firm Gallup’s study of more…

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Setting People-First Goals in a Technology-First Decade

Camille Nicita, President & CEO, Gongos, Inc. Given the uncertainty that 2020 will undoubtedly bring with elections and shifting corporate mandates, it’s more important than ever for business leaders to set priorities for the decade ahead. But changes that affect both corporations and consumers alike raise the imminent question: “how can organizations deliver on a…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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CEO Confidence Plummets Worldwide, Global Study Finds

Confidence in United States Down 51 Percent; China Down 21% CommPRO Editorial Staff The confidence of global business leaders plummeted in 2019, according to the second annual Worldcom Confidence Index (CI) from The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms. In an analysis of online content from more…

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How to Measure the Success of Private Podcasts

Neil Garrett,VP of Marketing, uStudio Podcasts are more popular than ever. According to Edison Research the percentage of Americans who reported having ever listened to a podcast roughly doubled in 2018, from about 25% to 50%. About a third report listening to a podcast at least once a month.  Employers are taking note, hoping to…

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4 Simple Steps to a Strong Summer Staff

Erwin Van Der Vlist, Founder and CEO, Speakap  As the summer months near, on-boarding and training are major obligations for managers building a temporary summer workforce. It’s not easy to get a new team trained and focused in the summer weather. And managers are faced with a greater task — keeping young workers engaged and…

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Driving Culture Change in the Age of Digital Transformation

Michael Leeds, Senior VP of Client Engagement, Americas, SGK “Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.” Amongst those difficulties is sustainable transformation. Many companies…

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State of the Union – An Evening of Contrast

Ann Barlow, West Coast President & Partner, Peppercomm Each year during the #SOTU, I enjoy and, to be honest, sometimes cringe at watching the faces of the VP and Speaker of the House behind the president. Even if they are all of the same party, let’s face it: It is not easy to look politely…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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