Search results for: email marketing

Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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Webinar Marketing Best Practices

There are many webinar vendors on the market that allow you to host company events. However, many vendors lack the ability to provide a white-glove webinar experience. Here at Onstream Media, we specialize in both: self-service subscription webinar plans as well as per-event professionally managed solutions. Take a closer look into some client benefits.. Customization…

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7 Ways to Incorporate Video into Your Marketing Mix

Using online videos to promote your business, a technique known as video marketing, is becoming a popular means of online marketing. It enables you to promote a specific product, demonstrate how something works and connect with your company on a more personal level. When potential customers are able to see your product in action, they see the benefits and are more likely to place an order.

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A New Look for CommPRO’s Daily Email

Dear CommPRO Community, As you may have noticed, we recently made significant changes and upgrades to the navigation and appearance of our website. Now we are happy to announce the new look and feel of our newsletter. We have re-organized the display and have trimmed the amount of content in each issue and are putting…

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2017 Marketing Predictions

By Sydney Sloan, CMO, Alfresco “Account Based Everything” moves from Hype to Reality For B2B high-tech marketing, 2017 is – hands-down – the year of account-based marketing and selling and, well, everything.  Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow.   At the…

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Paul Kontonis Hired as Chief Marketing Officer at WhoSay

A Commpro News Update Today, leading celebrity and influencer content marketing company, WhoSay announced Paul Kontonis as their new Chief Marketing Officer. Kontonis, a digital media veteran, brings a wealth of expertise to WhoSay, especially in the areas of video, social and content marketing. “Paul brings over two decades of experience leading marketing and communications…

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Too Much of a Good Thing? Content Marketing is at a Tipping Point

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise.  Spend…

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A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings (Free Webinar On-Demand)

Webinar Overview Join a panel of industry influencers on this webinar who will discuss the impact of the Jobs Act on crowdfunding and how it has reinvigorated Regulation A+ offerings.  Anchoring our distinguished panel is Ruth E. Hedges, one the world’s foremost authorities on crowdfunding and  one of the original pioneers of the crowdfunding legislation that was ultimately signed…

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New Reseller Program for Marketing Agencies Launched

By CommPro.biz Editorial Staff OutboundEngine, Inc., a provider of automated small business marketing solutions, announced the launch of its Agency Reseller Program. The program enables marketing agencies of any size to provide done-for-you email and social media marketing solutions to their small business clients. Some key features of the program include: Covering 11+ industry verticals,…

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A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

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Americans’ Dependence on Email Revealed in Adobe Survey

A Commpro News Update Today, Adobe released results from their second annual email survey, which focused on U.S. white collar workers’ habits and behavior, focusing on their personal and work email. The report shows that the majority of people check their personal and work email constantly, with their smartphones being used more regularly than their…

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Envivo Digital Develops Enhanced Marketing Services in Canada

By CommPro.biz Editorial Staff Montreal-based digital marketing company, Envivo Digital has announced the launch of new and advanced Marketing services in Canada. The company will now also be offering email, social media, content marketing and various other services along with SEO & PPC services. Recently, the company expanded its range of offered services with the…

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Visualize the Internet Marketing Ecosystem to Improve Lead Generation

By Brad Shorr, Director of Content Strategy, Straight North Internet marketing aimed at lead generation is a complicated affair — far more complicated than most companies and even marketing departments realize. The Straight North Lead Generation Ecosystem infographic is designed to help marketers visualize all the components of a solid lead generation campaign, and perhaps more…

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Here is How to Get More Email Subscriptions on Your Website

By Michael Bentos, ParadoxSEO.com There are a number of activities that the owner of a website normally hopes to get from their visitors. They hope that the visitors will like the website on Facebook, share it, tweet about it, pin it and dig it too. These activities make the website known across the Internet. They…

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Gould+Partners Launching Email Newsletter, Gould+Partners Inside Edge

A Commpro News Update Today Gould+Partners announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies.  Inside Edge is an email newsletter that caters to both creative service agency owners and senior executives. Debuting July 19 Inside Edge will focus on agency management, M&A issues and best practices, profitability, valuations,…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

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Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

A CommPRO Industry News Update… Adobe has been recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q2 2016” report by Forrester Research, Inc. Adobe received the highest scores in both offering and strategy. Forrester evaluated the nine most significant enterprise marketing software suites across 40 criteria, including strategy, market presence, and…

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How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

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Outfox Outlook: Tricks for Outlook Email Layouts

By John Thies, CEO and Co-Founder,  Email on Acid As one of the most popular forms of email management for businesses across the globe, Outlook is unfortunately always going to be a problem child when it comes to designing creative email marketing campaigns because of coding and image restrictions. But, email marketers want to be able to…

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