Search results for: email marketing

Content Marketing

CONTENT MARKETING Aug 23, 2016 | Content Marketing, Marketing, Today Not Content with Your Content? PR Can Help Aug 22, 2016 | Content Marketing, Digital Marketing, Integrated Marketing, Marketing, Online & Social Media Marketing, Today Visualize the Internet Marketing Ecosystem to Improve Lead Generation Aug 18, 2016 | Content Marketing, Marketing A New Tool For Content Marketing (Download Now) Aug 9, 2016 |…

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How to Plan for Better Content Marketing Efforts

Ellie Martin, Business & Marketing Writer Content marketing has evolved significantly in recent years. Today companies can implement more authentic branding strategies thanks to new tools and knowledge generated by a boom in innovative and creative approaches to business. From management, to design and inventive campaigns, content marketing has developed significantly, and we’re getting better…

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The Circle of SEO – How Digital Marketing Has Become a Competition Against Itself

Nathan Elly, Branch Manager, Digital Next Digital marketing has quickly become a necessity for businesses who want to reach their target markets. It’s more accessible and, in most cases, cheaper than traditional marketing and advertising methods, as well as enabling you to reach both a geographically wider and more demographically targeted audience. The necessity of…

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[Infographic] 2017 Marketing Webinar Report

Webinars are one of the most important parts of any integrated marketing strategy. Whether you’re just starting your journey with webinars, or they are already part of your content marketing strategy, this infographic will fill you in on what to really to expect after your event.

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6 Things Marketing Professors Should Teach Their Students

Jake Athey, VP of Marketing, Widen Spring is the time of year when bright-eyed college grads skip into marketing departments and…get hip-checked by reality. Some people think new grads are too “entitled” or “idealistic” to succeed in companies, but I think that’s false. Rather, most grads, especially in marketing, haven’t practiced their craft. Fresh grads…

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Inside Tips for PR Pros to Master Influencer Marketing Part II

Editor’s Note: Click here to read Part I. Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire’s article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part…

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Inside Tips for PR Pros to Master Influencer Marketing Part I

Serena Ehrlich, Director of Social and Evolving Media, Business Wire There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017.  Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing,…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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Webinar Marketing Best Practices

There are many webinar vendors on the market that allow you to host company events. However, many vendors lack the ability to provide a white-glove webinar experience. Here at Onstream Media, we specialize in both: self-service subscription webinar plans as well as per-event professionally managed solutions. Take a closer look into some client benefits.. Customization…

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7 Ways to Incorporate Video into Your Marketing Mix

Using online videos to promote your business, a technique known as video marketing, is becoming a popular means of online marketing. It enables you to promote a specific product, demonstrate how something works and connect with your company on a more personal level. When potential customers are able to see your product in action, they see the benefits and are more likely to place an order.

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A New Look for CommPRO’s Daily Email

Dear CommPRO Community, As you may have noticed, we recently made significant changes and upgrades to the navigation and appearance of our website. Now we are happy to announce the new look and feel of our newsletter. We have re-organized the display and have trimmed the amount of content in each issue and are putting…

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2017 Marketing Predictions

By Sydney Sloan, CMO, Alfresco “Account Based Everything” moves from Hype to Reality For B2B high-tech marketing, 2017 is – hands-down – the year of account-based marketing and selling and, well, everything.  Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow.   At the…

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Paul Kontonis Hired as Chief Marketing Officer at WhoSay

A Commpro News Update Today, leading celebrity and influencer content marketing company, WhoSay announced Paul Kontonis as their new Chief Marketing Officer. Kontonis, a digital media veteran, brings a wealth of expertise to WhoSay, especially in the areas of video, social and content marketing. “Paul brings over two decades of experience leading marketing and communications…

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Too Much of a Good Thing? Content Marketing is at a Tipping Point

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise.  Spend…

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A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings (Free Webinar On-Demand)

Webinar Overview Join a panel of industry influencers on this webinar who will discuss the impact of the Jobs Act on crowdfunding and how it has reinvigorated Regulation A+ offerings.  Anchoring our distinguished panel is Ruth E. Hedges, one the world’s foremost authorities on crowdfunding and  one of the original pioneers of the crowdfunding legislation that was ultimately signed…

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New Reseller Program for Marketing Agencies Launched

By CommPro.biz Editorial Staff OutboundEngine, Inc., a provider of automated small business marketing solutions, announced the launch of its Agency Reseller Program. The program enables marketing agencies of any size to provide done-for-you email and social media marketing solutions to their small business clients. Some key features of the program include: Covering 11+ industry verticals,…

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A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

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Americans’ Dependence on Email Revealed in Adobe Survey

A Commpro News Update Today, Adobe released results from their second annual email survey, which focused on U.S. white collar workers’ habits and behavior, focusing on their personal and work email. The report shows that the majority of people check their personal and work email constantly, with their smartphones being used more regularly than their…

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