Search results for: digital marketing

Fudamentals to Weave Into your Search Engine Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You want your business to appear in searches when your target customer is looking for you or your services. Paying attention to search engine optimization (SEO) fundamentals will make that happen. Like other online activities, SEO needs its own marketing strategy. You need to have a plan for ongoing activities to…

Read More

Start Your Online Marketing Strategy with the Right Questions

Jill Kurtz, Owner, Kurtz Digital Strategy Your marketing plans may have experienced a lot of disruption lately. it’s time to reinvigorate your online marketing. Whether you are just starting or refreshing your plan, begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want…

Read More

Introducing the ‘Digital Communications’ Channel

CommPRO is pleased to welcome Notified to the CommPRO community with the launch of the ‘Digital Communications‘ channel.  This will be a source of insight, trends, news and tools for PR & marketing pros.   Notified is a truly unique platform for PR and marketing — monitoring, publishing and measurement in one place. It delivers…

Read More

Reviews and Testimonials Are Marketing Gold

  Jill Kurtz, Owner, Kurtz Digital Strategy Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous…

Read More

How to Save Time and Money With Social Media Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results–and save you time and money–you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just…

Read More

6 Free Press Release Templates to Boost Your Content Marketing and PR

Notified A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release…

Read More

Social Giveaways: The Importance of Building Your Digital Footprint

Social Giveaways Market shares will pivot to the top grossing companies in the world to have the highest generated revenue. One of those companies include Facebook and Instagram, and that’s because of how much value society places on the digital world. Most tech stocks have been booming throughout the past years, though they now have…

Read More

Alpha Sigma Capital Purchases DigitalBits XDB Token To Support Adoption of Branded Stablecoins on the Blockchain

CommPRO Editorial Staff Alpha Sigma Capital (ASC), a digital assets fund focused on delivering growth capital to blockchain and tokenized projects announced it is supporting the DigitalBits blockchain through its agreement to purchase up to $1,000,000 USD in XDB tokens. Considered the second generation of stablecoins, a Branded Stablecoin enhances the relationship that exists between…

Read More

3 Tips for Email Marketing that Works

  Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs direct connection with their audience that they control. With all the changes brought by the COVID-19 pandemic, this is more true than ever. Email marketing allows your messaging to be delivered straight to the inboxes of your own list of people. Email is a great relationship…

Read More

Marketing in 2020: Trust, Relevance, and Regulation

Amanda Bohne, Chief Marketing Officer, AppNeta  Earning the trust of prospects is the greatest challenge facing marketers today, bar none. Sure, consumer data is abundant given the many channels brands use to interact with their target customers. But this information is also held at a premium, with consumers being more discerning than ever about the…

Read More

Know the Basics to Soar with Social Media Marketing

  Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy…

Read More

Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

Read More

Psychology-Based Social Media Marketing Tactics

Nina Simons, Digital Nomad and Blogger In order to be as effective as possible in your marketing endeavours, you have to know a little bit about human psychology. As much as we’re all different as people, we all share some common traits especially on the web and a good marketer can discover and utilize them…

Read More

Non-Fungible Tokens: A Giant Leap into Owning Our Digital Assets

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout the years, I, like most parents, watched their kids grow up playing video games. I remember them playing Super Mario Bros., Madden NFL, Super Smash Bros., Call of Duty and many more, on their Xbox, Nintendo and PlayStation. Most of the which we bought at GameStop or…

Read More

5 Elements of a Strong Inbound Marketing Strategy

  Nick Veneris, Marketing Manager, Refersion Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not online…

Read More

4 of the Most Important Principles to Modern Marketing

  Nick Veneris, Marketing Manager, Refersion Modern marketing is an ever-evolving machine: dynamic and complex. It shows no sign of slowing down, which is why it’s essential to keep up with the principles of modern marketing. In an ever-changing industry, these four principles can help you adapt to the changes and use the evolution of…

Read More

How Blockchain Can Rebuild Digital Trust (#2 Trending Article in 2019)

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2008, the first blockchain application was bitcoin, a private cryptocurrency or a digital coin which was introduced by Satoshi Nakamoto in a revolutionary whitepaper Bitcoin: A Peer to Peer Electronic Cash System.  No one knows Nakomoto’s identity which has been described as a person, a group of people,…

Read More

Building an Effective Marketing Campaign—After IPO

Eric Pinckert, Co-founder & Managing Director, BrandCulture The successful IPO was once the holy grail of all high-growth startups. As the regulatory environment became more onerous following Sarbanes-Oxley and related legislation, many companies that would have gone public back in the go-go ‘90s are choosing to stay private. And with the success of “Unicorn” private…

Read More

How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

Read More