Search results for: corporate brand

PRIMEChat: Better Insights. Better PR-ROI. – Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic (On-Demand Recording)

Webcast Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG. This latest installment features Eileen M.…

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A Lesson in the Value of Public Relations: Boosting Brand Perception

Leslie Stefanik, VP of Marketing, PublicRelay Public relations is often seen as a “soft profession,” making it difficult for communications professionals to prove their value in the work place. This was especially the case at a publicly traded utilities company where the employee demographics are dominated by engineers, financial analysts, and lawyers. Being a publicly traded company meant…

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Livestreaming – What Your Brand Needs to Know

Misti Jones, Senior Account Executive, MCC  Livestreaming has become an extremely popular way for brands all over the world to reach and interact directly with their followers like never before. It’s become so widespread that almost every major social media platform, including YouTube, Twitter and Instagram, has implemented its own version of livestreaming. Brands like BuzzFeed,…

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Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

CommunicationsMatch has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. The new service offered through CommunicationsMatch enables communicators to ask 10 or 20 questions of either 500 or…

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4 Goals for Best in Class Brand Communicators

PublicRelay As technology brings stakeholders closer to their beloved brands, the immediate and direct communication platforms intended to nurture the brand-stakeholder relationship are leaving little room for miscalculated brand communication strategies. Add to that the propagation of social media newsfeeds that are extending the lifecycle of news, which can spotlight and prolong any misalignments. Just…

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Eastern Bank’s Brand Purpose Is All About Empowering Communities

Rob Gregory, President of Sales and Marketing, WHOSAY Paul Alexander is proud of the financial institution he works for. The Chief Marketing and Communications Officer at Eastern Bank told Erin Andrews, sportscaster and TV host, during an exclusive interview that his organization has stood up for inclusion since day one, when a female became the…

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Public Relations: The Corporate Sword and Shield

Mark Weiner, Chief Executive Officer, PRIME Research, LP People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true — presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the…

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Successful CEO Engagement on Polarizing Issues: Clearly Define Your Corporate Narrative

Charles Alfaro, Principal, Alfaro Consulting Today’s headlines, with polarizing perspectives on a wide range of political, social and economic issues, has created a challenging – yet critically important – time for CEOs and other C-Suite executives.  Deciding when and how to enter an emotionally charged conversation, regardless of your position, can be complicated. Navigating this process…

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Brand Reputation: Risks and Rewards of Taking a Stand

Nicole Gagnon, Senior Advisor, Stern Strategy Group In today’s highly politicized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The past couple months have seen companies like Uber, Starbucks, Google and Nordstrom enter the fray. Some brand reputations benefited; some suffered. Marketing and PR…

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Five Cannes-Do Ideas to Incorporate into your Marketing (Free Webinar)

Webinar Overview We were lucky enough to attend the 2017 Cannes International Festival of Creativity and we are bringing back the most interesting and useful trends for you to incorporate into your marketing. Artificial Intelligence, virtual reality and real-time communication are the hot topics for brands, celebrities and content producers like Mastercard, Russell Simmons, Alicia…

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2017 COMMIT! Forum: Brands Taking Stands

  The Corporate Responsibility Association and CR Magazine are proud to present the annual COMMIT!Forum, the leading event for corporate responsibility (CR) and sustainability practitioners. On October 11-12, 2017, COMMIT!Forum will convene CR and sustainability practitioners — to network, share best practices and tools, engage in healthy debate and celebrate success. It is preceded on October…

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Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…

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Trump and Brand

By Bruce Boyle, Executive Communications Strategist, Karma Agency  Since the dawn of brand-building marketers have yearned for the day when everyone at every level of society could not think of a product or service without attaching a ‘brand’ to it. The culmination of all of this may be a president of the United States deeply enamored with…

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Government Brand Management & PR (Op-Ed)

By Ronn Torossian, CEO, 5W PR No matter who wins this election, DC and government needs better brand management. A recent story about the Chemical Safety Board (CSB), an U.S. federal agency shows some of the many PR issues our government faces. Daniel Horowitz, the board’s managing director, was placed on leave in June 2015 by…

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Two Brands Can Be More Credible Than One

By Ford Kanzler, Partner, Marketing/PR Savvy When big and small fish swim together, it can benefit both. Cooperating on public relations efforts often gains greater media attention and increased credibility. It’s not only about smaller companies benefiting from larger partners. Cooperating in a PR environment can boost communications effectiveness for both brands because two aligned…

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