Search results for: content marketing
The Key to Email Marketing Health? A Balanced Content Diet
James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…
Read MoreExecutive Briefing 2.18.16 – Working With Dad Bloggers; Brands Should Be Using Influencer Marketing; How Journalists Consume Content
In today’s Executive Briefing, Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers with Justin Aclin, Senior Account Supervisor, Hunter Public Relations. Also included we take a look at Three Reasons Brands Should Be Using Influencer Marketing from Lyle Stevens, Co-founder and CEO, Mavrck. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…
Read MoreMarketing Experts Tell All: Content Messaging Trends for 2016 (FREE WEBINAR…ON-DEMAND)
Webinar Overview Content strategy and inbound marketing are some of the trendiest topics in marketing, but there is a fundamental problem with content creation. The important content quality piece is often forgotten and many marketers underestimate the importance of targeted content and distribution in the marketing puzzle. Join PR Newswire and top marketing experts as…
Read MoreExecutive Briefing 1.27.15 – Redefining Your Global Content Strategy; Coexistence of FINRA and Social Media; Embracing Multichannel Marketing
In today’s Executive Briefing we hear from Judd Marcello, Vice President Marketing, Smartling about Redefining Your Global Content Strategy to Drive Customer Acquisition and Retention. Also included is a Short Story: The Coexistence of FINRA and Social Media from Jeff Mard, Vice President, HMG Company. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank…
Read MoreA|B Testing Marketing Variables
Ronn Torossian, CEO, 5WPR There are a number of ways for companies to test their marketing and Public Relations campaigns. The best campaigns are the ones that are consistently tested, adjusted, updated, and improved. Improvements should be sensitive to the initial consumer responses to a campaign. Pricing As Miami’s Marc Roberts says, One of the…
Read MoreRonn Torossian on Marketing to Seniors
As consumers age, their needs and interests often change. Younger consumers tend to wear different types of clothing and eat different kinds of food. Age is an important factor that affects consumer behavior. Age is also an important factor in terms of marketing segmentation and strategy. Older consumers tend to be more loyal to brands,…
Read MoreMaintaining a Career in Marketing – Here’s What you Need to Know
(Marketing) Brian Wallace, Founder & President, NowSourcing A marketer’s work can be difficult in today’s always-on, virtual environment. We live in a fast-paced culture, what was new last year is now old news. As someone in marketing, it is imperative to stay up to date on trends. If you find your marketing knowledge is outdated you…
Read MoreLumeris Hires Health System Executive as Chief of Marketing and Communications
CommPRO Editorial Staff Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications. Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience…
Read MoreTop 7 Digital Advertising Tips for Marketing Strategy
Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…
Read MoreLeverage Competitive Insight in Your Digital Marketing Strategy
Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…
Read MorePR Masters Series Podcast, Episode #55 – Joe Cohen, Chief Marketing and Communications Officer, AXIS
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Joe…
Read MoreCryptoVirally To Offer Innovative Marketing Services for Crypto Projects
CommPRO Editorial Staff CryptoVirally employs unique skills to ensure cryptocurrency projects are well-exposed for the world to experience. Furthermore, it ensures a strong relationship built on trust with all its clients while establishing more fruitful partnerships. It aims at providing a clean slate for projects to develop trust with their users. The crypto marketing company…
Read MoreWhy Local Businesses Are Going with Digital Marketing During Coronavirus?
CommPRO Editorial Staff There’s no running away from the fact that having a digital marketing strategy for your business has grown exponentially in the last few years. Now that COVID 19 is all over the place and here to stay, it is essential to embrace the importance of the massive evolution of technology and how…
Read MoreWhat is Industrial Marketing? (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing The inability to reach purchasing decision-makers is a major industrial marketing difficulty. Engineers visit manufacturing websites in search of part information, which they then use to specify components in their designs. Engineers, particularly those at larger companies, rarely purchase the item themselves. As a result, industrial marketers must figure out…
Read MoreCross-Channel Video Content Strategies
Mike Paffman, CEO, VIRGO PR There have been plenty of times when a company created a great product along with an amazing video showcasing and promoting that product. Then, after a small lead generation campaign targeting a few hundred prospects, when the company sends out a promotional email with the video and product details, it doesn’t…
Read More5WPR CEO On Marketing Trends for 2022
Marketing has definitely changed. From social media to sales, from search-queries to email response to online sales, a marketer has to listen, analyze and respond in real time. Social media platforms continue to grow, These platforms have become ubiquitous in the broader internet ecosystem. Marketers are learning that data has to be handled carefully…
Read MoreBusiness Development 101: B2B Marketing Best Practices
Sierra Powell, Freelancer Several factors influence B2B marketing practices. A business always requires you to have enough skills for you to operate it effectively. It is always not wise to get involved in a company with the mind that you will try. That is because you have invested in it, and every business person…
Read MoreOpinion Series: Science for Social Good, Part I – Climate Crisis: How Science and Marketing Can Avert a Cataclysmic Global Crisis
e Attacking the Problem of Climate Change Through Science, Data and Knowledge Dwayne Flinchum, President, ScientificBrandsTM As the global temperatures rise, extreme precipitation events will drop more water, according to a report by the Intergovernmental Panel for Climate Change. Extreme flooding has become the new normal in many parts of the world. As reported by The New York…
Read MoreA Few Proven But Simple Marketing Tips for Not-Safe-for-Dinner-Table Brands Who Need Help Creating Exposure
Frances Tang, CEO of Awkward Essentials Marketing a brand that’s “not safe for work” can be a little tricky. When you have to be mindful of the audiences your products are exposed to, you may not get the attention or respect that other brands command. Fortunately, you can market your products effectively if you get…
Read More5WPR CEO On Purpose-Driven Marketing Strategies
Ronn Torossian, CEO, 5WPR Companies that use purpose-driven marketing strategies do so in an effort to center all of their communication strategies around a certain social cause which aligns with their own core values. The goal of this type of marketing strategy is for a company to develop a stronger relationship with the target audience…
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