Search results for: content marketing

Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

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How Agencies Can Leverage Google News for Their PR and Content Strategy 

Matt Raven, VP of Digital at Look Left Marketing As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more…

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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Is Netflix Content ‘Good Enough’?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org How old were you when you made your first solo shopping trip?  If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.  Japanese youth apparently run errands much earlier—as in age two—to…

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Know When to Consider Outsourcing Your Digital Marketing Strategy

Regina Thomas, Freelancer Building a successful online brand hasn’t always been as easy as today. Thankfully, the advent of new technologies has changed how websites grow. So, now, anyone can launch a successful site if they’re willing to put in the effort. Here are a few ways to know if it’s time to outsource your…

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5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Why Marketing Strategy is Important for A Small Business

Mike Paffman, CEO, VIRGO PR Marketing can seem overwhelming to those who are not very familiar with it, since it requires knowing numerous channels and activities used in marketing. Small businesses often fall into the trap of focusing on the operation side of things, and neglecting marketing. Small business owners may want to market their product…

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Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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5 Email Mistakes that Hurt Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need…

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Marketing Ideology

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.  While it’s easy to identify organizations marketing goods and services, noticing idea marketing takes more discernment. Recently, the world witnessed one of the…

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Big Digital Marketing with a Small Budget

Jill Kurtz, Owner, Kurtz Digital Strategy You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try. Offer Great Content The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere…

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Maintaining a Career in Marketing – Here’s What you Need to Know

(Marketing) Brian Wallace, Founder & President, NowSourcing A marketer’s work can be difficult in today’s always-on, virtual environment. We live in a fast-paced culture, what was new last year is now old news. As someone in marketing, it is imperative to stay up to date on trends. If you find your marketing knowledge is outdated you…

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Lumeris Hires Health System Executive as Chief of Marketing and Communications

CommPRO Editorial Staff Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications. Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

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CryptoVirally To Offer Innovative Marketing Services for Crypto Projects

CommPRO Editorial Staff CryptoVirally employs unique skills to ensure cryptocurrency projects are well-exposed for the world to experience. Furthermore, it ensures a strong relationship built on trust with all its clients while establishing more fruitful partnerships. It aims at providing a clean slate for projects to develop trust with their users. The crypto marketing company…

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What is Industrial Marketing? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The inability to reach purchasing decision-makers is a major industrial marketing difficulty. Engineers visit manufacturing websites in search of part information, which they then use to specify components in their designs. Engineers, particularly those at larger companies, rarely purchase the item themselves. As a result, industrial marketers must figure out…

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