Search results for: content marketers

Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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2016 Content Marketing Playbook

Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…

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Four Steps to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…

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Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

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Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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PR is the Best Kept Secret in Effective Content Marketing

By Frank Strong, Author of the blog, Sword and The Script A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent Web economy that would fuel small businesses help them build a web presence. It…

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Content Strategy Challenges on #DigitalPR Chat

  According to several studies on the problems companies face with content, the top thee challenges are 1.  Lack of resources and capabilities 2. How to create excellent content that gets seen and heard above the noise. 3.  The need to produce more and more content and still get results. Companies published 35% more content…

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Marketers: What is Your Yellow Canary?

By Jeff Mard, Vice President, HMG Company Did you know that when coal miners went to work, they were never alone? The miners would bring a yellow canary with them, for companionship (well kinda).  If the canary died, they would get the hell out of dodge as the silent killer – carbon monoxide – was sure…

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Gary Vaynerchuk Says Content is King, But Context is God

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating  helpful…

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Resistance Is Futile – The Content Revolution is Here

By Mary C. Long, Chief Ghost, Digital Media Ghost According to a recent Searchmetrics survey of US domain winners and losers over the past year, when it comes to site visibility, content sites really pushed through and came out on top above social sites. Does this mean social is dead? No – but it does mean the content revolution…

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Press Release Templates to Power Your PR and Content Marketing

  Although the press release is a tried-and-true tactic for brand communications, there’s much more to writing and distributing one than meets the eye. From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus…

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Analytics-Driven Content Marketing

By John Ruvane, SVP Business Development, NextWorks Over half of physicians who use the Internet for professional purposes are using professional social media channels such as Skipta, Doximity, Sermo, and others. And over a third of these physicians use consumer social media channels like Facebook and Twitter for professional purposes. The old days of measuring physician…

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10 Habits Every Content Marketer Needs to Break in 2016

In both our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement. Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more, and focus more on our families. Although I know that…

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