Search results for: content marketer

Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

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What Ad Networks Work Best For Mobile App Marketers?

David Milberg,  NY-based Entrepreneur A recently completed study by an Israeli based company – Mobbo – has uncovered interesting findings on what work best for mobile app marketers. Mobbo analyzed many different components, with the intent, according to their news release of offering “app publishers and marketers insightful benchmarks of mobile app SDK components, helping them…

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Guidelines for Planning Your 2017 Content

According to a recent research report by the Content Marketing Institute, Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing…

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3 Ways for Marketers to Play into Millennial Narcissism

By Dr. Paul Marsden, Consumer Psychologist and Digital Strategist at SYZYGY For years, Millennials have been marked by their reputation for being narcissistic. A sense of entitlement (real or perceived) has followed them through their education and, more recently, into their careers. As this generation has aged, some may have guessed that their narcissistic qualities…

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Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study

 A Commpro News Update Technology, specifically marketing technology seems to be assuming a bigger and more critical role within the world of advertising.  This dependence on technology doenst come without a host of challenges. Today’s marketing professionals are using an average of five tech solutions to buy digital media.  This is all according to a…

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Marketers, Are You Learning the Wrong Lessons from the Election?

Editor’s Note: CommPRO reached out to Marian Salzman, global trendspotter, for her point of view on the Presidential election and the key takeaways for marketers.   At first glance, Donald Trump’s big win on Nov. 8 is the kind of incredible, unexpected, underdog victory that most marketers only dream about. Trump’s Make America Great Again campaign…

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Let Your Content Talk

By Debra De-Jong, Owner, Tip Top PR Without any doubt – content is king. To get your message across, your content needs to be focused on the target audience. To find out what your customers want, you need to map the customer journey. Once you know why, how and when your target audience makes decisions,…

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Survey Finds Improving Optimism in Content Marketing

By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…

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Content Marketing Institute Announces Winners in 2016 Content Marketing Awards

A CommPRO News Update Today, the Content Marketing Institute announced the 76 category winners and finalists for the top prizes in the 2016 Content Marketing Awards. After receiving over 1,300 entries, this year’s all-star judges chose the “best of the best” in content marketing excellence recognizing all aspects of content marketing, from strategy to distribution, and…

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How To Boost Your Content’s IQ [Infographic]

Editor’s Note: This infographic from Widen shows how marketers can get their audiences the intelligent content need when they need it. Digital Asset Management (DAM) provides a simple framework to build your intelligent content.

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Three Lessons Marketers can Learn from Amazon Prime Day

By Jeff Navach, Vice President of Marketing, MediaAlpha A year ago, Amazon launched its first attempt at Christmas in July, kicking off the inaugural Prime Day as a sort of summer sale to end all summer sales. Many pundits were skeptical at such a brash offering; rolling Black Friday and Cyber Monday into one day, months before…

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4 Tips for Managing Creative Marketers

Creative people are the heart and soul of marketing and communications. They have the ability to make raw and bland information interesting. These are people who can visualize, scribe and verbalize compelling stories inspired by little more than a bullet-point product description. They are gifted contributors to our marketing and PR teams. Having managed both…

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Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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2016 Content Marketing Playbook

Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…

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Four Steps to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…

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Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

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