Search results for: business communicators

PRIMEChat: Better Insights. Better PR-ROI. – KPMG LLP (Webinar On-Demand)

      Webinar Overview In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of…

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Ford Found On Road Dead Further or Farther Down the Road?

Robert F. Noltenmeier, Clinical Assistant Professor, Graduate Program in Public Relations and Corporate Communication (PRCC), NYU School of Professional Studies (NYUSPS) Automobile folklore holds that Ford cars once stood for Found On Road Dead (FORD). I hear they’ve improved. Growing up, I rode in my family’s Ford Country Squire station wagons (with fake wood on the…

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Saints Alive! Or Beheaded? How Did the “St.” Get in “St. Valentine’s Day” — And Get Forgotten?

Robert F. Noltenmeier, Clinical Assistant Professor, Graduate Program in Public Relations and Corporate Communication (PRCC), NYU School of Professional Studies (NYUSPS) Has anyone seen or heard from St. Valentine lately? Do the rose-growers, rose-orderers, rose-sniffers, candy makers, candy buyers and candy eaters know who he was or what the day really stands for? Like Halloween (All…

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The Communications Evolution: Climb Aboard, or Risk Being Left Behind

By Barri Rafferty, Partner and President, Ketchum Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more. Facial expressions and body language during…

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A Tale of 2 Brands—Trump and Clinton

By David E. Johnson, CEO, Strategic Vision PR Group One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless…

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5 Communications Lessons from Trump’s Victory

By David E. Johnson, CEO, Strategic Vision PR Group Americans elected Donald Trump as President on Tuesday.  It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory.  Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948.  Even more so…

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Searching for Top PR Firms or Communications-Related Resources?

Find PR Agencies and Communications Professionals That Match Your Needs  By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       At CommunicationsMatch we know it is not always easy to find PR and marketing communications services firms that match specific needs.  We also understand the challenge of ensuring your PR, marketing, SEO or web development firm…

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Public Relations Agencies – The New Digital Normal

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  On a recent trip to Japan, where I’d previously worked as the head of communications for Morgan Stanley and Deutsche Bank, I met a friend who runs a major PR firm in Tokyo.  He told me that his firm was unrecognizable from the PR agencies of 10 years…

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PRIME Research Available to Speak at Your Event

  PRIME Research would love to speak at your event.   The PR measurement and research experts at PRIME Research have spoken at hundreds of conferences and events around the world.  These senior executives have a unique ability to explain and explore the complex worlds of public relations measurement and marketing research so that audiences are both…

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Top CommPRO Content of 2021

Editor’s Note: The editorial team has selected the most popular posts featuring industry thought leaders. These include articles, podcasts and webinars. We’re grateful to our contributors and look forward to continuing our collaboration in 2022.  Wishing you peace and good health for the New Year!   A Conversation with CNN’s Dr. Sanjay Gupta, Author, ‘World…

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(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

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The Real Reasons to be Scared this Halloween

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Halloween’s origins are in the Celtic celebration of Samhain (pronounced `Soo-when’, `So-ween’ or `Saw-wen’) which marked the seasonal shift from the end of the harvest season to winter. It was a time when the dead could return to walk among the living. 88 dd Today, plastic skeletons, carved…

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Where Should ESG Live in the Organization?

  ESG is often led by the board of directors and the C-suite, and implemented throughout the organization, but it’s also evolving rapidly. Tony Silber, Editorial Director, Ragan Communications The concept of being a sustainable business has gained urgency in recent years, and now it’s frequently required by boards of directors and investors—and seen as essential…

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The Sometimes Overlooked Role of Communications in an ESG Effort

  Communicators have a broad toolkit for making waves in this crucial area. Tony Silber, Editorial Director, Ragan Communications The rise of ESG—Environmental, Social and Governance—and the notion of building a sustainable business, is one of the defining business imperatives of the last half decade. It will increase in importance going forward. At its core it’s…

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A Call for Action: The Role of DEI Data in Charting a Path Forward

Carmella Glover, President, Diversity Action Alliance  As storytellers by trade, we’ve undoubtedly heard convincing perspectives touting diversity or calling out a lack of diversity within the workplace in the PR and communications industry. Leaders trumpet the growth of diversity in their teams, the new hires or recently promoted employees who represent a marginalized group, the…

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