Search results for: brands

Selling Social Issues

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids’ sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black…

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Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

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How to Work Remotely Using Only Your Smartphone

Commentary from… Ken Rogers, SEO Specialist The fact that you can work remotely using your smartphone will be good news for many in the workforce today. You can be rest assured that your phone can come in handy and do the necessary job whenever you cannot use your laptop or computer. Many smartphone apps provide…

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How Marketers Can Curb Metrics Cravings in the Post-Cookie World

Andy Hasselwander, Chief Analytics Officer at MarketBridge Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per…

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Could Critical Race Theory Reduce Racial Violence? (OP-ED)

  Tom Madden,  Founder & CEO, TransMedia Group The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence.  Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had…

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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Collaboration and Learning Between IR and PR

Mike Paffman, CEO, VIRGO PR A decade ago, most big companies didn’t have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations. These days, practically every big company doesn’t only have an investor relations director, but an entire department…

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Social Media Measurements that Matter

Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…

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Crisis … Continued: The Old and New Rules of Crisis Communication 

Lesley Sillaman, EVP, Red Havas  As communicators, we’ve all been taught the standard rules of crisis situations – succinctly put: that you can work your way out of a crisis with timely, transparent and truthful communication. As agency partners, for years we’ve counseled clients and colleagues about the importance of setting up a RASCI and a…

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Risk Mitigation in the Age of Sanctions

Richard S. Levick, Esq, Chairman and CEO of LEVICK “I cannot fathom why any of these companies are remaining in Russia helping the evil empire. It is indefensible and gravely troubling.” —General David Petraeus We have now, all of us, looked into Russian President Vladimir Putin’s eyes and we are troubled by what we see.…

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Pemberton Taps Joe Flores as Chief Growth Officer

CommPRO Editorial Staff Pemberton, a strategic consultancy to professional service firms including marketing and communications agencies, announced today that 20-year agency veteran, Joe Flores, has joined the company in the role of Executive Vice President, Chief Growth Officer. For the past 20 years, Flores led marketing communications programming that drove exponential revenue expansion across numerous…

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From Hidden to Holistic: B2B Communications Come of Age

Pattie Sullivan, Senior Vice President, B2B Practice Head, North America, Red Havas It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms…

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