Search results for: brands
Selling Social Issues
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids’ sports team success. So, why did Walmart’s new frozen dairy flavor created to celebrate Black…
Read MoreCongratulations to the Recent Graduates…Now What?
On Demand Video Hosted by: The George Washington University Master’s in Strategic Public Relations
Read MorePride Marketing Reaching New Heights With McDonald’s USA and Revry
In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.
Read MoreCrisis Communication in a Climate of Chaos, Part 2
Lay the Groundwork, Avoid the Aftermath Free Virtual Executive Roundtable On Demand Video “Never let a good crisis go to waste.” – Winston Churchill
Read MoreHow to Work Remotely Using Only Your Smartphone
Commentary from… Ken Rogers, SEO Specialist The fact that you can work remotely using your smartphone will be good news for many in the workforce today. You can be rest assured that your phone can come in handy and do the necessary job whenever you cannot use your laptop or computer. Many smartphone apps provide…
Read MoreHow Marketers Can Curb Metrics Cravings in the Post-Cookie World
Andy Hasselwander, Chief Analytics Officer at MarketBridge Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per…
Read MoreCould Critical Race Theory Reduce Racial Violence? (OP-ED)
Tom Madden, Founder & CEO, TransMedia Group The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence. Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had…
Read MoreBest Practices to Use Social Media in Online Marketing
Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…
Read MoreManage Crisis Communication in a Climate of Chaos | Search Results are the First Casualty and Your First Challenge
Free Virtual Executive Roundtable On Demand Video
Read MoreCollaboration and Learning Between IR and PR
Mike Paffman, CEO, VIRGO PR A decade ago, most big companies didn’t have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations. These days, practically every big company doesn’t only have an investor relations director, but an entire department…
Read MoreSocial Media Measurements that Matter
Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…
Read MoreCrisis … Continued: The Old and New Rules of Crisis Communication
Lesley Sillaman, EVP, Red Havas As communicators, we’ve all been taught the standard rules of crisis situations – succinctly put: that you can work your way out of a crisis with timely, transparent and truthful communication. As agency partners, for years we’ve counseled clients and colleagues about the importance of setting up a RASCI and a…
Read MoreWho are the Best Brand Ambassadors for Your Company? The Answer Might Surprise You…
Julie Livingston, President, WantLeverage Communications We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation- which is partially true – but recent research shows otherwise. It’s not as simple as putting…
Read MoreHow To Leverage Micro-Influencers to Boast Your Digital Footprint & Social Media Campaigns
Austin Rotter, PR and Media Relations Strategist If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable. The rapid change of interest surrounding influencer marketing is the perfect example to highlight just that. Just a few years ago, almost six…
Read MoreTo Engage or Not? Your Response to Issues Outside Your Core Business is Still a Business Decision. So Treat it Like One.
Tamara Norman and John Bradbury, Ketchum Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they should, can become active detractors. If you haven’t seen the surveys that substantiate that trend or been party to…
Read MoreRisk Mitigation in the Age of Sanctions
Richard S. Levick, Esq, Chairman and CEO of LEVICK “I cannot fathom why any of these companies are remaining in Russia helping the evil empire. It is indefensible and gravely troubling.” —General David Petraeus We have now, all of us, looked into Russian President Vladimir Putin’s eyes and we are troubled by what we see.…
Read MoreHow to Turn Your Company into a Visionary One by Setting Clear, Big Goals? Roman Kumar Vyas Explains
CommPRO Editorial Staff Here is how to choose one of the four types of Big Hairy Audacious Goals and the reasons why a business needs one. Here is the checklist and best practices from Refocus, an EdTech company providing career development training. All that remains is to lay out your milestones for success and to…
Read MoreHow Parents Can Show True Love For Their Children: Preach The Dangers Of Succeeding In a White Collar Job
Arthur Solomon When I graduated from college, my father told me that one of the biggest disappointments in his life was that he didn’t have enough money to send me to an elite school. Also, that he never wanted me to work my way through college, as I did, when I attended a less than…
Read MorePemberton Taps Joe Flores as Chief Growth Officer
CommPRO Editorial Staff Pemberton, a strategic consultancy to professional service firms including marketing and communications agencies, announced today that 20-year agency veteran, Joe Flores, has joined the company in the role of Executive Vice President, Chief Growth Officer. For the past 20 years, Flores led marketing communications programming that drove exponential revenue expansion across numerous…
Read MoreFrom Hidden to Holistic: B2B Communications Come of Age
Pattie Sullivan, Senior Vice President, B2B Practice Head, North America, Red Havas It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms…
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