Search results for: brands

How Can Brands Tackle the Collaborative Economy? 25+ Case Studies

By Gregory Pouy, Marketing Artisan in a Digital Age In 2016, it is impossible to ignore the collaborative economy.  It is everywhere and in every industry. “Uberisation” was probably THE buzzword of 2015 but it is not inevitable. Brands must urgently learn how to tackle the collaborative economy from the best.  In this presentation, you will…

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IPG’s Andy Polansky to Retire in June

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) announced today that, following a prolific and successful career spanning nearly four decades, Andy Polansky, IPG DXTRA CEO and Weber Shandwick Executive Chairman, will retire in June of this year. Over the course of his long tenure within IPG, Polansky has held senior leadership positions at Weber Shandwick, including…

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5 Social Media Tactics to Use Now

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…

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PR Masters Series Podcast, Episode #57 – Brad MacAfee, Founder & CEO, Mission + Cause

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Brad MacAfee,…

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PR Masters Series Podcast, Episode #58 – Mark Weiner, Chief Insights Officer, PublicRelay, Inc.

Editor’s Note… Mark Weiner Joins PublicRelay as Chief Insights Officer Communications Analytics and Advisory Company Expands Leadership Team PublicRelay, the leading communications analytics and advisory company, announced the addition of industry veteran and thought leader Mark Weiner as its Chief Insights Officer.  In this newly-created role, Weiner will be responsible for enhancing and growing PublicRelay’s…

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The Land of Enough

“Who is rich? One who is happy with their portion.” – The Mishnah My mother died on Christmas Eve, 1961, when I was four, my sister six and our father recently back from the Korean War, where he had witnessed so much carnage close up – including the time he lost a mate in a…

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Grazia USA: The Most Notable Magazine Launch of 2021

(Editor’s Note: To read Tony Silber’s interview with Mr. Magazine,™ for MediaPost’s Publishers Daily, about the magazine launches of 2021 including the launch of the year, the relaunch of the year, and the reinvention of the year please click here.) The Mr. Magazine™ Conversation With Dylan Howard, Chairman, CEO & Publisher “We live in a digital…

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Ronn Torossian With PR Trends in 2022

In the last year, the world witnessed a number of brands facing boycotts and cancel culture on social media, which made every one of them adopt a different PR and communications strategy. While some companies decided to stand their ground and fight back, others preferred to cancel their campaigns and maintain a low profile until…

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5WPR CEO With PR Strategies for NFTs

The NFT phenomenon has now entered the mainstream. It is possible to note a few trends in NFT PR strategies.  While people have begun to take notice of NFTs, it is challenging to market them, as this type of digital asset is relatively new. These assets are bought and sold online, normally with cryptocurrency, and…

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(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

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Ronn Torossian on Marketing to Seniors

As consumers age, their needs and interests often change. Younger consumers tend to wear different types of clothing and eat different kinds of food. Age is an important factor that affects consumer behavior. Age is also an important factor in terms of marketing segmentation and strategy. Older consumers tend to be more loyal to brands,…

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Not Again!

  Tom Madden,  Founder & CEO, TransMedia Group My nose was still bleeding from my meteoric ascent up the executive ladder at NBC when my boss, the late TV wunderkind Fred Silverman, told me something I’m reminded of practically every night watching television. Advertising messages laced with sardonic wit and a splash of humor penetrate deeper…

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LifeStyles In 360: First Luxury Virtual NFT (Non-Fungible Token) Mall

  CommPRO Editorial Staff LifeStyles In 360 is officially the world’s first luxury virtual NFT (Non-Fungible Token) mall and comprehensive in-home shopping platform which also provides white-glove delivery services.   The company successfully launched in 2020 amid the Covid-19 pandemic by enabling online shoppers to safely shop in its signature upscale virtual stores such as Whole Foods…

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ASTATE: The Intersection of Innovation, Blockchain and Virtual Reality

CommPRO Editorial Staff Looking back at what 2021 uncovered, one thing is clear: virtual reality is one of the most important aspects that will shape our future. Nonetheless, it is essential also to know which projects are the ones that will strive in this novel worldwide paradigm! ASTATE is an aggregator, a community that uses…

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What Media Strategies Are Here To Stay For 2022?

Austin Rotter, PR and Media Relations Strategist It’s that time of the year as marketers and PR professionals begin planning projects for 2022. Their eyes are focused on the upcoming media strategies that will be most prevalent in the year to follow. If the current pandemic has taught the industry anything over the last 2…

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Opinion Series: Science for Social Good, Part III – How Science and Humanity Can Help Our Youth Mental Health Crisis 

Our Children are Definitely Not Alright Dwayne Flinchum, President, ScientificBrandsTM If the future of this world is in the hands of young people, we’re tolerating and even cultivating a society that thrusts unimaginable burdens upon them. Just look at the proliferation of deadly drugs like fentanyl, an ever-increasing epidemic of school shootings, climate change and extreme…

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PRophet 2.0, a Stagwell (STGW) Product, Takes On Old School Media Database Companies

PRophet 2.0 dramatically expands journalist targets to include seven countries, gives users access to the world’s most comprehensive podcast database, verified contact information and email plug-ins CommPRO Editorial Staff Following a successful inaugural year helping brands and agencies activate smarter, data-driven earned media campaigns, Stagwell’s (NASDAQ: STGW) PRophet launched the second generation of its state-of-the-art predictive earned media…

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Op-Ed: It’s Way Past Time For U.S. Companies To Use Their Economic Strength And Pressure The International Olympic Committee Not To Award Its Games To Totalitarian Countries

Arthur Solomon The International Olympic Committee doesn’t mind the evils of governments when awarding its game.  And U.S. businesses don’t seem to care. Here’s a fast recap: First, Nazi Germany, which hosted both the Summer and Winter Olympics Games in 1936, despite the world and the International Olympic Committee (IOC) knowing about Hitler’s evil policies.…

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