Search results for: brand

Bucking the Trend – Why the Dunkin’ Brands are Staying Apolitical

David E. Johnson, CEO, Strategic Vision PR Group The United States is more polarized politically then anytime since the Civil War.  Social media and the 24/7 news cycle have all contributed to the current political divisions.  We hear constantly of families being divided over politics.  Our political divisions have even poured over into consumer purchasing habits. …

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“Handle” Your Brand With Care

Stephanie Smith, Communications Specialist, Hot Paper Lantern  In celebration of Mother’s Day, the San Diego Padres were challenged by Budweiser to change their Twitter handle from @Padres to @Madres. In return, Budweiser promised to do something for Padres fans at their next home game. Creative? Yes. Mutually beneficial? Probably. Well-planned? Not so much.  What the…

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Where We Go For Inspiration: Brands That Inspire Us and Why

The Libris team put together a list of 19 brands that are really catching their attention — from brands with engaging Instagram feeds to beautiful content experiences that really resonate and inspire. Take a look. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter…

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How Major Brands Approached International Women’s Day

Brian Gefter, Provacateur Holdings   Every holiday is a chance for companies to get a marketing boost, while also highlighting issues that are important to them. Many firms have taken advantage of International Women’s Day to display the work their pursuing in gender equality. Here are some examples of advertising campaigns that have been launched in…

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Jeremy Goldman’s Firebrand Group Changes Hands, Rebrands as Proponent

CommPRO Editorial Staff Warren Buffett was once quoted as saying, “be fearful when others are greedy and greedy when others are fearful.” Author, columnist, and international speaker Jeremy Goldman took that advice and applied it to his own career path of entrepreneurship in a shocking way. He did this by exiting his own company, Firebrand…

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Communicators as Brand Value Creators (On-Demand Recording)

Webcast Overview Join us for a virtual round table where our panelists will discuss how they are redefining their roles as strategic communications professionals. From using data to shape and defend strategies to advising on crisis and enhancing brand reputation, the role of the communicator is becoming more integral to the business by the day.…

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Smollett’s Brand Equity in Question After Revelations

Brian Gefter, Provacateur Holdings  A few weeks ago, Empire star Jussie Smollett was on his way to becoming an ambassador for all that is wrong with politics and race relations in the United States. The victim of a vicious and unprovoked attack, the actor gave an impassioned plea for the perpetrators to be caught and…

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3 (Often Overlooked) Areas that Help Build a Strong Brand

What Every C-Level Executive Should Have in Their Back Pocket Alena Caras, VP of Brand Strategy, Hot Paper Lantern Think about a top-tier brand. What word associations come to mind? FedEx, overnight delivery. Google, internet search. Dove, body positivity. Heinz, ketchup. Brands work really hard – over decades – to establish this association, and it starts…

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Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Wide Right or Splitting the Uprights: Branding for the Big Game

Joshua Dorsey, Assistant Professor of Marketing, Cal State Marketing wears many hats. Contingent upon execution, it can accelerate a brand, break a bottom line, or even ignite a national dialogue. When firms consider manufacturing a connection between the big game and their brand, there are several key issues. Whether national titans, regional risers, or family-owned…

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Brands Must Embrace Video (Differently) to Succeed with Social in 2019

Greg Perotto, VP of Corporate Marketing,  Hootsuite  The latter half of 2018 saw the proverbial social media pendulum swing dramatically back to its roots of authentic human connection, with users focused on relationships with friends, family and people they know. Couple this push with the rise in popularity of video, and 2019 is poised to be the…

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Crisis Management Templates to Protect Your Brand

Your next PR crisis is less than 12 months away! How can you avoid a public relations crisis? You can’t, and social media has just made it worse, where we both fear and desire virality. Yet only 54% of companies have a crisis plan in place. How about you?  If you’re one of the 79%…

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Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW

CommPRO.biz Editorial Staff BCW (Burson Cohn & Wolfe), a leading global communications agency, just announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019. “Larry has had an extraordinary career leading integrated communications programs that bridge…

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Analyzing Employee Reviews for Actionable Brand Insights

  Leslie Stefanik, Vice President, Marketing, PublicRelay Workplace environment issues have recently come into the media spotlight for a variety of reasons and can do serious damage to an organization’s ability to attract talent that moves the company forward, as well as to public brand perception and the bottom line. Analyzing employee reviews on third party websites…

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Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

CommPRO.biz Editorial Team Zappi, a consumer-insights automation platform, and market/advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi’s insights platform and directly powered by Survata, the world’s most advanced Ad Measurement platform with the industry’s…

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Build Your Brand in 7 Simple Steps

Jill Kurtz, Owner, Kurtz Digital Strategy Whether you are an individual professional or are representing an organization online, you need to define your brand. That’s right, even individuals need a brand. A brand is how we differentiate in business terms from everyone else. That’s how you get a job or make the right professional connections.…

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Even for Top Brands, There’s Room for Improvement in Email Marketing

James Glover, President & CEO, Coherent Path Email marketing remains one of the most effective tools in digital marketing, and with a 4400 percent ROI (Campaign Monitor), it’s no surprise. However, despite being around since the late seventies – a far more mature channel than its digital marketing counterparts, such as social media, SEO and…

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