Search results for: b2b

Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

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Decode Your Value to Identify Strengths You Never Knew You Had

Wendy Glavin, Founder & CEO, Wendy Glavin Agency During these tough times, people have been sick, lost loved ones, their jobs, and income. With concerns about the rising COVID-19, worries about children returning to school and their safety, protests about racial injustice, the upcoming Presidential election and more, many people are in-limbo. While we can control…

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The WITH Global Alliance Continues to Expand, Doubling Membership Since its Launch in January 2020 

Brazilian, Russian, German, Dutch and South African Agencies Join the Specialist Tech PR Network CommPRO Editorial Staff Global tech PR specialist network, the With Global Alliance, just announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency…

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E-Commerce Sales to See Strong but Slowing Growth as Channel Matures

COVID-19 Gives Big Boost to Food and Beverage Segment, Stymies Others CommPRO Editorial Staff E-commerce sales for all channels in the US are forecast to advance 9.6% annually in nominal dollars through 2024, according to E-Commerce: United States, a report recently released by Freedonia Focus Reports. Retailers will benefit from the continued popularity of shopping from home,…

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Remote Work Brief Survey

Wendy Glavin, Founder & CEO, Wendy Glavin Agency I’m doing research for an article on remote work versus working in-house. While many people have been working remotely for years, others prefer to work in-house. The global pandemic has already changed how businesses operate and many people prefer telecommuting. In June, Timothy Golden, a Professor of Management…

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Achieving Racial and Social Justice Depends Upon a Free Press

  Bob Osmond, President of Racepoint Global (RPG) The First Amendment of the United States constitution states, in part: “Congress shall make no law….abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble…” In our work, we rely on relationships with the free press to help tell…

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COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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A Pandemic-Driven Mindset Shift – The Great Unlearning

J. Mark Riggs, CEO, TPC Growth The world has become an unfamiliar place. Our industry has been flipped on its head, disrupted, disbanded and in some respects, dismantled. Before the pandemic we had become too comfortable. We had strayed too far from the principles of great account management. Now we don’t have the luxury of…

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Reality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar

CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…

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In These Uncertain Times, Make Knowledge Your Certain Power

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Many of us are hunkered down now, working from home amid the COVID-19 pandemic. After speaking with my dear friend, a doctor at a New York City hospital at the epicenter of the crisis, I’ve stopped watching daily news updates on television, reading articles on social media…

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Japan Back in Bloom

  Fred Tanaka, Lightning Communications These are challenging times – the final catastrophic conflict in the battle between good and evil before the last bloody Day of Judgement. You wouldn’t know it judging by the pace of life so far in Tokyo. Life here carries on with disruptions for sure but compared to scenes from…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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Event Marketing Amid COVID-19 Pandemic: Can Events Survive?

Melissa Vigue, Senior Vice President, Peppercomm Billions of dollars are spent on B2B and B2C events each year and 2020 dawned no differently with the Consumer Electronics Show kicking off the year and drawing more than 175,000 attendees. Just this week, we saw the cancellation of SXSW on the heels of a petition signed by…

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Social Media Marketing is a Personal Thing

Teddy Burriss, LinkedIn Trainer & Coach According to Wikipedia, “social media marketing is the use of social media platforms and websites to promote a product or service.” Yes, I agree, brands can use social media to promote their product or services. However, this is only a small portion of the value of social media. My…

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Non-Fungible Tokens: A Giant Leap into Owning Our Digital Assets

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout the years, I, like most parents, watched their kids grow up playing video games. I remember them playing Super Mario Bros., Madden NFL, Super Smash Bros., Call of Duty and many more, on their Xbox, Nintendo and PlayStation. Most of the which we bought at GameStop or…

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Hamed Wardak On The Age of ABMs

    People born between 1928 and 1964, known as the Silent Generation and Baby Boomers, likely identify ABMs with anti-ballistic missiles designed to intercept enemy rockets before they hit their designated targets. Their origin dates back to World War II.  Now in 2020, how times have changed.  Today, ABM stands for account-based marketing. It’s…

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Israeli Opera Welcomes Domingo, Responds to Protest

Ronn Torossian, CEO, 5WPR  Some corners of the international opera world were turned upside down last year with 80-year-old global opera sensation Placido Domingo was accused of multiple instances of inappropriate sexual behavior. The allegations called into question not only Domingo’s personal behavior but the culture of opera in general, causing many stakeholders to take…

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