Search results for: advertising agency

Disruptive Trends: Theory & Real Life Application

Fedor Borovykh, Business Development Manager, Ads For Carts Theory Business owners succeed by not adapting to the market, but by adapting the market to themselves. They can accomplish this by riding the wave of disruptive trends in result creating a need that was not originally there. In most cases, the principles of an existing industry…

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The Power of President Trump’s Tweets

Archie Smart, North American Digital and Social Practice Leader, MSLGROUP President Donald J. Trump’s Twitter is the news. Every word, strategically posted or quickly typed early in the morning, can influence the Beltway. Every tweet, or lack thereof, is newsworthy. And while some may take issue with what he tweets, it is clear that his…

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WHOSAY Hires Facebook Exec As Senior Creative Director

CommPro.biz Editorial Staff Influencer marketing company WHOSAY announced the hire of Kat Gates as Senior Creative Director. Gates is an award-winning creative executive with a track record of generating meaningful and valuable experiences for consumers across all platforms. “Kat brings years of extensive advertising agency creative experience to the WHOSAY team ,” said Steve Ellis,…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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When a PR Firm in Brazil Hires A PR Firm 5,000 Miles Away

A Commpro News Update Award-winning PR firm TransMedia Group announced that they will be handling publicity in the United States for a major Brazilian PR and advertising agency, RS Press in addition to some of its major clients. “It’s not that often you get a chance to promote such an accomplished PR brother based so far away…

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The Five Reasons a PR Firm Won’t Scale

By Gini Dietrich, Founder & CEO, Arment Dietrich Or I could call this the five reasons service businesses don’t scale. For the past 11 years, I’ve run a PR firm. Before that, I ran the PR department at an advertising agency. It was really easy to scale there because all we did was go to the…

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Global Agencies React to Brexit

The Advertising & Marketing Independent Network Shares Global Insight on Brexit Agencies across the globe continue to express their shock at the UK’s decision to leave the European Union. While there is growing concern for the challenges ahead, hope for a united future remains strong among global marketers. Most of us have considered the personal…

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How a #Rolex Snob Learned to Love the #AppleWatch

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” I got my hands on my first Rolex when I graduated from college, after securing a job at a small advertising agency producing TV commercials. Granted, it was a fake, however the name was right on the dial, and…

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Evolution of Storytelling To Content Marketing (Free Webinar On-Demand)

Webinar Overview We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man.  But unlike the days when…

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Gould+Partners Names Matthew Schwartz Editorial Director

By CommPro.biz Editorial Staff Gould+Partners which specializes in PR mergers & acquisitions, management consulting and strategic planning, announced that Matthew Schwartz has been appointed to the newly created position of Editorial Director. Schwartz, who was most recently group editor of PR News, is responsible for the firm’s editorial content. He will create, develop and distribute…

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The Big Game: Is Good Really the Enemy of Great?

By Mark DiMassimo, CEO, DiMassimo Goldstein They say good is the enemy of great. I’m not sure it is. The absolute best spots of Super Bowl 50 Sunday night were insanely great, like the Choir of Super Bowl babies. A brilliant idea that perfectly answers the NFL’s critics without being at all argumentative. NFL, “Super Bowl Babies Choir” feat.…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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Can POS Systems Boost Your Business?

Source Brian Wallace, Founder & President, NowSourcing Point-of-sale (POS) systems aren’t new. As a retail business owner, it is important for you to have an efficient POS system in place. In the year 2020, the market size of POS software touched 9.3 billion. If you want to give your customer a seamless experience, then a POS…

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(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

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Do You Want To Learn How To Create a Sensational Campaign? 5 Quick Tips 

  It has never been more important to make relevant, creative, and targeted campaigns. Any campaign should have something special that people will remember, share, and act on. Here are 5 quick tips on how to create something just like that.  Brian Wallace, Founder & President, NowSourcing Clients these days are inundated with ads. The environment…

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From Pledges to Progress: The Pressure is On

James Wright, CEO, Red Havas 2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18…

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FINN Partners Expands Its Global Travel Practice with Acquisition of Luxury Travel PR Firms Hawkins International and Maverick Creative

CommPRO Editorial Staff Global independent marketing and communications firm, FINN Partners, announced today that it has acquired Hawkins International PR, a 26-person bi-coastal, boutique luxury Travel and Hospitality PR agency with offices in New York, Los Angeles and San Francisco. Jennifer Hawkins, Founder and CEO of Hawkins International PR, will join FINN as Managing Partner, Luxury Travel and become part…

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