Search results for: HEALTH
HealthSTAR Communications Adds Industry Veteran To Executive Team
By CommPro.biz Editorial Team MHealthSTAR Communications, a leading healthcare communications company, comprised of a fully integrated network of companies including Centron Advertising, Centron PR, Centron Market Access, HealthSTAR CES, HealthSTAR Meetings and Events, HealthSTAR Virtual and HealthSTAR Medical Education, announced the hiring of Joe Tardibuono as Executive Vice President. Tardibuono, who has more than 20 years…
Read MoreSupport Being Offered by UnitedHealth Group for People Affected by Mass Shooting in Orlando
On Saturday night, and Orlando club was struck with a terrible tragedy, with over 50 lives lost in a mass shooting. “Unexpected violence and loss can result in shock, grief, fear or anger,” said William C. Bonfield M.D., M.P.H., chief medical officer, OptumHealth Behavioral Solutions. “Talking through these reactions with caring professionals is an important…
Read MoreFred Lake Joins PadillaCRT as SVP, Health Practice Leader
A CommPRO News Update Fred Lake, a seasoned public relations practitioner with more than 30 years of experience in health care, has joined PadillaCRT as senior vice president and leader of the agency’s Health Practice. He’s based in the agency’s New York office. Most recently, Lake worked as a senior communications consultant for health care clients…
Read MoreHealthcare Organizations Discuss Mental Health of Their Own Staff
A CommPRO News Update A study has shown that over 500,000 Canadian residents are away from work each week because of a mental illness, with the most affected employees being members of the healthcare workforce. These lost work days cost the economy over $51 billion a year. Today, a panel will be held during the…
Read MoreExecutive Briefing 12.29.15 – Target Serious About Social Data; Gauging Your Brand Health; Advertising in 2016
In today’s Executive Briefing we take a look at how Target Gets Serious About Social Data with Hope Nguyen, VP, Marketing, NetBase. Also included is a look at Advertising in 2016: Big Data Puts Your Gut Feeling to the Test from Boaz Amidor, CMO, WalkMe. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank…
Read MoreBefore Rebranding: Five Questions to Gauge Your Brand Health
By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…
Read MoreOctober: The Month For Pumpkins & Fall Harvests Also Produced Healthy Numbers For New Magazine Launches
62 Total – 21 With Promised Frequency October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for the upcoming Christmas season or simply doing what magazines do best, reflecting our society, October brought us some of the most engaging content and…
Read MoreUnlock the Power of Search for Brands and Executives
At 8.5 billion Google searches per day, you’re either branded or you’re labeled. Free Virtual Event Thursday, August 11, 1 pm ET
Read MoreA Conversation with Sandy Greenberg about his memoir, ‘Hello Darkness, My Old Friend, How Daring Dreams and Unyielding Friendship Turned One Man’s Blindness Into An Extraordinary Vision For Life’
Join Michael in his discussion with Sandy Greenberg as they discuss his memoir, Hello Darkness, My Old Friend, How Daring Dreams and Unyielding Friendship Turned One Man’s Blindness Into An Extraordinary Vision For Life which recounts how he was blinded at age 19 and, against all odds, and with the help of Art Garfunkel,…
Read MoreHow Your Business Can Build Strong Company Culture
Photo by Pexels Sierra Powell, Freelancer In today’s modern world, it’s even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people…
Read MoreHow to Create a Supportive Workplace for Women
Amazing Workplace discusses… Improving women’s experience in the workplace and creating safe, supportive environments for female employees is an important element of Diversity and Inclusion When executed purposefully, it leads to positive outcomes for all. As well as contributing towards promoting gender equality, closing the pay gap, and helping women progress in their careers, supporting women…
Read MoreThe Next Big Tech Boom Is Already Here
Andrew Meranus, EVP of Sales at PRophet Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both…
Read MoreNixon Insider, John Dean Uses Social Science to Chronicle the Actions of Trump and His Followers
Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers prior to the 2020 Presidential Election. John provides a deep analysis, particularly timely during the January 6th Select Committee Hearings. This article was originally published in 2020, prior to the Presidential Election. Wendy…
Read MoreKetchum Taps Agency Veteran Jim Joseph as Firm’s First Global Chief Marketing and Integration Officer
CommPRO Editorial Staff Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the first in the company’s history. Joseph will collaborate with teams worldwide, drawing on his extensive experience leading global client and agency brands to help shepherd and define the Ketchum brand as both trusted counselor to clients and prospective clients…
Read MoreHow Defining Workplace Values Impacts Ethical Marketing
Charlie Fletcher, Freelancer When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable. With so much…
Read MoreThe (Six) Biggest Waves in Employee Engagement—And How to Ride Them
Linda Descano, CFA®, EVP, Corporate Communications and Executive Visibility, Red Havas Orsi Korman, Account Director, Content, Red Havas What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent…
Read MoreDoing More with Less: 5 Strategies for More Efficient, Less Stressful Comms
Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance. What can you do? Amanda Ponzar, Ragan Communications If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are…
Read MoreHybrid Work – Striking The Right Balance Between Comfort And Flexibility
Brian Wallace, Founder & President, NowSourcing Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple…
Read MoreHow to Overcome Remote Work Challenges
From the outside, working from home may seem ideal. But remote working comes with challenges that require a high level of adaptability. Understanding the true nature of the challenges your employees face when working from home can help you take steps to reduce their impact and remain an amazing workplace. Below are five challenges…
Read More#TheSocialFrontier: The Digital Donation Era of Nonprofits
Yesenia Reinoso, Founder & Principal, Y Communicate Over the last two decades, we have seen the rise of the nonprofit industry. Like its counterpart in the for-profit arena, nonprofits are becoming more specialized in their offerings and positioning. Today, there are nonprofits who have programs that are similar to one another and therefore considered to…
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