Search results for: Business finance

GM – Going Electric, Going for Broke?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  There’s news and there’s NEWS.  The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise.  However, is this storied firm making…

Read More

Anheuser-Busch: Natural Light Imitates Art

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.  Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City’s Grand…

Read More

Money Making: The History and the Future of Cryptocurrency

Mary Ann Callahan, Marketing Manager, CEX.IO Cryptocurrency has only been around for just over a decade, but lots of people have made a ton of money with it. Trading, investing, ICOs, startups, countless blogs, YouTube channels, and conferences have turned cryptocurrency into an industry in its own right. There’s no doubt that bitcoin trading has…

Read More

Taylor Names Benjamin Robinson Chief Administrative Officer

CommPRO Editorial Staff Benjamin Robinson, who has served in senior executive leadership roles across some of the nation’s most prominent institutions over the past 25 years, has been named to the newly created position of Chief Administrative Officer for Taylor. Based in Charlotte, Robinson will assume the full-time role following a consulting assignment with Taylor that…

Read More

KayAnn Schoeneman Elevated to Executive Vice President at Curley Company

CommPRO Editorial Staff Curley Company, a women-owned and led strategic communications firm, promoted KayAnn Schoeneman from Senior Vice President to Executive Vice President, in recognition of her leadership and contributions to the success of the firm in 2020. KayAnn’s promotion comes at a time of accelerated growth and accolades for the firm. President and CEO…

Read More

5W PR CEO On Validating a Product Idea

When starting a business, one of the most important things for business owners is to validate their product idea and make sure there is a demand for that solution. Some business owners miss this step and find it very disappointing after spending a lot of time and energy creating a solution that they believe people…

Read More

Felicia Blow, APR, Elected 2022 PRSA Chair 

CommPRO Editorial Staff PRSA, the nation’s leading professional organization serving the communications community, announced the individuals elected to its 2021 Board of Directors. The nominations were made by the 2020 Board of Directors and the Nominating Committee, and were approved by the delegates of the 2020 PRSA Leadership Assembly, held in a virtual format due…

Read More

Can Google Be Trusted?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.  Flying under the radar, however, is a firm whose product most people use far more often.  It’s second nature to ‘Google’ any online search, but does a company…

Read More

SIMBA Chain Joins MouseBelt’s Blockchain Education Alliance to Shape the Future of Blockchain Education

CommPRO Editorial Staff Blockchain innovator SIMBA Chain and MouseBelt have signed a memorandum of understanding (MOU) to collaborate through MouseBelt’s Blockchain Education Alliance (BEA), a global network composed of industry leaders helping to shape the future of blockchain education. MouseBelt’s BEA network consists of many recognized industry leaders, including; Binance, Hedera, ING Bank, Mastercard, Rolls-Royce,…

Read More

How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

Read More

Radix Integrates Chainlink to Make DeFi Oracles Easily Accessible to Developers

CommPRO Editorial Staff Radix, a layer-1 protocol built specifically for decentralized finance, announced it will integrate with Chainlink to make DeFi oracles easily accessible to developers. Chainlink oracles will give Radix developers access to a wide range of secure, accurate off-ledger data. This data will help Radix developers as they recreate traditional financial services as…

Read More

SOV Development Foundation Enters Final Phase to Launch First Auction of Sovereign Subscription Rights to National Digital Currency

CommPRO Editorial Staff The SOV Development Foundation, a Marshall Islands foundation overseeing the development, distribution and implementation of the Sovereign (SOV) blockchain, announced its board of economic and technical advisors as the final phase in preparation for the first public auction of rights to the SOV, a blockchain-based cryptocurrency and the official legal tender of…

Read More

Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

Read More

IRTA’s Advocacy Role

Ron Whitney, IRTA President & CEO IRTA is the only barter industry association that pro-actively advocates to preserve, protect and enhance the global barter industry. IRTA’s forty-one years of advocacy accomplishments have been critical to the advancement of the barter and trade industry. IRTA successfully lobbied U.S. Congress for trade exchanges to be recognized by…

Read More

PRSA Announces 2021 Officer and Board of Directors Nominees

CommPRO Editorial Staff PRSA, the nation’s leading professional organization serving the communications community, announced the officer and director nominees for its 2021 Board of Directors. Delegates of the membership will vote on the nominees and any petitioning candidates at the annual PRSA Leadership Assembly scheduled for Saturday, Dec. 5.   “In an incredibly challenging year, a remarkable group of…

Read More