Search results for: customer service

Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

Read More

Examining the PR Measurement Challenge

By  Rebekah Iliff, Chief Strategy Officer, AirPR Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has always been, and will always be, understanding how…

Read More

Is Your Public Relations Invisible?

By Dian Griesel, President of Dian Griesel International Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers.…

Read More

Eight Steps to Guarantee Repeat Business

By Richard Shapiro, Founder and President, The Center For Client Retention  The second decade of the 21st century is witnessing a convergence of forces moving customer loyalty to the edge of extinction. Customers are empowered by increasing control over the retail process, as the digital, global marketplace delivers ever greater choice and saves them time, money,…

Read More

Let Them See Right Through You (Or at Least Your Logo)

By Kerri Donner, Marketing Communications Manager, Stanton Public Relations & Marketing We are three months into 2016 and already it seems that rebranding is off to a fast start, with companies updating their looks left and right. In January, the BBC unveiled a new look one of its subsidiaries, BBC Three, as did the health and wellness website Greatist,…

Read More

Public Relations – Beyond ROI

By Mark Weiner, CEO of PRIME Research-Americas Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection.  Now, through new technologies and an advanced form of statistical analysis known as marketing mix modeling, companies in industries ranging from consumer…

Read More

How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

Read More

March 2016: 11 Key Social Media Updates for Today’s Communication Pros

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In 2015, a Pew Research study showed us just how important leading networks are in news discovery. With over 63% of Twitter and Facebook users using these platforms as a new discovery forum, it only makes sense that communication professionals keep up to date…

Read More

#30hrsinAustin – Diary of a SXSW Rookie

By Todd Smith, Executive Director of Media Relations, Cox Communications When I entered the Atlanta airport to start my South by Southwest (SXSW) sojourn, I was met with the longest security line I’ve ever seen and boarded my plane with only 11 minutes to spare. A dramatic kick start to my 30-hour visit to Austin, but it…

Read More

Keep it Real: How to Build an Authentic Brand

Bringing a product to market takes a lot of work. However, when customers are exploring different options for purchase, it’s not necessarily the product description or specifications you toiled over that will make or break their decision. In narrowing down which company they’re going to hand their money to, your audience goes through an authentication process.…

Read More

How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

Word-of-mouth marketing is a powerful tool for any brand. Just think: How many times have you asked someone for their opinion on a certain product, whether they tried that new restaurant, or how they felt about their new car? The list goes on and on. Because no one wants to be left unsatisfied after spending their hard earned…

Read More

Facebook Reactions – How Will They Impact Engagement Measurement?

By Austin Gaule, PR Measurement Director for Universal Information Services The day is here! On Tuesday, Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This…

Read More

Creating a Joyful Planet With Deirdre Breakenridge

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Deirdre Breakenridge, CEO of Pure Performance Communications and podcast host of “Women Worldwide.” PT:  Deirdre, what I love and admire about you is how you’re following…

Read More

Why Speaking Up in Business Pays

By Jennifer S. Wilkov Founder, Speak Up Women Everyone wants to do more, build more, and make more money in today’s business world. Whether you are looking to engage and serve new customers or continuing to serve those who already know, like and trust you, it is important to speak up in business. Take a…

Read More

Deep Dive into Data Wrangling and Data Scavenging

FACT: I am a Data Wrangler, with a Serious Data Scavenging Addiction By Jeff Mard, Vice President, HMG Company “The best way to use a person’s data is to return it back to them as a useful product.” DJ Patil, Chief Data Scientist @ United States of America On the heels of my note on ‘Big…

Read More

Tips for Management on Holding an Audience

By Andrew Ogden, Managing Director, Broadcast Media Services Whether you’re delivering the monthly team review, giving positive feedback or demonstrating the new office system via presentation, every manager or team leader needs to know how to communicate effectively with their colleagues. But with so many distractions and drifting focuses in your working environment, keeping your audience’s…

Read More