Search results for: customer service

In the Game of Public Relations, Segmentation Has Become a Must

By Jeremy Bamidele In the past, the goal of marketing was to remain in the center, where most consumers are. Today, the name of the game is individualism, uniqueness, and the attainment of niche consumers, which are becoming increasingly more important economically, due to the ability to purchase many products via the web and the…

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Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

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A Prescription to Combat the New Year’s Hangover

By Jeffrey Goldberger, Managing Partner, KCSA As the clock struck midnight last week ushering in the New Year, many hoped for a successful start to 2016. Fast-forward to the first day of trading for 2016 and those hopes were quickly dashed. With negative news coming out of China and oil prices continuing to tank, the Dow…

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Be Prepared, But Don’t Jump to Conclusions

By John McInerney, Group Vice President, Makovsky The first trading day of 2016 has been a brutal one in global stock markets. In China’s stock market lost 7%, Germany’s was off 4%, and Japan’s fell 3%. By the time trading started in the U.S., the Dow Jones Industrial Average was off around 325 points only to…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Guinness World Records, the authority on record-breaking achievement, and D S Simon Media, a leading digital and strategic video communications firm, have today announced a new joint marketing initiative in the USA. The two organizations will collaborate by sharing information about each other’s services with their respective clients. This will generate more awareness surrounding the…

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From Big Idea to Marketing Results

How CMOs Can Drive Efficiency in the Marketing Supply Chain By Leigh Segall, CMO, InnerWorkings The marketing supply chain is often an incredibly chaotic process with multiple activities taking place simultaneously as teams struggle to bring big marketing concepts to life. As a result of team size and company silos, marketers in Fortune 500 companies are especially…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

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Content Marketing: The Secret to a Well-Rounded Marketing Strategy

By Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing It’s no secret that content marketing is essential for a well-rounded marketing strategy — according to a recent report by the Content Marketing Institute (CMI), 88 percent of organizations leverage content marketing, but a mere eight percent evaluate themselves as “sophisticated” in their…

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Five Ways eCommerce Marketers Can Manage the Holiday Shopping Season

By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…

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B2B Case Study: Driving Awareness and Sales with News Releases

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire One of the most overused, erroneous claims made in public relations today is “the press release is dead.”  We know it is not true, you know it is not true, and reporters know it is not true.  The press release is not only alive…

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