Search results for: corporate brand

Questions Every Public Relations Investment Decision-Maker Should Ask

By Mark Weiner, CEO of PRIME Research-Americas Executives who invest in public relations have become much more discriminating when evaluating marketing and communications performance.  But regardless of the current economy, proving the value of public relations has endured over time as one of the profession’s most vexing challenges. The difficulty in proving PR’s value is…

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Press Release Templates to Power Your PR and Content Marketing

  Although the press release is a tried-and-true tactic for brand communications, there’s much more to writing and distributing one than meets the eye. From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus…

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QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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Lighthouse Guild Adds Key Hires to Management Team

By CommPRO Editorial Staff Lighthouse Guild International (LGI) is a not-for-profit vision + healthcare organization with a long history of addressing the needs of people who are blind or visually impaired, including those with multiple disabilities or chronic medical conditions.  By integrating vision + healthcare services and expanding access through education and awareness, LGI helps people…

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Three Big Media Marketplace Changes You Should Keep An Eye On In 2016

By Jim Porçarelli, Chief Strategy Officer,  Active International As media companies and brands boost their efforts to adjust to digitally savvy consumers in 2016, our industry will undergo significant transformation. As a result, new advertising services and partnerships will emerge and we will see a shift to creativity as advertisers focus on delivering more innovative…

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Re-imagine the Way Employees Work and Hire Differently

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  With the digital revolution reshaping how we work and live our lives, businesses need to redesign their hiring strategies to keep-up with globalization, foreign competition, new technologies and development. We are headed towards five different generations of employees working together by 2020. Instead of narrowing the talent pool by focusing…

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Crisis in the NFL (Commentaries & Recap-UPDATED)

By Nicole Giovia, Contributing Editor, CommPRO.biz Throughout the past year, it seems that every week there is a new crisis occurring in the National Football League.  Spousal abuse, child abuse, illegal fire works causing the loss of digits; with problem after problem, the NFL is facing a real PR nightmare.  All the while, Changes have been made…

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(2015 Top Webinar) Innovative Leadership: A CEO Roundtable Discussion

Editor’ Note: In celebration of Women’s Equality Day, August 26th, 2015, we’re pleased to share the on-demand recording of this dynamic discussion, hosted by  Cathy Baron Tamraz, Chairwoman and CEO, Business Wire. Overview The world of strategic communications is evolving at an ever increasing speed.  In times of rapid innovation, it’s critical to have dynamic, purpose-driven…

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(2015 Top Webinar) Irreversible: The Effects of Big Data on Public Relations

  Webinar Overview   Commonly, public relations is a “relationship” business built on the basis of creativity, networking and the ability to communicate effectively through compelling content.  But since its foundation, research has played an important role in informing the public relations process. Now, through the emergence of new research methods and advanced technology coupled…

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The Benefits of Hiring a Public Relations Agency

By David E. Johnson,CEO, Strategic Vision PR Group One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself?  This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social…

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From Big Idea to Marketing Results

How CMOs Can Drive Efficiency in the Marketing Supply Chain By Leigh Segall, CMO, InnerWorkings The marketing supply chain is often an incredibly chaotic process with multiple activities taking place simultaneously as teams struggle to bring big marketing concepts to life. As a result of team size and company silos, marketers in Fortune 500 companies are especially…

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Gary Vaynerchuk Says Stop Marketing Like It’s 2012

Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in the year we live in. Heck, at this point I’m saying you should market in the day you live in since marketing is changing so…

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Executive Briefing 12.10.15 – CEOs Can Win The War on Talent; Donald Trump’s Communications Strategy; Secure Results in a Changing Media Landscape

In today’s Executive Briefing David E. Johnson, CEO, Strategic Vision PR Group examines Donald Trump’s Communications Strategy – Is the End Near?  Also included is a look at How CEOs Can Win The War on Talent with Brian Braudis, President, The Brandis Group Consultants. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers…

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Change: 6 Job Search Changes For 2016

All things change, even job search strategies.  All employers are looking for adaptability as corporate strategies and positions can change quickly and adaptability in your job search is a must.  Social media, time pressures, employer applicant tracking systems have all had an impact on how we job hunt.  It’s harder than ever to get a…

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The 4 Skills Every Successful Chief Marketing Officer Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and drive growth for their organizations. The CMO must find ways to be relevant not only to the business as…

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