Search results for: crisis communication

Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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Is Your Brand Identity Half-Baked?

By Anelia Varela, US Director, The Writer Logos. Colors. Typefaces. Photography. Flick through any brand identity guidelines and you’ll see pages and pages devoted to these ‘core elements’. Problem is, most guidelines stop there – completely overlooking one of the most crucial parts of the brand: its tone of voice.  A recent, independent study of…

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Social Change Campaigns: How Dove Used Data to Raise the Bar

By Emma Beck, Account Executive, LEVICK With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and then getting…

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Security, Preparedness, and Exposure – The Panama Papers Paradigm

By Samantha Kruse, Account Supervisor, LEVICK The fallout from the leak of 11.5 million documents held by Panamanian law firm Mossack Fonseca, first revealed by the International Consortium of Investigative Journalists, has yet to reach its peak. Though comparatively fewer Americans than internationally-recognized names have been exposed so far, the number of American institutions implicated…

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Is Your Public Relations Invisible?

By Dian Griesel, President of Dian Griesel International Most businesses, products and people benefit immensely from positively framed, quality media exposure. A touch of “fame” or respectful recognition—whether within the editorial pages of magazines and newspapers or a variety of news show segments—can catapult a company into the minds of its desired partners and customers.…

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Has SeaWorld Jumped the Shark?

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing It was announced last week that SeaWorld will halt its controversial Orca performances. Both the theme park’s attendance and company’s stock price have taken a hit since public backlash against their treatment of these creatures reached a fever pitch, largely spurred by the 2013 documentary, Black…

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Scandals in Pro Sports: The Road to Retirement

By Jack Deschauer, Senior Vice President, LEVICK Two professional athletes are under fire for behavior outside the game. The biggest difference? The degree to which the strength of their individual brands could salvage their legacy. First, there is Peyton Manning: two-time Super Bowl winner, pro-bowl MVP, five-time NFL MVP, and All-American, retiring after 18 seasons…

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Australia’s Most Mentioned Issues in the News (March 5 – 11, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Federal government MPs are reportedly making contingency plans in case the May budget is brought forward by a week as the Prime Minister considers a July double-dissolution election over blocked anti-union corruption bills. July would be the earliest the government could call an election…

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The Encroachment of Start-ups on Wall Street

By Leslie Bocskor, Managing Partner, Electrum Partners The reverberations from the recent financial crisis are, to this day, still being felt. The Complete Credit Collapse and Asset Price Meltdown (often called mistakenly the Great Recession in the media, understandably) , while initially seeming to be a disastrous, cataclysmic event for all those with mutual funds, allowed…

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Google Harnessing Big Data to Delete the Zika Virus

By Roman Temkin, New York-based Entrepreneur There’s always a scary-sounding disease out there making headlines. From Swine Flu to Ebola, something is out there that can kill you, and someone is fighting a battle against it. That classic good versus evil dynamic makes for an amazingly compelling news story, but it also leads to an undercurrent…

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Tips for Management on Holding an Audience

By Andrew Ogden, Managing Director, Broadcast Media Services Whether you’re delivering the monthly team review, giving positive feedback or demonstrating the new office system via presentation, every manager or team leader needs to know how to communicate effectively with their colleagues. But with so many distractions and drifting focuses in your working environment, keeping your audience’s…

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Executive Briefing 1.19.16 – 2016 is about Evolution; Chipotle Survival Strategy; Be Open To Change

In today’s Executive Briefing we feature the second part of David E. Johnson, CEO, Strategic Vision PR Group‘s analysis of the crisis at Chipotle Mexican Grill – A Strategic Communications Survival Strategy.  Also included is Andrew Graff, CEO, Allen & Gerritsen‘s look at how Change is So 2015. 2016 is about Evolution. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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(2015 Top Webinar) Innovative Leadership: A CEO Roundtable Discussion

Editor’ Note: In celebration of Women’s Equality Day, August 26th, 2015, we’re pleased to share the on-demand recording of this dynamic discussion, hosted by  Cathy Baron Tamraz, Chairwoman and CEO, Business Wire. Overview The world of strategic communications is evolving at an ever increasing speed.  In times of rapid innovation, it’s critical to have dynamic, purpose-driven…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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10 Ways to Monitor Twitter Beyond @Mentions

Twitter data is expansive and incredibly valuable. It is used by medical researchers to track the spread of diseases, by the U.S. Geological Survey to track earthquakes, by the financial industry to monitor market moving trends, and by journalists to access eyewitness reports during breaking stories. In short, Twitter data has become essential to gathering intelligence…

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Reports

FEATURED REPORTS REPORTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent…

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Corporate Insights

CORPORATE INSIGHTS Sep 11, 2019 | Corporate Insights Rising Above Rejection and Failing Fearlessly Sep 5, 2019 | Corporate Insights Why Knowing What You Want is Crucial to Happiness Sep 3, 2019 | Corporate Insights Are You Living Your Life or Playing a Role? Aug 28, 2019 | Corporate Insights How to Become Money Smart…

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Public Relations

PUBLIC RELATIONS Jan 10, 2020 | Industry News, Public Relations The Passing of Harold Burson, ‘PR Legend’ – A Tribute Jan 9, 2020 | Public Relations Public Relations Commentary On Meghan Markle and Prince Harry Jan 8, 2020 | Industry News, Public Relations With Global Alliance, an International Network of Tech Public Relations Agencies, Launches Jan 7,…

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