Search results for: trump

Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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Unlocking The Potential Of The Participation Age

By Jake Athey, Director of Marketing, Widen Enterprises  Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be…

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Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

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Australia’s Most Mentioned Issues in the News (March 12 – 18, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Senators debated late into Thursday over changes to the way Upper House representatives are elected, with the federal government and the Greens expected to support the measures. Thursday was scheduled to be the last sitting day for Parliament before a seven week break, but…

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Sticks and Stones (Op-Ed)

By Jennefer Witter, CEO/Founder, The Boreland Group Inc. We all know the saying: Sticks and stones can break my bones, But words will never hurt me Words can do a lot. They can encourage….inspire….foster change. At their respective nations’ darkest hours, President Franklin D. Roosevelt (“There is nothing to fear but fear itself”) and Prime Minister…

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Australia’s Most Mentioned Issues in the News (March 5 – 11, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Federal government MPs are reportedly making contingency plans in case the May budget is brought forward by a week as the Prime Minister considers a July double-dissolution election over blocked anti-union corruption bills. July would be the earliest the government could call an election…

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El Chapo Calls on Publicity To Help Him

By Ronn Torossian, CEO, 5W PR It seems not only politicians and entertainment figures recognize the importance of public relations these days. Even notorious criminals see ways of benefiting from what public relations has to offer. For instance, Joaquin “El Chapo” Guzman, a Mexican drug lord, recently requested that his colleagues and wife keep him in…

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The Encroachment of Start-ups on Wall Street

By Leslie Bocskor, Managing Partner, Electrum Partners The reverberations from the recent financial crisis are, to this day, still being felt. The Complete Credit Collapse and Asset Price Meltdown (often called mistakenly the Great Recession in the media, understandably) , while initially seeming to be a disastrous, cataclysmic event for all those with mutual funds, allowed…

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News Cycle Management as Political Communication

By Matthew Bennett, Senior Vice President, Racepoint Global Washington D.C. Practice Lead Political media – the intersection between news coverage of campaigns and the communications strategies employed by candidates – is now a race to opine and define. The wall-to-wall coverage by the cable networks, the plethora of websites and blogs offering daily, if not…

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College Students See Gender As An Old-Fashioned Category

Avoid the Comms Crisis: Learn the New Language of Gender Now Just when some people are getting their heads around the fact that there are people whose gender identities don’t align with their assigned gender (namely, transgender people) — a new crop of college students who identity as queer want to do away with gender…

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Do Your PR Benchmarks Measure Up?

Social media. Mobile news apps. Television. Print publications. The list of media that people now use to access information is vast and expanding all the time. When measuring the fruits of your labor in earned media, are you tracking what you should? Traditionally, PR pros would look for big numbers. Common questions used to include: “How many eyes viewed this piece…

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What A Difference A Day Makes: Iowa Caucus

By Todd Murphy, Vice President, Universal Information Services Well the dust has settled on the Iowa Caucus for 2016 and the candidates have left the state. As our attention turns to New Hampshire, a quick review of who won, who tied, and how the media exposure may or may not influenced any of this. As a…

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Obama Scores in State of the Union Finale: Analysis of His Communications Style

By Virgil Scudder, President, Virgil Scudder & Associates President Obama’s final State of the Union message was arguably his finest.  It should go into history as one of the best written and best delivered. The president was relaxed, cordial, and persuasive.  He backed up his points with facts and figures, many of them obviously intended to…

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Why Investors are Backing Gold for 2017

2016 was undoubtedly been an interesting year for gold. While it is typical for the yellow metal to experience swings in demand and price, the year was been particularly volatile for this commodity. This has largely been due to the incredible amount of uncertainty that has been the cornerstone of 2016. This includes economic instability, shocking political…

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