Search results for: influence

Crytpocurrency TV and Streaming Channel Begins Production

CommPRO.biz Editorial Team Cryptocurrency holding company, Web Global Holdings, Inc. announced the start of production in Los Angeles for CryptoCake, a 24-hour TV and streaming channel devoted to cryptocurrency, blockchain and fintech news, information and entertainment. Over the last two weeks, the company has been prepping and shooting six of the 14 pilot shows for…

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PR Agency or Hire In-House? Five Questions to Ask

Filomena Fanelli, CEO & Founder, Impact PR & Communications, Ltd.  Many organizations are clear about their need for public relations. They have a story to tell and know they need help getting the word out, reaching their target audiences more effectively, creating press releases and pitches, putting together a social media strategy and/or widening their influence…

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Authenticity: The Opposite of Spin

Doug Simon, Founder & CEO, D S Simon Media Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… 1. Making your leaders more accessible to the media. If you want an organization to seem more authentic, you need to make your…

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Tell the Right Story in Your LinkedIn Profile

Jill Kurtz, Owner, Kurtz Digital Strategy Your LinkedIn profile is an opportunity to tell your professional story. This is valuable in the job your are in, as it lets customers and potential customers understand your value. It is also helpful if you are looking to change jobs, as recruiters use LinkedIn heavily to look for…

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How to Design a PR Measurement Plan Tied to Business Goals (Webinar Recording)

Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of media coverage data to be collected and measured, communicators still struggle with access to accurate data to start with. Only 19% of PR and Communications professionals feel adequately prepared with PR and Communications…

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Authenticity: The Opposite of Spin

Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… 1. Making your leaders more accessible to the media. If you want an organization to seem more authentic, you need to make your or your client’s CEO, leaders, and experts more accessible.…

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The Gig Economy and the Solo PR Pro

Karen Swim, APR, Founder, Words For Hire  The freelance or gig economy is thriving! Or shrinking, depending on whom you ask. Over the years, the gig economy has been touted as a disruptor of the modern workforce and as the Industrial Revolution of our time. Yet in many ways, we still have trouble defining this type of work, let…

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PRIMEChat: Better Insights. Better PR-ROI. – Andrew Bowins, SVP Communications & Industry Affairs, Entertainment Software Assn. (On-Demand)

  Webinar Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. This latest installment features Andrew Bowins, SVP Communications and Industry Affairs at the Entertainment…

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Body Language: Telling Your Team How You Really Feel

Carol Kinsey Goman, Ph.D Do you know that your team is constantly evaluating your emotions through cues in your body language – and that they can do so in a fraction of a second? At the Center for Cognitive Neuroimaging at the University of Glasgow, researchers found that it takes only 200 miliseconds to read…

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Recap of Why there Aren’t More Women at the Top…Examining Key Takeaways

Leslie Grossman, Faculty Director, Women’s Leadership Programs, GW Center for Excellence in Public Leadership & Founder, Her Circle Leadership On September 13th, CommPRO featured a webcast The Truth about Why There Aren’t More Women at the Top…and the Steps Companies and Women Can Take to Make a Giant Shift.   A panel of leadership experts offered…

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The Truth about Why There Aren’t More Women at the Top (On-Demand Video)

  The Steps Organizations and Women Must Take to Make a Giant Shift While gender diversity is a hallmark of the most successful organizations, gender bias –  particularly in the C-suite and at senior leadership levels – continues to persist. The George Washington University Center for Excellence in Public Leadership recognizes that not only do…

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The Growth of Live Video Streaming for Public Relations and Marketing

Douglas Simon, CEO, D S Simon Media You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in…

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Amazon Fires Back at Criticism of Warehouse Conditions

Adam Jiwan, Technology Entrepreneur Bernie Sanders is fired up. His surrogate just won the Democratic nomination for the governorship of Florida, and his influence on the left side of politics seems to be growing, especially on social media.  Recently, on Twitter, Sanders went after one of the world’s biggest and most powerful companies, criticizing Amazon publicly…

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4 Keys to Using Competitive Media Intelligence to Your Advantage

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay Understanding your competitive landscape is almost as important as managing your own brand. As we witnessed first-hand with the Equifax data breach, the entire industry was dragged into brand crisis mode. While you may not have a line of sight into a crisis this extreme, having a good grasp…

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The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.

Help Us Create a Fantastic Study on Social Media Video The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video…

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Take Five Minutes to Complete the Brand and Social Media Video Communications Survey

This survey  will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives…

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Email Marketing – What You Should Know

Josh Wardini, Community Manager, Webmastersjury Ray Tomlinson was the first to send an email message. And he sent it to himself. This happened 4 decades ago. Today, more than 200 billion emails are received and sent every day. Here’s an obvious fact about emails: they would be here for a long time. This is why…

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The Stevens Group Facilitates Ruder Finn- RLA Collective Acquisition

CommPRO Editorial Staff Ruder Finn has acquired RLA Collective, a marketing firm that specializes in over-the counter health and wellness – a move aimed at bolstering the agency’s marketing, digital and analytics capabilities.  Introductions were made by The Stevens Group which also assisted in the negotiations.   RLA Collective specializes in end-to end product marketing including research,…

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