Search results for: digital marketing

Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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LIVE: It’s Voice Your Vibe

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency   Most people have public and private personas which they portray based on their surroundings. Personas are about creating perceptions. Typical examples of those who maintain public identities include: politicians who use various facades to get voters, actors that play to become the characters, lawyers who must advocate for…

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Virtual Performances Strike a Chord with Fans 

Rachel Cantor In this new era of social distancing and self-quarantining, one thing harmonizes everyone together: music. Entrepreneurs, investors and artists noticed this trend and joined an online discussion last week about the future of the music industry at the NOLA MusicTech Conference. From conversations about “AR/VR” to “Promoting Virtual Events,” it’s clear we are…

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PR Masters Series Podcast, Episode #3 – Larry Weber

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

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Content Matters Now More than Ever

Jill Kurtz, Owner, Kurtz Digital Strategy Should you be marketing during a pandemic? Yes. Your marketing needs to be sensitive to current events, but abandoning your customers now will damage the relationships you have built with them. People want your content, in many ways more than ever. They want meaningful, interesting, insightful content, that is. It’s…

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PR Masters Series Podcast, Episode #24 – Kim Sample, President, PR Council

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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Pivoting in a Pandemic

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   “When life gives you lemons, make lemonade.”  Evaporating demand due to COVID-19 has caused many industries to sour, yet some innovative organizations continue to score in unexpected sweet spots.  Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly…

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In These Uncertain Times, Make Knowledge Your Certain Power

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Many of us are hunkered down now, working from home amid the COVID-19 pandemic. After speaking with my dear friend, a doctor at a New York City hospital at the epicenter of the crisis, I’ve stopped watching daily news updates on television, reading articles on social media…

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In Crisis Is Opportunity

“Optimism is the faith that leads to achievement.” – Helen Keller Richard S. Levick, Esq., Chairman & CEO, LEVICK The last few weeks have been difficult, made worse by the fact that we know it is all about to get much worse in April. “America First” now means we are first in number of coronavirus infections,…

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PR Masters Series Podcast, Episode #23 – Alan Taylor

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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Japan Back in Bloom

  Fred Tanaka, Lightning Communications These are challenging times – the final catastrophic conflict in the battle between good and evil before the last bloody Day of Judgement. You wouldn’t know it judging by the pace of life so far in Tokyo. Life here carries on with disruptions for sure but compared to scenes from…

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Marian Salzman on Leading in a Time of Pandemic

Marian Salzman, SVP, Global Communications, Philip Morris International (PMI) Italy, Ireland, and Denmark on lockdown, the United States on partial lockout, stock markets in free fall, and a steadily mounting toll of fatalities around the world as the World Health Organization declares COVID-19 a global pandemic. It’s unsettling, to say the least, especially for the many…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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Can the Music Industry Find A Cure For a Pause of Live Events?

Kirk Pasich, Co-Founder of Blue Élan Records, LLC, and Kim Umanoff is its Chief Operating Officer and General Counsel For the first time in the 34-year history of South by Southwest, Austin’s iconic music, film, and technology conference has been cancelled.  The local disaster cited by city officials for the closing? COVID-19.  At the time…

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