Search results for: crisis communication

Lessons Learned from the Equifax Data Breach

Peter Gillett, Managing Director, Marketpoint Recall As many as 143 million American consumers’ personal, sensitive information was exposed in the recent data breach at Equifax, one of the nation’s three major credit reporting agencies. And unfortunately, the situation has only gotten worse. When consumers tried to contact Equifax’s call center to find out if their…

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An Evolving Dialogue: Talking Title IX

T.J. Winick, Vice President, Solomon McCown Secretary of Education Betsey DeVos made good on her promise to rescind Obama-era guidelines on how to adjudicate reports of campus sexual assault. Civil liberty groups are celebrating and survivors’ rights advocates are expressing outrage. What does it all mean? The biggest change in the DOE’s interim guidance is…

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Bringing Earned Media Analytics into the Digital Age

Allyson Hugley, President, Measurement and Analytics, Weber Shandwick Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and agency revenue — continue to feel like…

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Our Duty is to Guide People to Real News and to Discern What’s Fake

Wendy Glavin, Founder and CEO, Wendy Glavin Agency Behind the Scenes @Social Journalism Livestream was explored by panelists Catherine Taibi, Bloomberg’s Social Media Editor, Peter Himler, Principal, Flatiron Communications, and Helen Novicka, Marketing Director and Head of Digital Media & Strategy, Burson-Marstellar, on Thursday, September 14 at Cision Headquarters. Moderator Chris Lynch, Chief Marketing Officer, Cision…

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Industry News

INDUSTRY NEWS Nov 6, 2018 | Industry News The NEW Year of the Woman Nov 5, 2018 | Industry News Issuance Announces Letter Of Intent To Acquire Pioneering FinTech Marketing Firm CrowdfundX Nov 4, 2018 | Industry News 2018 Election: Employees Request Time Off to Vote Nov 4, 2018 | Industry News When We All…

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4 Tips to Keep Key Stakeholders Happy in the Event of a Cyberattack  

Susan Ganeshan, CMO, Clarabridge Cyberattacks are becoming more and more common, with advertising agency WPP, pharmaceutical company Merck & Co and Russian oil giant Rosneft, the most recent to fall victim to a global ransomware attack in June. It’s an increasingly common crisis, and brands need to be properly prepared. Cyberattacks impact a range of…

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The Mooch: In A League of His Own Among Washington’s One-Week Wonders!

Richard Levick, Chairman and CEO, LEVICK Ah, Mooch. Moochie. The Mooch-ster. Bubelah – we hardly knew ye. Or should we say, in tribute, we hardly knew ye, ye %$#@* reprobate! (Seriously, a mouth that filthy got into Harvard Law? Who reviewed his application? Howard Stern?!) Mooch, you were an all-too-brief comet that streaked across the dull skies of…

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PRSA Announces New “Evening Series”

CommPRO.biz Editorial Staff The Public Relations Society of America (PRSA), the nation’s largest community of communications professionals, has unveiled a new “Evening Series.” The new “Evening Series” kicks off Sept. 14, focusing primarily on brand stories. The series will feature guests like the Aflac Duck, and be held in a variety of different venues. One…

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The Power of President Trump’s Tweets

Archie Smart, North American Digital and Social Practice Leader, MSLGROUP President Donald J. Trump’s Twitter is the news. Every word, strategically posted or quickly typed early in the morning, can influence the Beltway. Every tweet, or lack thereof, is newsworthy. And while some may take issue with what he tweets, it is clear that his…

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Arteric President Hans Kaspersetz Leads Workshops to Enhance Digital Marketing Capacity of Cancer-Related Advocacy Organizations

CommPro.biz Editorial Staff Arteric, a digital healthcare marketing agency that fuses software development with healthcare marketing to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives, announced that Company co-founder and President, Hans Kaspersetz, led a series of workshops for advocacy groups…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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Now It’s Donald Trump Jr. in the Middle of the Russia Probe

Andrew Blum, Principal, AJB Communications What’s the Crisis Strategy and Who’s Next? When news broke that Donald Trump Jr. was the latest to come under scrutiny for Trumpworld’s alleged role in colluding with Russia in the 2016 election, it marked the second person in the President’s inner circle dragged into the widening PR and political…

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Climbing Telephone Poles (Op-Ed)

Thomas J. Madden, Chairman and CEO, Transmedia Group The radio waves and wires of AT&T span my life like uncut umbilical cords. I feel like Ma Bell raised me. To this day I’m still grateful and steadfastly obedient to my Ma, loyally subscribing to her unseen land lines and ubiquitous cell phones.  Bless her heart, she…

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#5 MOST-READ in 2017: The Consequences of Trump Firing Mueller Would Be Catastrophic

The President Is Slowly Running Out of Plank Richard Levick, Chairman and CEO, LEVICK While cable news commentators wrestled last week with the nuances of former FBI Director James Comey’s testimony and bloviated about who leaked what to whom, a far more significant development in the investigation of the Trump-Russian connection went virtually unacknowledged. Special…

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The Finnies

The Finnie Awards are Accepting Entries Through August 4; Recognizing Achievement in Investor Relations and Financial Communications Edit June 10, 2017 PR News and CommPRO will celebrate the innovative and creative financial communications campaigns and people behind them through the first annual Finnie Awards. This program is open to all agency, corporation, nonprofit/association and government…

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Comey Testimony: Will it Mark a Crossing the Rubicon or a New Trump PR Defense

Ex-FBI Head’s Appearance Could Catapult Russia Probe to New Heights – Unless Trump Derails It Andrew Blum, Principal, AJB Communications When former FBI Director James Comey testifies this week before the Senate Intelligence Committee, it may mark a new public level of disclosure in the Russia probe. According to multiple media reports, Comey is expected…

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Inside Tips for PR Pros to Master Influencer Marketing Part I

Serena Ehrlich, Director of Social and Evolving Media, Business Wire There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017.  Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing,…

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