Search results for: influence

Tokenized eCommerce Protocol Public Market Announces Storefront Launch & “Decentralize Your December” Holiday Bonus Rewards Campaign On Cyber Monday.

CommPRO.biz Editorial Team Celebrating Cyber Monday, Public Market announced the public launch of its flagship tokenized eCommerce storefront and the “Decentralize Your December” campaign, in which customers can earn Holiday Bonus Rewards – $100,000 over 20 days – with every purchase. Public Market offers a new approach to eCommerce that removes the transaction fees common…

Read More

Is Trump Responsible for the Violence?

Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership The French philosopher and writer Voltaire warned that those who can make us believe absurdities can make us commit atrocities. We have seen this phenomenon play out in all parts of the world for the nearly 300 years since Voltaire first warned us. And…

Read More

Why Data-Driven Communications Teams are More Agile and Efficient

Eric Koefoot, President & CEO, PublicRelay I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient.  In a nutshell, quality data and analysis facilitate timely, informed strategic decision making, allowing teams to pivot strategies and resources when necessary, and demonstrate when a crisis…

Read More

The Post-Midterm Election Political Landscape: What Communicators Need to Know

Caryn Benisch,  Managing Account Supervisor, Ketchum Public Affairs The country and news cycle has been focused on Tuesday’s midterm elections. The balance of power at both the state and federal level is shifting, leaving a host of new faces on Capitol Hill and in legislatures nationwide. These new influencers, regulators and policymakers need to be educated by…

Read More

Diverse Voices, Profiles in Leadership (On-Demand Video)

Event Overview The PRSA Foundation has launched a first-of-its-kind diversity initiative designed to empower minorities in all stages of their careers, while also educating employers on ways to support their growth. Three of the diverse leaders featured in the book: Helen C Shelton Senior Partner Finn Partners, Judith Harrison Senior VP Diversity & Inclusion Weber…

Read More

3 Tips to Amplify Key Messages

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay Pushing key messages rooted in larger reputational goals is one of the most effective ways to contribute to company-wide objectives and demonstrate the communications team’s value to the business in a quantifiable way. Getting your messages picked up though, is easier said than done. Using data to be…

Read More

Report Card on “Three Top Tech Trends for 2018”

Norman Birnbach, President, Birnbach Communications The tech industry lives on trends. For those working in organizations that either develop tech or use tech, understand tech trends has clear business implications. But for those in charge of marketing of tech, it’s important to understand what trends will interest reporters and other influencers to determine how your organization…

Read More

Golin Redefines and Reclaims Public Relations

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin announced today its new progressive approach to reclaiming public relations, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in their profession and deliver stronger, measurable business results to their clients. Golin’s actions will include…

Read More

Content Curation 101

Jill Kurtz, Owner, Kurtz Digital Strategy A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topic and other relevant developments. You become a…

Read More

Truth on Trial: Implications for Communicators (On-Demand Video)

    #TruthOnTrial Event Overview Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump;  Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes  and others…

Read More

Never Wrong (Even When They Are)

Arthur Solomon, Public Relations Consultant Job security in the public relations business is an oxymoron. It became more so when ad agencies began to gobble up independent shops and treat them as profit centers.  The lack of jobs also hit our journalist kin who worked at print dailies and mags, when ad money transferred to TV.…

Read More

Blockchain Wire Launches Dedicated Newswire for the Cryptocurrency and Blockchain Industry

CommPRO Editorial Staff Blockchain Wire (www.blockchainwire.io) today announced the launch of its press release distribution service, the first to be focused exclusively on blockchain, cryptocurrency, distributed ledger, initial coin offerings, security token offerings, and digital assets news. Blockchain Wire’s global reach includes broadcast and online media outlets, social media sites, industry trade publications, leading blogs,…

Read More

Live Social Video Streaming

D S Simon Media at the West Digital Client Summit   How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporation. The…

Read More

Artificial Intelligence Takes on Talent Acquisition

Amanda Peterson, Enlightened Digital Almost 2 million individuals are preparing to receive bachelor’s degrees in May 2019, meaning a wave of fresh talent is gearing up to take the workforce by storm. With diplomas in hand, an eager generation of prospective employees are beginning their job search and sending resumes to dozens of human resource departments.…

Read More

Power Duo Bolsters BakerHostetler’s Advertising, Marketing and Digital Media Team

CommPRO.biz Editorial Team BakerHostetler announced the expansion of the firm’s advertising, marketing and digital media team with the arrival of partners Randal M. Shaheen and Amy Ralph Mudge in the firm’s Washington, D.C. office. Mudge will now co-lead the team with New York-based partner and current leader, Linda Goldstein. Mudge and Shaheen were previously partners…

Read More

Move over Fake News: A New Tool to Spot Fake Engagement

David Diaz, Director, Davenport Laroche New marketing tool Like-Wise was launched this week, and parent company Social Chain Group claims that the service will held firms identify how much of an influencers engagement is genuine- and how much of it is fake. According to Social Chain Group, brands are typically defrauded of up to 96% of…

Read More

National Press Club Communicators’ Summit 2018 – Today’s Biggest Challenges: Technology and Inter-Generational Communications

  On Wednesday, October 31, the National Press Club will host its annual Communicators’ Summit in the National Press Club, Ballroom — located at 529 14th Street, NW — 13th floor. This year’s program will address new technologies (including Artificial Intelligence and Virtual Reality) that can help public relations professionals and journalists with effective story…

Read More

Top 5 Reasons I Use LinkedIn Everyday

I have been a LinkedIn member since 2004 when I had 37 direct connections. Since that time I’ve built up my network to more than 16,000 direct connections, all through organic means. The power of the LinkedIn network has always been apparent to me and has resulted in everything from new jobs to consulting opportunities…

Read More

Corporate Marketing Jargon: Adopting the Language Du Jour

Tell Me About Your Company in 30 Seconds or Less  David Bray, CEO,  Briz Media Group If one is to take today’s corporate communications at face value, every company is leading the industry, the world’s largest and first-to-market. Regardless of their sector, they’re all the next generation, and have innovation in their DNA. Their products…

Read More