Search results for: digital marketing

COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

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3 Common Misconceptions About Virtual Events

Ben Chodor, President of Intrado Digital Media As the effects of COVID-19 continue to be felt around the world, companies are facing an overwhelming reality that evolves on a daily basis. Events and conferences are being cancelled, employees are working from home for the foreseeable future and learning how to conduct ‘business as usual’ continues…

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The WITH Global Alliance Continues to Expand, Doubling Membership Since its Launch in January 2020 

Brazilian, Russian, German, Dutch and South African Agencies Join the Specialist Tech PR Network CommPRO Editorial Staff Global tech PR specialist network, the With Global Alliance, just announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency…

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Will You Become a Connected and Boundless Leader? 

Deanna Brown Today I watched a virtual graduation. It was held in an outdoor area with all of the protocols in place to maintain physical distance while finding ways to increase the “connection” we all crave. The thoughts that swam in my mind took me back decades to when I received my diploma. At that…

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Wells Fargo Names Barri Rafferty to Lead Corporate Communications

CommPRO Editorial Staff Wells Fargo & Company (NYSE: WFC) today announced that Barri Rafferty will join the company to lead the Corporate Communications function. She will report to Bill Daley, vice chairman of Public Affairs, and sit on the company’s Management Committee. “Barri is a strategic and collaborative leader with deep experience in communications strategy,…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Advertising’s Great Reset: COVID-19 and Purchasing Behaviors

Jon Waterman, Founder and CEO of Ad.net As COVID-19 continues to permeate the United States, it’s shuttered businesses, disrupted supply chains, caused skyrocketing unemployment, and changed how people perceive cleanliness and health. Similar to the 2008 market crash, the pandemic’s economic impact has reset consumer behavior and expectations. It’s changing how we value and spend…

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Meet The Real Me From Planet Publicity

Thomas J. Madden, Chairman and CEO, Transmedia Group Like many in my profession, I’ve lived a good part of my life on Planet Publicity.  Our mission?  Making enterprising earthlings famous!   A boutique PR firm I launched in Manhattan in the early 80s, has rocketed the careers and bottom lines of many entrepreneurs and their businesses to awesome…

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PR Masters Series Podcast, Episode #28 – Lynn Casey

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is…

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Company Culture in a Remote World

How to Sustain Morale While Working From Home Jed Ayres, Global CEO, IGEL Prior to the COVID-19 pandemic, remote working was a bit of an anomaly. Traditional office spaces created the means for workers to stay proactive, motivated, and successful – or so we thought. COVID-19 has forced businesses into an experimental approach with some…

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How to Create a Media List (And Then Maintain It)

Wendy Ramirez, Media Relations Team, Notified Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalists, bloggers, editors and influencers who are from a specific publication, outlet or industry. This comes in handy when it’s time to send press releases, media…

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The Acceleration of the “Stay-at-Home” Economy

Zara Ingilizian, Head of Future of Consumption, World Economic Forum The coronavirus pandemic is fuelling the growth of the stay-at-home economy. How consumers learn, work, shop and play is poised to change forever. Consumer preferences have been shifting toward e-commerce and online entertainment and education for over a decade. The COVID-19 pandemic, however, has been a…

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#GraduateTogether – Celebrating the Class of 2020

Editor’s Note:  CommPRO is honored to be part of the executive / student networking forum organized by communications powerhouse, Philip Morris International senior vice president, Marian Salzman and her sister, fashion executive Jane Zemba.  Their mission, bringing graduates and executives together to create networking opportunities for the class of 2020. As part of #GraduateTogether, I reached out…

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Cryptocurrency Entrepreneur and Investor Michael Terpin Joins NGRAVE Advisory Board

Terpin to Advise NGRAVE on Public Relations and Business Strategy   CommPRO Editorial Staff Michael Terpin, a long-time cryptocurrency entrepreneur and investor, has joined digital asset security company NGRAVE as an advisor. Terpin will advise NGRAVE on public relations and business strategy as it introduces the world’s most secure hardware wallet, NGRAVE ZERO.  NGRAVE ZERO wallets…

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COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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Q & A with Marco Greenberg, Co-Founder / CEO at Thunder11

CommPRO Editorial Staff We recently sat down with Marco Greenberg, Co-Founder/CEO of Thunder11, a fast-growing NYC-based boutique. Marco has a new book, Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People out this month from Hachette that offers a timely, provocative and original look at the future of work. Its unconventional message…

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PR Masters Series Podcast, Episode #25 – Carol Cone

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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