Search results for: crisis communication

Feeling Helpless in the Wake of Yet Another Gun Violence Tragedy

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC What should have been a light, post-Valentine fundraiser for my Dancing Classrooms non-profit on Feb. 15 was heavy with sadness because of yet another gun violence tragedy the day before at Marjory Stoneman Douglas High School in Parkland, FL. It led Rodney Lopez, Executive Director of…

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Is Your Measurement Methodology Monkey-Proof?

Beware sudden changes to algorithms or source material that can throw a monkey wrench in your analysis or give you a false sense of achievement. Jesper Andersen Last Friday, Facebook announced that starting this week, the company will only count viewable impressions for pages’ organic reach. The move will make organic reach more easily comparable…

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PRIMEChat: Better Insights. Better PR-ROI. – Cindy Villafranca of Southwest Airlines (Webinar On-Demand)

  Webinar Overview Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing  into Southwest’s big data analyses for improving communications and business performance.  Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers…

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The State of the Union Is … The Same as Before the Speech

Andrew Ricci, Vice President, LEVICK  The State of the Union Address, mandated in Article II, Section 3 of the U.S. Constitution, requires the president to periodically “give to the Congress information of the State of the Union, and recommend to their Consideration such measures as he shall judge necessary and expedient.”  Thus, at its most basic,…

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How to Maximize the Value of Forward-Looking PR Measurement

Jim Simon, Simon & Associates, IPR trustee In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”). In his essay, Gilfeather states most PR pros cannot honestly cite…

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Steve Bannon and POTUS: Breaking Up Is Hard to Do

Andrew Ricci, Vice President, LEVICK They say that breaking up is hard to do. So wrote Neil Sedaka more than half a century ago, and so we are seeing with the latest news out of a West Wing whose drama eclipses that of even the best scripted or reality shows.  When The Guardian broke news this morning with…

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Wake Up and Fly Right: A Message for the Airlines

Virgil Scudder, President, Virgil Scudder & Associates A basic tenet of effective crisis management is this: act decisively and act fast, taking remedial steps before a limited problem becomes a full-blown crisis.  U.S.-based airlines are blowing this one big time. If airline management follows the news in any form—print, broadcast, or digital—they have to know that sexual…

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Everyone is Not a Journalist – Think Before You Hit Print

Wendy Glavin, Founder & CEO, Wendy Glavin Agency After watching, “The Post,” Spielberg’s account of the Washington Post’s decision to publish the Pentagon Papers, I was reminded of my childhood when my attorney father, a prosecutor, taught me about the constitution as we watched legal movies together. I used to think all reporting was factually-based, and there…

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#3 MOST-VIEWED EVENT in 2017: PRIMEChat: Better Insights. Better PR-ROI. – SAP North America (Webinar On-Demand)

  Webinar Overview In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring…

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#1 MOST-VIEWED EVENT in 2017: The Death of Trust: Real News, “FAKE NEWS,” and the Cyber Plots Designed to Divide Us

Free Livestream, On-Demand Video Map   Webinar Overview The confluence of legitimate news versus phony news, plus the proliferation of nation-state and criminal cyber plots all aimed at disrupting democracy and destabilizing trusted institutions, leave journalists and communicators struggling to separate fact from fiction and maintain credibility with increasingly jaded citizens and consumers. If communications…

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The Secret to Avoiding a Media Firestorm

Jordan Weiers, Media Analyst and Account Manager, PublicRelay Company crises can be deal-makers (or breakers) in the career of a PR or Communications professional. C-suite execs want proof that a crisis strategy is working, both during and after the event. How can teams prove that their handling of an event is sufficient, and that it results in a return…

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How to Read the Mueller Tea Leaves

Richard Levick, Esq., Chairman and CEO, LEVICK      Veterans of high-profile prosecutions are marveling at the button-down discipline being exhibited by Special Counsel Robert Mueller in unearthing the Trump inner circle’s dealings with Russia. Yet within its methodical modus operandi, the Mueller team has managed to inject just enough intrigue and human drama into the proceedings to…

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4 Goals for Best in Class Brand Communicators

PublicRelay As technology brings stakeholders closer to their beloved brands, the immediate and direct communication platforms intended to nurture the brand-stakeholder relationship are leaving little room for miscalculated brand communication strategies. Add to that the propagation of social media newsfeeds that are extending the lifecycle of news, which can spotlight and prolong any misalignments. Just…

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Why Your Media Intelligence Isn’t Giving You Accurate Answers (And You Might Not Even Know It)

PublicRelay A 2016 PRSA Branding Study reported that 62% of respondents found their PR responsibilities have shifted to include measurement and evaluation in the past five years. Media Intelligence is becoming increasingly crucial to high-performing communications teams – but how accurate is this reporting? The reality is that many PR/communications teams today remain in the Dark Ages…

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AT&T-Time Warner vs. Trump’s DoJ: The Slugfest in the Swamp

Richard Levick, Esq., Chairman and CEO, LEVICK         On Monday afternoon of Thanksgiving week, “referees” signaled the start of what promises to be one of the biggest donnybrooks ever staged in the nation’s capital. It was at that moment that officials at the Department of Justice (DoJ) announced the administration’s intention to oppose AT&T’s $85 billion…

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Next Gen Communicators

NEXT GEN COMMUNICATORS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent…

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Brand Building More Important Than Ever for Private Equity Firms

CommPRO.biz Editorial Staff Private Equity firms are finding that developing a strong brand is essential for fundraising, deal sourcing and recruiting. According to a survey by BackBay Communications and PitchBook, of 45 private equity firms, 70% of respondents say having a strong brand is very important, and 30% say it is somewhat important. Ninety-one percent…

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