Search results for: crisis communication
Feeling Helpless in the Wake of Yet Another Gun Violence Tragedy
Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC What should have been a light, post-Valentine fundraiser for my Dancing Classrooms non-profit on Feb. 15 was heavy with sadness because of yet another gun violence tragedy the day before at Marjory Stoneman Douglas High School in Parkland, FL. It led Rodney Lopez, Executive Director of…
Read MoreIs Your Measurement Methodology Monkey-Proof?
Beware sudden changes to algorithms or source material that can throw a monkey wrench in your analysis or give you a false sense of achievement. Jesper Andersen Last Friday, Facebook announced that starting this week, the company will only count viewable impressions for pages’ organic reach. The move will make organic reach more easily comparable…
Read MoreThe Gift of Safety, Security & Democracy: FBI Detractors Need to Recognize the Damage They’re Wreaking
Richard Levick, CEO, LEVICK Right now, somewhere in the Midwest, there are undercover FBI agents putting themselves in peril as they stake out a suspected opioid dealer. On the East Coast, a different team of FBI field operatives are surveilling someone armed and dangerous with known connections to organized crime. On the West Coast, or…
Read MorePRIMEChat: Better Insights. Better PR-ROI. – Cindy Villafranca of Southwest Airlines (Webinar On-Demand)
Webinar Overview Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers…
Read MoreThe State of the Union Is … The Same as Before the Speech
Andrew Ricci, Vice President, LEVICK The State of the Union Address, mandated in Article II, Section 3 of the U.S. Constitution, requires the president to periodically “give to the Congress information of the State of the Union, and recommend to their Consideration such measures as he shall judge necessary and expedient.” Thus, at its most basic,…
Read MoreHow to Maximize the Value of Forward-Looking PR Measurement
Jim Simon, Simon & Associates, IPR trustee In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”). In his essay, Gilfeather states most PR pros cannot honestly cite…
Read MoreSteve Bannon and POTUS: Breaking Up Is Hard to Do
Andrew Ricci, Vice President, LEVICK They say that breaking up is hard to do. So wrote Neil Sedaka more than half a century ago, and so we are seeing with the latest news out of a West Wing whose drama eclipses that of even the best scripted or reality shows. When The Guardian broke news this morning with…
Read MoreWake Up and Fly Right: A Message for the Airlines
Virgil Scudder, President, Virgil Scudder & Associates A basic tenet of effective crisis management is this: act decisively and act fast, taking remedial steps before a limited problem becomes a full-blown crisis. U.S.-based airlines are blowing this one big time. If airline management follows the news in any form—print, broadcast, or digital—they have to know that sexual…
Read MoreEveryone is Not a Journalist – Think Before You Hit Print
Wendy Glavin, Founder & CEO, Wendy Glavin Agency After watching, “The Post,” Spielberg’s account of the Washington Post’s decision to publish the Pentagon Papers, I was reminded of my childhood when my attorney father, a prosecutor, taught me about the constitution as we watched legal movies together. I used to think all reporting was factually-based, and there…
Read More#3 MOST-VIEWED EVENT in 2017: PRIMEChat: Better Insights. Better PR-ROI. – SAP North America (Webinar On-Demand)
Webinar Overview In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring…
Read More#1 MOST-VIEWED EVENT in 2017: The Death of Trust: Real News, “FAKE NEWS,” and the Cyber Plots Designed to Divide Us
Free Livestream, On-Demand Video Map Webinar Overview The confluence of legitimate news versus phony news, plus the proliferation of nation-state and criminal cyber plots all aimed at disrupting democracy and destabilizing trusted institutions, leave journalists and communicators struggling to separate fact from fiction and maintain credibility with increasingly jaded citizens and consumers. If communications…
Read MoreThe Secret to Avoiding a Media Firestorm
Jordan Weiers, Media Analyst and Account Manager, PublicRelay Company crises can be deal-makers (or breakers) in the career of a PR or Communications professional. C-suite execs want proof that a crisis strategy is working, both during and after the event. How can teams prove that their handling of an event is sufficient, and that it results in a return…
Read MoreHow to Read the Mueller Tea Leaves
Richard Levick, Esq., Chairman and CEO, LEVICK Veterans of high-profile prosecutions are marveling at the button-down discipline being exhibited by Special Counsel Robert Mueller in unearthing the Trump inner circle’s dealings with Russia. Yet within its methodical modus operandi, the Mueller team has managed to inject just enough intrigue and human drama into the proceedings to…
Read More4 Goals for Best in Class Brand Communicators
PublicRelay As technology brings stakeholders closer to their beloved brands, the immediate and direct communication platforms intended to nurture the brand-stakeholder relationship are leaving little room for miscalculated brand communication strategies. Add to that the propagation of social media newsfeeds that are extending the lifecycle of news, which can spotlight and prolong any misalignments. Just…
Read MoreCut to the Chase of Accurate Campaign and Messaging Data: Six Questions You Should Be Asking
PublicRelay With accurate media intelligence, your team can create data-driven plans, go after goals, and evaluate the impact their communications efforts are having on the company’s KPIs. But first, you need to make sure you’re asking the right questions about your media campaigns and messaging. Some of the questions that PR/communications teams should be asking include…
Read MoreWhy Your Media Intelligence Isn’t Giving You Accurate Answers (And You Might Not Even Know It)
PublicRelay A 2016 PRSA Branding Study reported that 62% of respondents found their PR responsibilities have shifted to include measurement and evaluation in the past five years. Media Intelligence is becoming increasingly crucial to high-performing communications teams – but how accurate is this reporting? The reality is that many PR/communications teams today remain in the Dark Ages…
Read MoreAT&T-Time Warner vs. Trump’s DoJ: The Slugfest in the Swamp
Richard Levick, Esq., Chairman and CEO, LEVICK On Monday afternoon of Thanksgiving week, “referees” signaled the start of what promises to be one of the biggest donnybrooks ever staged in the nation’s capital. It was at that moment that officials at the Department of Justice (DoJ) announced the administration’s intention to oppose AT&T’s $85 billion…
Read MoreAre Competitors Dragging You Down? A Look into the Credit Bureau Industry in the Wake of the Equifax Breach
PublicRelay There is an old adage that bad news for your competitors is good news for you, but in today’s 24X7 news channel and social media world, this may no longer be true. Case in point – the Equifax breach. On Sept. 7, 2017, Equifax made headlines when it announced a data breach that affected…
Read MoreNext Gen Communicators
NEXT GEN COMMUNICATORS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent…
Read MoreBrand Building More Important Than Ever for Private Equity Firms
CommPRO.biz Editorial Staff Private Equity firms are finding that developing a strong brand is essential for fundraising, deal sourcing and recruiting. According to a survey by BackBay Communications and PitchBook, of 45 private equity firms, 70% of respondents say having a strong brand is very important, and 30% say it is somewhat important. Ninety-one percent…
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