Search results for: social media

Brand Preferences With Younger Generations

Ronn Torossian, CEO, 5WPR  The marketing landscape is constantly shifting and changing, the same way that the customer’s needs and wants are shifting according to the current trends. The biggest trend in the past few months, especially with the younger generations, specifically with teens, has been TikTok, which skyrocketed in popularity this year.  The platform…

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Instead of Worrying about the What-Ifs, Focus on Yourself

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Daily, we’re inundated with news about COVID-19, fears about our health and that of others, job and income losses, racial injustice, the economy, our children, and the list goes on. Most of us feel comfortable discussing these issues. But, quietly, under the radar, is our collective mental health.…

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5WPR CEO On What Marketers Should Know About Younger Generations

Ronn Torossian, CEO, 5WPR  Vangar generations are the people that were born between the 1990s and the 2000s, and these are the first generation of people who are considered to be digitally native. These are the people who are constantly connected through various devices, and this is what makes them easily accessible to marketers. However,…

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What’s Still Ahead for PR Professionals in 2020?

Valerie Christopherson, CEO and Founder of Global Results Communications While 2020 started with blurred vision as to what was to come, agency PR professionals focused on a new decade, new ways of communicating and providing strategies to meet their clients’ needs in an ever-changing digitally transforming world. Within the first quarter, the world was hit…

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Why Your SEO is Missing the Mark (And How You Can Fix It)

CommPRO Editorial Staff If you operate any sort of website, then you will be fully aware of just how important it is that your website is found on the first page of Google. Unless people are going to be able to find your site when searching Google, you won’t be attracting many visitors. The purpose…

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Your Competitive Advantage is You

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2016, I decided to launch a full-service agency. Many of my business colleagues and friends in the marketing communications industry warned of too much competition, the need to focus on a niche because they said, you can’t help everyone.  But competition was and is not my…

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Companies and Nonprofits Need Each Other More Than Ever

Ronn Torossian, CEO, 5WPR   When the dust settles after COVID-19, every generation will have numerous memories to share and reflect upon. So will many organizations, both large and small for-profit and nonprofits, most of whom were severely affected.  According to Double the Donation, a software donation platform, overall giving in the U.S. grew 4.1% last…

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Richard Levick – The Miracle on Pennsylvania Avenue

“When I look at history, literary and social, I find that I side pretty steadily with history’s eccentrics. I don’t mean all the mad astrologists and mystics […] but simply the mundane eccentrics who have stood on the sidelines with the game in progress, and made frosty remarks instead of cheering.” –Reed Whittemore, former U.S.…

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3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

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2020 Influencer Marketing Trends

  Ronn Torossian, CEO, 5WPR  In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic that businesses can take advantage of, and it’s intrinsically linked with social…

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Today We Remember Our History and The People Who Sustain Us​

    Wendy Glavin, Founder & CEO, Wendy Glavin Agency On September 11, 2001, I was pushing my 2 1/2-year-old in a stroller to go to a “Mommy and Me” playgroup at the 92nd Street Y. While walking, I saw smoke and looked back over my shoulder to see a plane hitting a building. But, somehow,…

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New Survey Shows Strained PR pro – Journalist Relationship

CommPRO Editorial Staff Today, News Direct and PRWeek released survey results on the current state of media outreach to gain better and more timely insights into the PR pro –journalist relationship. Among the key findings, only one out of 10 journalists “always” trust the information contained in press releases — reflecting a deficit of trust…

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Richard Levick on The Devil and Miss Jones

  Richard Levick, Esq., Chairman & CEO, LEVICK For those of you who don’t remember the 1941 fictional business-love story of the same name, it is about the richest man in the world, J.P. Merrick. (Get it? Even the opening credits begin with a tongue-in-cheek reminder that the movie is fictional and asks not once but…

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Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

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Best Use of Influencers During the Holidays

Ronn Torossian, CEO, 5WPR  Who could have forecast a pandemic that would bring everything to a halt? Who can forecast what lies ahead for marketers this coming holiday season? While no one knows for sure how the 2020 holiday season will turn out, marketing plans must still be drafted, and best guesses still applied. Most…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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