Search results for: social media

Get Hired: Six Tips to Stand Out During your Job Search

Stacey Ross Cohen, CEO/President of Co-Communications Since the onset of the pandemic, more than 50 million job claims have been filed. If you are one of the many seeking a new job, you need to develop a compelling narrative and competitive advantage. To succeed, it is not enough to merely update your resume – – you…

Ellen DeGeneres — Time for a Crisis Management Lesson

David E. Johnson, CEO, Strategic Vision PR Group Talk show host and comedian, Ellen DeGeneres is the latest celebrity that could be cancelled. Both she and the top management of her hit talk show, “The Ellen DeGeneres Show” are under an internal investigation by the show’s distributor, Warner Brothers. There are allegations of intimidation,…

Stratifyd Launches Next Generation Data Analytics Platform

CommPRO Editorial Staff Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of…

Tried-and-True Tactics for Managing Up, Down and Sideways

Linda Descano

Linda Descano, CFA®, Executive Vice President, Red Havas When my friend Maria Ungaro asked if I’d join a panel Licensing International was hosting for its Young Professionals Network (YPN) on managing up, down and sideways, I didn’t hesitate to say yes, for two reasons. First, this is a topic that has come up in numerous…

Think Bigger with Thought Leadership

Stacey Ross Cohen, CEO/President of Co-Communications So, what exactly is a thought leader? And how can it benefit you? A thought leader is considered an authority on a particular subject matter or industry. They share their deep knowledge, insights and ideas with audiences through speaking engagements, media interviews and content development — — and have…

Pandemic Planning for Schools: Adopting and Adapting Public Spaces

Barrett Feldman, Principal, PSF Projects In a world with the Covid-19 pandemic, how do we create a reopening plan for schools that can protect the health, safety and well being of students physically, mentally and emotionally – as well as that of parents, teachers, administrators and community members? Rules and Guidelines for a safe indoor…

Decode Your Value to Identify Strengths You Never Knew You Had

Wendy Glavin - Everyone is Not a Journalist – Think Before You Hit Print

Wendy Glavin, Founder & CEO, Wendy Glavin Agency During these tough times, people have been sick, lost loved ones, their jobs, and income. With concerns about the rising COVID-19, worries about children returning to school and their safety, protests about racial injustice, the upcoming Presidential election and more, many people are in-limbo. While we can control…

Reputation Management: The Three Degrees of Preparation

Tom Bestwick, PR & Outreach Specialist, Hallam The times are changing. Lockdown restrictions are starting to ease, allowing the economy to begin climbing back to its feet. Non-essential businesses are opening again – some after nearly six weeks of their doors being closed. New normals are being established everywhere we look – new normals that…

Bob Pearson Announces the Launch of The Next Practice — A Founder-Driven Collective of Firms

Bob Pearson, Founder & Chair at The Next Practice Group Changing times lead to new mindsets and models. Technology is relentlessly evolving our patterns of content consumption, our ability to harness data to gain new insights and democratizing our ability to build new platforms, tools and techniques. COVID-19 is reminding us that talent is borderless. Global…

Our Future in Public Relations

Ken Kerrigan, Author, “Our Future in Public Relations: A Cautionary Tale in Three Parts”, Founder, Crystal and Fire PR For a profession that likes to celebrate milestones for clients, I find it curious that we haven’t marked a date on the calendar to celebrate the birth of public relations. That’s likely because we can’t seem…

The Pandemic Has Shown Us the Best Way to Build a Team Is to Nurture the Individuals Within It

Linda Descano

Linda Descano, CFA®, Executive Vice President, Red Havas When invited to write about building team spirit among employees at a time when we so desperately need to remain connected, my inner networker kicked right into gear. I went to those who I consider “my team”—current and former colleagues, as well as friends and family members near and far. When…

Are You Prepared to Talk About Your PPP Loan?

Lauren Parker, President + CEO, FrazierHeiby Shake Shack. Potbelly. Kanye’s Yeezy brand. These are just some of the large corporations that faced criticism after receiving government funds from the Small Business Administration’s Paycheck Protection Program (PPP). The program was part of the federal CARES Act, which set out to help small businesses maintain payroll and other…

Simple Strategies for Building Board Diversity

Josette Thompson, Managing Director and Diversity Lead at Prosek Partners The business case for diversity has been made time and again in numerous studies, and rightfully so. We know that diverse teams lead to better outcomes and have an impact on a company’s bottom line. Yet, when we look at public companies and non-profit organizations…

Building a Foreign Relations Career: What Skills Are Required?

Daniela McVicker, Essayguard The idea of a diplomatic career is often attractive, lucrative, and fascinating. It is a job that involves traveling worldwide while engaging in international issues: climate change, peacekeeping missions, health, aid and development, and international policy issues. While most people struggle to get these foreign relations jobs, people in the field are…

Creative Leaders Challenge U.S. Agency Leaders to Advance Racial Equity with Act in Solidarity Pledge

Agency Leaders Unite to End Racial Disparity in PR and Marketing Industry CommPRO Editorial Staff Leaders of Media Frenzy Global and Obviouslee Marketing recently announced they are releasing a pledge to hold agency leaders nationwide accountable for their lack of contribution to diversity and inclusion. As part of the commitment to eradicate racism and positively impact opportunities for black…

COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

Peppercomm Launches New Sentiment Mapping Tool

Peppercomm

CommPRO Editorial Staff In today’s fast-changing environment where stakeholder sentiment can sway from fear to anger to despair to hope and back again, brands are challenged to determine the messages their audiences want and need to hear. To help organizations navigate how to best communicate with their audiences during these tumultuous times and truly embrace…

Discussion of How Marketing Still Needs Racial Redemption

Dr. Sonja Martin Poole, Associate Professor of Marketing at the University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. While conquering COVID-19 lies mainly in…

The WITH Global Alliance Continues to Expand, Doubling Membership Since its Launch in January 2020

Brazilian, Russian, German, Dutch and South African Agencies Join the Specialist Tech PR Network CommPRO Editorial Staff Global tech PR specialist network, the With Global Alliance, just announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency…

[Product Demo] Meet Notified

Notified helps you manage your entire PR workflow in one place. The integrated tools you need to be successful are at your fingertips – everything you need to execute a strategic PR communications program. And no more scrambling with different logins and disconnected tools! REGISTER HERE In this 30-minute demo, we’ll take you through our…