Search results for: media relations

COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

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It’s Time to Vote

Levick On behalf of clothes retailer Patagonia, PR representative J.J. Huggins shares much-needed counsel on how companies can educate voters and encourage greater civic participation. As people around the country call for racial justice and the COVID-19 pandemic continues to threaten the accessibility and safety of our elections, we’re seeing a surge of interest in…

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Peppercomm Launches New Sentiment Mapping Tool

CommPRO Editorial Staff In today’s fast-changing environment where stakeholder sentiment can sway from fear to anger to despair to hope and back again, brands are challenged to determine the messages their audiences want and need to hear. To help organizations navigate how to best communicate with their audiences during these tumultuous times and truly embrace…

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Business Today: The Best Path to Racial Justice

Abbigail Jones  Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear…

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Discussion of How Marketing Still Needs Racial Redemption

Dr. Sonja Martin Poole, Associate Professor of Marketing at the University of San Francisco  Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.  While conquering COVID-19 lies mainly in…

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Facebook Launches “Summer of Support”

Ronn Torossian, CEO, 5WPR  As the initial panic from the ongoing COVID-19 pandemic subsides, businesses are beginning to adjust to a new normal: a market that depends heavily on digital tools, and a new language of engagement with customers. Accordingly, Facebook announced this week that it was launching a digital marketing education initiative called the “Summer of…

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Industry Veteran Gregg Castano Launches News Direct – Upending Traditional Paradigm of News Wire Category

CommPRO Editorial Staff News Direct, the first content and news distribution platform purpose-built for contemporary media outreach, officially launched this week. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software. Amid the coronavirus global…

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Introducing the ‘Digital Communications’ Channel

CommPRO is pleased to welcome Notified to the CommPRO community with the launch of the ‘Digital Communications‘ channel.  This will be a source of insight, trends, news and tools for PR & marketing pros.   Notified is a truly unique platform for PR and marketing — monitoring, publishing and measurement in one place. It delivers…

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Interns on Call – Helping PR Firms & Ad Agencies

Interns-On-Call.com Offers PRSSA Students & Their Wide Range of Technical, Writing and Publicity Skills  CommPRO Editorial Staff Broadcast Interview Source (BIS), the company which publishes the Yearbook of Experts®, ExpertClick.com and runs News Release Wire.com, is welcoming students from the Public Relations Student Society of America (PRSSA) to create Interns-On-Call.com “Skill Pages” to promote their…

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Should Your Company Boycott Facebook?

Lauren Parker, President + CEO, FrazierHeiby This is a question many of our clients have asked over the past week.  Initiated by the Anti-Defamation League (ADL) and the NAACP, the #StopHateForProfit campaign encourages brands and organizations to pull their Facebook ad spend in response to the social media platform’s “repeated failure to meaningfully address the…

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Brand Discovery Channels

Ronn Torossian, CEO, 5WPR One of the bright lights that shined through the pandemic was the growing power heightened by the influence of social media to launch and promote new products. What’s encouraging is that experts expect many consumers to continue accessing social media to find and purchase new goods in this post-pandemic era. That’s…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Can Marketing Make a Difference?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org    When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.  Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations:  Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car…

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CrossFit Founder Apologizes for Tweet

Ronn Torossian, CEO, 5WPR  Another week, another prominent business person endures a PR crisis because of a tweet. This time, it’s Greg Glassman, founder and CEO of CrossFit taking hits over something he posted on social media. When the Institute of Health Metrics and Evaluation account tweeted: “Racism is a public health issue,” adding the…

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Bayer Fighting to Control the Narrative Around Roundup

Ronn Torossian, CEO, 5WPR  Back in August of 2018, a jury decided in the favor of plaintiff, groundskeeper Dewayne Johnson, in a case against Bayer AG, which included a judgement for $289 million. That judgment was later reduced by a judge to $78 million. The company appealed the verdict, which stemmed from allegations their popular…

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