Search results for: engage

You Can’t Always Sell When You Want

Art Stevens, Managing Partner, The Stevens Group To parallel the famous Rolling Stones song, “You Can’t Always Get What You Want,” PR firms may also not be able to sell when they want.During my ten years’ experience in consulting with PR agencies of various sizes on future strategies, I have found that many PR agencies may…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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Making Time for Diversity in Public Relations

  Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ Erika Sanchez, President, Hispanic Public Relations Association’s New York Chapter Tracey Wood Mendelsohn, President & CEO, Black Public Relations Society-New York Inc. Research shows that diverse companies tend to perform more strongly than those that are not. Diversity starts with people. Business success comes from incorporating it…

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4 Simple Steps to a Strong Summer Staff

Erwin Van Der Vlist, Founder and CEO, Speakap  As the summer months near, on-boarding and training are major obligations for managers building a temporary summer workforce. It’s not easy to get a new team trained and focused in the summer weather. And managers are faced with a greater task — keeping young workers engaged and…

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CommunicationsMatch™ Announces Partnership With the Marketing IMPACT Council™

CommPRO Editorial Staff CommunicationsMatch™ and the Marketing IMPACT Council™ have formed a partnership to help companies search for and engage high impact marketing agencies and consultants through the CommunicationsMatch agency search platform. The partnership was announced at the C-Suite Network™ Capital Summit in San Francisco.      Members of the Marketing IMPACT Council will have the opportunity to create comprehensive…

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Welcome To The Newsstands: April & May Usher In 20 New Titles…

April & May continue the magazine excitement as 20 new titles are born on the nation’s newsstands.It’s been a wonderful Spring for the world of ink on paper! Check out the titles below… From the Outdoor Sportsman Group, one of the largest media companies solely devoted to bringing the best in content and entertainment to America’s 80-million+…

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The Best Celebrity Brand Spokesperson to be Announced

CommPRO Editorial Staff Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards. If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina…

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It’s Not Polite to Ask to Be Liked and Other Facebook Etiquette

Jill Kurtz, Owner, Kurtz Digital Strategy Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s a refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t…

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How Serving Blind Consumers Creates Competitive Advantage

Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College  If this demographic were a city, it would be the second largest in the United States.  Its members are consistent consumers, but marketers often overlook them.  Who are they?  Blind people.  In the U.S., 7.67 million individuals have visual acuity less than 20/200, or…

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Leadership Coaching and Development Service for Public Relations, Corporate Communications and Agency Leaders Launched

CommPRO Editorial Staff CommunicationsMatch has partnered with Ken Jacobs, ACC, CPC, to provide leadership coaching and development as a service to corporate and agency public relations, advertising,  communications and marketing leaders and executives. Jacobs’ industry experience, combined with the rigorous discipline of a professionally trained coach, helps executives strengthen their leadership skills, address blind spots,…

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Customer Communities and the Future of Loyalty Programs

Jon C. Wolfe, Founder, President and CEO, House Advantage Changes in marketing technology and consumer behavior this past year are setting the stage for innovative trends to come. In terms of customer expectations, marketers are just now beginning to identify and cater to the influence a person’s family and friends exerts on their buying behavior.…

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PR Metrics: There is No Magic Number

  Leslie Stefanik, Vice President, Marketing, PublicRelay The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement and analysis gives many communicators anxiety. It seems overwhelming to get started or difficult to extract actual insights from a haystack of data. That’s…

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Attack of the Wight Mocha Latte

Laura Bedrossian, Vice President, Social Strategy, Hot Paper Lantern Spoiler alert: there was a to-go coffee cup that made it to the final cut of HBO’s Game of Thrones. Semi-spoiler alert: supposedly it wasn’t intentional. Not-so-spoiler alert: was it even a Starbucks cup? Product placements whether intentional or accidental, aren’t exactly new in entertainment. But…

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The Game of Thrones’ Starbucks Cup Snafu

Ruchi Pandey, Account Supervisor, Fusion Public Relations “Game of Thrones” is one of the biggest franchises of our time, having transitioned from a best-selling book series to a TV show to a powerful commercial advertising brand. Over the last twenty years, it has expanded into a ubiquitous aspect of pop culture. With a Season 7 finale that…

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Does Your Body Speak the Language of True Executive Presence?

Denise Dudley, Author, Work It! Get In, Get Noticed, Get Promoted You know to pay close attention to the words you choose, but what about how you look when delivering your messages? Your body language is like a huge sign around your neck—written in a language that’s easily decipherable—revealing all sorts of things about you.…

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Boeing’s Crisis PR Response: Do Not Copy

Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis.   They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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