Search results for: engage
You Can’t Always Sell When You Want
Art Stevens, Managing Partner, The Stevens Group To parallel the famous Rolling Stones song, “You Can’t Always Get What You Want,” PR firms may also not be able to sell when they want.During my ten years’ experience in consulting with PR agencies of various sizes on future strategies, I have found that many PR agencies may…
Read MoreInfluencer Marketing Program Falling Short? Try These 5 Things
Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…
Read MoreMaking Time for Diversity in Public Relations
Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ Erika Sanchez, President, Hispanic Public Relations Association’s New York Chapter Tracey Wood Mendelsohn, President & CEO, Black Public Relations Society-New York Inc. Research shows that diverse companies tend to perform more strongly than those that are not. Diversity starts with people. Business success comes from incorporating it…
Read More4 Simple Steps to a Strong Summer Staff
Erwin Van Der Vlist, Founder and CEO, Speakap As the summer months near, on-boarding and training are major obligations for managers building a temporary summer workforce. It’s not easy to get a new team trained and focused in the summer weather. And managers are faced with a greater task — keeping young workers engaged and…
Read MoreCommunicationsMatch™ Announces Partnership With the Marketing IMPACT Council™
CommPRO Editorial Staff CommunicationsMatch™ and the Marketing IMPACT Council™ have formed a partnership to help companies search for and engage high impact marketing agencies and consultants through the CommunicationsMatch agency search platform. The partnership was announced at the C-Suite Network™ Capital Summit in San Francisco. Members of the Marketing IMPACT Council will have the opportunity to create comprehensive…
Read MoreWelcome To The Newsstands: April & May Usher In 20 New Titles…
April & May continue the magazine excitement as 20 new titles are born on the nation’s newsstands.It’s been a wonderful Spring for the world of ink on paper! Check out the titles below… From the Outdoor Sportsman Group, one of the largest media companies solely devoted to bringing the best in content and entertainment to America’s 80-million+…
Read MoreThe Best Celebrity Brand Spokesperson to be Announced
CommPRO Editorial Staff Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards. If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina…
Read MoreIt’s Not Polite to Ask to Be Liked and Other Facebook Etiquette
Jill Kurtz, Owner, Kurtz Digital Strategy Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s a refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t…
Read MoreThe Robots Have Landed. They’ll Soon Be Serving You at Your Neighborhood Bank. What Fun!
Thomas J. Madden, Chairman and CEO, Transmedia Group Yes, Robotic Banking has arrived. Customers who visit HSBC’s Brickell branch in Miami are being greeted by its newest employee: “Pepper,” a humanoid robot created by SoftBank Robotics. How wonderful. As if banking weren’t boring enough, now instead of walking up to smiling Sabina, one of my favorite bank…
Read MoreHow Serving Blind Consumers Creates Competitive Advantage
Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College If this demographic were a city, it would be the second largest in the United States. Its members are consistent consumers, but marketers often overlook them. Who are they? Blind people. In the U.S., 7.67 million individuals have visual acuity less than 20/200, or…
Read MoreLeadership Coaching and Development Service for Public Relations, Corporate Communications and Agency Leaders Launched
CommPRO Editorial Staff CommunicationsMatch has partnered with Ken Jacobs, ACC, CPC, to provide leadership coaching and development as a service to corporate and agency public relations, advertising, communications and marketing leaders and executives. Jacobs’ industry experience, combined with the rigorous discipline of a professionally trained coach, helps executives strengthen their leadership skills, address blind spots,…
Read MoreShaping Communications at First Data Using a World Class Measurement Strategy (On-Demand Webinar)
Event Overview As communicators continue to define and refine their roles as strategic business partners, they are succeeding by using data to build and execute great strategy. Please join Michael Schneider, Vice President, Communications at First Data Corporation as he sits down with PublicRelay CEO, Eric Koefoot to discuss how the Communications team at one…
Read MoreCustomer Communities and the Future of Loyalty Programs
Jon C. Wolfe, Founder, President and CEO, House Advantage Changes in marketing technology and consumer behavior this past year are setting the stage for innovative trends to come. In terms of customer expectations, marketers are just now beginning to identify and cater to the influence a person’s family and friends exerts on their buying behavior.…
Read MorePR Metrics: There is No Magic Number
Leslie Stefanik, Vice President, Marketing, PublicRelay The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement and analysis gives many communicators anxiety. It seems overwhelming to get started or difficult to extract actual insights from a haystack of data. That’s…
Read MoreAttack of the Wight Mocha Latte
Laura Bedrossian, Vice President, Social Strategy, Hot Paper Lantern Spoiler alert: there was a to-go coffee cup that made it to the final cut of HBO’s Game of Thrones. Semi-spoiler alert: supposedly it wasn’t intentional. Not-so-spoiler alert: was it even a Starbucks cup? Product placements whether intentional or accidental, aren’t exactly new in entertainment. But…
Read MoreThe Game of Thrones’ Starbucks Cup Snafu
Ruchi Pandey, Account Supervisor, Fusion Public Relations “Game of Thrones” is one of the biggest franchises of our time, having transitioned from a best-selling book series to a TV show to a powerful commercial advertising brand. Over the last twenty years, it has expanded into a ubiquitous aspect of pop culture. With a Season 7 finale that…
Read MoreDoes Your Body Speak the Language of True Executive Presence?
Denise Dudley, Author, Work It! Get In, Get Noticed, Get Promoted You know to pay close attention to the words you choose, but what about how you look when delivering your messages? Your body language is like a huge sign around your neck—written in a language that’s easily decipherable—revealing all sorts of things about you.…
Read MoreBlockchain-Based App Uses AI to Detect Objects and Create the Next Generation Social Experience
CommPRO Editorial Staff Upheaval, a blockchain-based social experience app, today announced the launch of the investor portal for their AI-powered object recognition application and platform. The app can be used to connect with like-minded people around the world, and server-based AI and machine learning are used to suggest more interests to the user. “We’re very…
Read MoreBoeing’s Crisis PR Response: Do Not Copy
Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis. They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…
Read MoreFinding Marketing Insights from Design Inspiration
Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field. Even so, I’ve found that each…
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