Search results for: engage
A Dummies Guide to Instagram Marketing Campaigns
Ronn Torossian, CEO, 5WPR Instagram is quickly proving itself to be the ideal home to promote any brand, reach new customers, and better engage with audiences. Still, the work doesn’t do itself: having an overall content strategy for Instagram is essential, and you may find yourself wanting to put in the extra miles to achieve…
Read MoreThe Rise of the Micro-Influencer
Ronn Torossian, CEO, 5WPR With the growth of influencer marketing seemingly an unstoppable force in online communications, companies large and small are all keen to get a piece of the pie. Still, as useful as influencers can be, marketing strategy teams must realize that not every influencer is right for every company: selecting the right…
Read MoreBoeing’s Crisis PR Response: Do Not Copy
Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis. They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…
Read MoreFinding Marketing Insights from Design Inspiration
Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field. Even so, I’ve found that each…
Read MoreWith Job Openings on the Rise, How Can Corporate and Agency Comms Professionals Recruit and Keep the Best Talent?
Rebecca Cenni-Leventhal, CEO and Founder of Atrium At a time when competition for the best employees is intense, companies must hone their strategies not only for attracting but for retaining top workers. How can managers keep their top-performing employees happy while attracting new talent to grow their businesses? The first step is to realize that, in…
Read MoreDriving Website Traffic to Build Ecommerce
Ashley Rosa, Freelance Blogger Traffic is gold when it comes to making sales. It’s the first rung in the sales funnel because, without it, your website is left sitting in the corner of the vast web universe. That’s not what you want really. After all, you’ve put extensive efforts in your product and its quality,…
Read MorePR Metrics: There is No Magic Number
Leslie Stefanik, Vice President, Marketing, PublicRelay The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement and analysis gives many communicators anxiety. It seems overwhelming to get started or difficult to extract actual insights from a haystack of data. That’s…
Read MoreHiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000
Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business. Watch a…
Read MoreThe ‘Strategic’ versus ‘Tactical’ CEO
Joshua Kroon, Vice President, LEVICK There are enormous differences between a tactical CEO and a strategic one. In the past, most executives could afford to be tactical – they could focus on the day-to-day, on cash flow, on putting out fires, etc. Those days are increasingly behind us, and corporate executives are finding that, suddenly,…
Read MoreIn Celebration of Earth Day
CommPRO Editorial Staff On April 22, 1970, 20 million Americans took to streets, parks, and auditoriums to protest environmental degradation. This first Earth Day sparked the creation of the EPA and passage of the Clean Air, Clean Water, and Endangered Species Acts. Twenty years later, one of Earth Day’s original organizers Denis Hayes appeared at the National Press…
Read MoreYour Guide To Successful Inbound Marketing Techniques
Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…
Read MoreThe Mr. Magazine™ Interview with The New Republic’s New Editor Chris Lehmann
“Blaise Pascal said long ago that the entire problem with the world is the inability of a person to sit alone in a room. (Laughs) And reading a print magazine forces you to sit alone in a room and have an internal dialogue as you go. Do I agree with this writer, taking into account…
Read MoreBlockchain Africa Cape Town 2019 Could Very Well Go Down as a Pivotal Moment in South Africa’s Adoption of the Technology
CommPRO Editorial Staff The Cape Town edition of the Blockchain Africa Conference 2019 saw an exploration of how blockchain technology has and can be used to help achieve the United Nations’ sustainable development goals. Speakers explored the ways in which this emerging technology is combating issues of security and safety. There is a shift moving…
Read MoreEmail Marketing #101
Olivia Perez An email marketing campaign is used for making a business more successful these days. It is a series of emails which is used by several business firms in order to communicate with their current as well as prospective customers. Email campaigns are used by businesses to convince the customers in such a way…
Read MoreVelocity Ledger Receives Approval for Public ICO from Bermuda’s Ministry of Finance
CommPRO.biz Editorial Staff Velocity Ledger Holdings Limited ”VLHL” has been approved to conduct an initial coin offering “ICO” by the Ministry of Finance of Bermuda in accordance with the companies act of 1981. VLHL is a Bermuda Company with two subsidiaries for which the ICO will fund operations: VL Financial and Velocity Ledger Technology Limited…
Read MoreCryptographers Join Forces to Build Superior Blockchain Interoperability and Distributed Custodial Solution
CommPRO.biz Editorial Staff Fusion Foundation, a non-profit organization on a mission to build the next generation financial infrastructure, announced it has engaged in a joint initiative with esteemed cryptologists Rosario Gennaro, Professor of Computer Science at CUNY, Steven Goldfeder, Ph.D., Postdoctoral Researcher in the Department of Computer Science at Cornell University, Louis Goubin, Professor of…
Read MoreBoeing’s Responses To Its 737 MAX Crashes Lacks Empathy & Timeliness
Arthur Solomon, Public Relations Consultant Boeing Chairman, President and CEO Dennis Muilenburg issued the following statement: “First and foremost, our deepest sympathies are with the families and loved ones of those onboard Ethiopian Airlines Flight 302. “Boeing continues to support the investigation, and is working with the authorities to evaluate new information as it becomes…
Read MoreDecency Starts at the Top
Larry Weber, CEO & Chairman, Racepoint Global People want to work for leaders and companies that are driven by goodness and decency – those that are passionate about helping to change the world for the better, whether within their own company, community or on a global level. This is a topic I explore in my…
Read MoreCommunication in Business Leadership
Ronn Torossian, CEO, 5WPR Communication is a core foundation of leadership as successful communication and powerful leadership are closely related. A great leader understands the exchanging of information is crucial to relationships within an organization and outside of it and will work at developing the skills needed to address the ever-changing needs of their business. …
Read MoreExpertClick.com Membership (Advertorial)
You’re “the expert,” but the rest of the world doesn’t know it yet. ExpertClick.com is a business referral web site where experts, speakers, and expert witnesses are found by journalists for media interviews, meeting planners for speaking engagements, and lawyers to engage for trial testimony. Experts can be indexed on up to 39 topics of…
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