Search results for: engage

Personalize Your Black Friday Outreach — Without Creeping Customers Out!

Tara Kelly, CEO, SPLICE Software People all over the world are increasingly worried about their digital privacy. High-profile hacking incidents that compromise personal and financial information are constantly in the news. A recent survey found that eight out of 10 Americans don’t like being tracked online, and more than 70 percent are more concerned about…

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5WPR Founder With Six Best Practices in Business Management

Ronn Torossian, CEO, 5WPR There is much more to being a good business leader then just giving instructions. Great business leaders are dynamic in their approach with their team – they can lead them, motivate them and inspire them while at the same time learn and grow from them. Business management involves getting the best…

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Brian Ellner Joins BCW to Lead U.S. Corporate Practice

CommPRO Editorial Team BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Brian Ellner has joined as Executive Vice President, Global Corporate Solutions, responsible for leading and growing BCW’s U.S. Corporate Practice. Ellner takes on the role previously held by Aranthan “AJ” Jones II, who will now lead the firm’s Public…

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The Post-Midterm Election Political Landscape: What Communicators Need to Know

Caryn Benisch,  Managing Account Supervisor, Ketchum Public Affairs The country and news cycle has been focused on Tuesday’s midterm elections. The balance of power at both the state and federal level is shifting, leaving a host of new faces on Capitol Hill and in legislatures nationwide. These new influencers, regulators and policymakers need to be educated by…

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Tips on How to be Better at Public Speaking

 Ronn Torossian, CEO, 5WPR Being good at public speaking is a useful tool in almost every career. In public relations, public speaking is great way to communicate your message to your target audience. Events like conferences, networking and promotional events might require you to inform, entertain and influence an audience.  A good public speaker is not…

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How Important Are Political Statements By Entertainers? (And the Public Relations Affect Of Actors Talking Politics.)

Arthur Solomon, Public Relations Consultant Prior to joining Burson-Marsteller, where as senior vice president/senior counselor I was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and nonsports programs and travelled internationally as a media advisor to high-ranking government officials, I worked at a PR firm whose…

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How to Write a Killer Speech for C-Level Executives 

Matthew Schwartz, Director of Content, Stanton Keynote speeches and other speaking gigs at popular industry conferences and events are highly coveted. It’s little wonder. Public speaking is one of few marketing channels to offer C-level executives a truly captive audience. So once they land an opportunity, why do so many executives insist on opening their…

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Ronn Torossian Presents Social Media Tips for the Holidays

Holidays are a time of the year when the right kind of marketing can go a long way. There seems to be a holiday for almost everything these days and tracking holidays to gear your message to your target audience can be a great opportunity for marketing teams. National holidays that tied to awareness or…

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When We All Vote: A Chance To Do Something Truly American

Richard S. Levick, Esq., Chairman and CEO, LEVICK What makes my family’s immigrant history so remarkable is how unremarkable it is – at least compared to other American families that have overcome even greater hardship and persecution. Both the Levicks and the Rosenblatts, my mother’s ancestors, came to America to escape the vicious anti-Jewish pogroms…

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Content Curation 101

Jill Kurtz, Owner, Kurtz Digital Strategy A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topic and other relevant developments. You become a…

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Truth on Trial: Implications for Communicators (On-Demand Video)

    #TruthOnTrial Event Overview Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump;  Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes  and others…

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Report Card on “Eight Boston-Based Trends for 2018”

Norman Birnbach, President, Birnbach Communications As we approach the end of the year, it’s time to look at the Boston-based trends we published at the start of 2018. It’s been a long-standing agency tradition to identify media, marketing and tech trends we think will be important for clients in the upcoming year. Before we get to…

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Overstock.com Blockchain Subsidiary, Medici Ventures, Purchases Equity in Crypto Social Network, Minds

CommPRO Editorial Staff Minds, Inc. (Minds.com), the leading crypto social network, today announced a $6 million Series A investment from Medici Ventures, the wholly-owned blockchain subsidiary of Overstock.com, Inc. (NASDAQ:OSTK) advancing blockchain technologies to democratize capital, eliminate middlemen, and re-humanize commerce. Overstock.com founder and CEO Patrick M. Byrne, a vocal advocate for blockchain, user rights,…

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Technology: 5 Ways It Can Change The Way You Do PR

 Sherie Raymond, Writer, Academic Brits Technology has changed the world – advancements have been quick and they swept all of the old ways of living and doing business out of the way.  PR is no exception. While we used to rely on reporters, now we rely on bloggers. While we once held press releases in the…

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Live Social Video Streaming

D S Simon Media at the West Digital Client Summit   How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporation. The…

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Email Still The Largest Marketing Channel

Jill Kurtz, Owner, Kurtz Digital Strategy More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a…

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