Search results for: engage

A Dummies Guide to Instagram Marketing Campaigns

Ronn Torossian, CEO, 5WPR  Instagram is quickly proving itself to be the ideal home to promote any brand, reach new customers, and better engage with audiences. Still, the work doesn’t do itself: having an overall content strategy for Instagram is essential, and you may find yourself wanting to put in the extra miles to achieve…

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The Rise of the Micro-Influencer

Ronn Torossian, CEO, 5WPR With the growth of influencer marketing seemingly an unstoppable force in online communications, companies large and small are all keen to get a piece of the pie. Still, as useful as influencers can be, marketing strategy teams must realize that not every influencer is right for every company: selecting the right…

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Boeing’s Crisis PR Response: Do Not Copy

Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis.   They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Driving Website Traffic to Build Ecommerce

Ashley Rosa, Freelance Blogger Traffic is gold when it comes to making sales. It’s the first rung in the sales funnel because, without it, your website is left sitting in the corner of the vast web universe. That’s not what you want really. After all, you’ve put extensive efforts in your product and its quality,…

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PR Metrics: There is No Magic Number

Leslie Stefanik, Vice President, Marketing, PublicRelay The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement and analysis gives many communicators anxiety. It seems overwhelming to get started or difficult to extract actual insights from a haystack of data. That’s…

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Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 

Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.  Watch a…

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The ‘Strategic’ versus ‘Tactical’ CEO

Joshua Kroon, Vice President, LEVICK There are enormous differences between a tactical CEO and a strategic one. In the past, most executives could afford to be tactical – they could focus on the day-to-day, on cash flow, on putting out fires, etc. Those days are increasingly behind us, and corporate executives are finding that, suddenly,…

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In Celebration of Earth Day

CommPRO Editorial Staff On April 22, 1970, 20 million Americans took to streets, parks, and auditoriums to protest environmental degradation. This first Earth Day sparked the creation of the EPA and passage of the Clean Air, Clean Water, and Endangered Species Acts. Twenty years later, one of Earth Day’s original organizers Denis Hayes appeared at the National Press…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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Email Marketing #101

Olivia Perez An email marketing campaign is used for making a business more successful these days. It is a series of emails which is used by several business firms in order to communicate with their current as well as prospective customers. Email campaigns are used by businesses to convince the customers in such a way…

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Cryptographers Join Forces to Build Superior Blockchain Interoperability and Distributed Custodial Solution

CommPRO.biz Editorial Staff Fusion Foundation, a non-profit organization on a mission to build the next generation financial infrastructure, announced it has engaged in a joint initiative with esteemed cryptologists Rosario Gennaro, Professor of Computer Science at CUNY, Steven Goldfeder, Ph.D., Postdoctoral Researcher in the Department of Computer Science at Cornell University, Louis Goubin, Professor of…

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Boeing’s Responses To Its 737 MAX Crashes Lacks Empathy & Timeliness

Arthur Solomon, Public Relations Consultant Boeing Chairman, President and CEO Dennis Muilenburg issued the following statement: “First and foremost, our deepest sympathies are with the families and loved ones of those onboard Ethiopian Airlines Flight 302. “Boeing continues to support the investigation, and is working with the authorities to evaluate new information as it becomes…

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Decency Starts at the Top

Larry Weber, CEO & Chairman, Racepoint Global  People want to work for leaders and companies that are driven by goodness and decency – those that are passionate about helping to change the world for the better, whether within their own company, community or on a global level. This is a topic I explore in my…

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Communication in Business Leadership

Ronn Torossian, CEO, 5WPR Communication is a core foundation of leadership as successful communication and powerful leadership are closely related. A great leader understands the exchanging of information is crucial to relationships within an organization and outside of it and will work at developing the skills needed to address the ever-changing needs of their business.  …

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ExpertClick.com Membership (Advertorial)

You’re “the expert,” but the rest of the world doesn’t know it yet. ExpertClick.com is a business referral web site where experts, speakers, and expert witnesses are found by journalists for media interviews, meeting planners for speaking engagements, and lawyers to engage for trial testimony. Experts can be indexed on up to 39 topics of…

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