Search results for: digital marketing

PR Masters Series Podcast, Episode #31 – Denise Hill, Ph.D., APR Assistant Professor Elon University School of Communications 

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Denise Hill, Ph.D.,…

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PR Masters Series Podcast, Episode #30 – Jeff Winton

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Jeff Winton, Founder…

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Are You Prepared to Talk About Your PPP Loan?

Lauren Parker, President + CEO, FrazierHeiby Shake Shack. Potbelly. Kanye’s Yeezy brand. These are just some of the large corporations that faced criticism after receiving government funds from the Small Business Administration’s Paycheck Protection Program (PPP). The program was part of the federal CARES Act, which set out to help small businesses maintain payroll and other…

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Three Key Takeaways from the COVID-19 Reset Webinar Series 

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Over the last three months, renowned Columbia and Harvard professors, industry-leading marketers, and behavioral experts have shared insights into impact and opportunities for leaders at all levels in all functions interested in the integration of strategy, marketing, and communications around COVID-19.  In the most recent webinar, our distinguished…

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Carmelo Cutuli will Manage the Media and Information Sector of Confassociazioni

CommPRO Editorial Staff Confassociazioni, the body that aggregates Italian federations, associations, companies and individuals who carry out or represent professional activities in Italy and Europe, inaugurates the confederal sector that aggregates the Italian media. Confassociazioni has, of today, over 1,030,000 members in Italy, including over 650 large professional associations and 220,000 companies. Carmelo Cutuli, Confassociazioni’s long-standing…

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COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

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3 Common Misconceptions About Virtual Events

Ben Chodor, President of Intrado Digital Media As the effects of COVID-19 continue to be felt around the world, companies are facing an overwhelming reality that evolves on a daily basis. Events and conferences are being cancelled, employees are working from home for the foreseeable future and learning how to conduct ‘business as usual’ continues…

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The WITH Global Alliance Continues to Expand, Doubling Membership Since its Launch in January 2020 

Brazilian, Russian, German, Dutch and South African Agencies Join the Specialist Tech PR Network CommPRO Editorial Staff Global tech PR specialist network, the With Global Alliance, just announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With the addition of these five new members, the With Global Alliance agency…

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Will You Become a Connected and Boundless Leader? 

Deanna Brown Today I watched a virtual graduation. It was held in an outdoor area with all of the protocols in place to maintain physical distance while finding ways to increase the “connection” we all crave. The thoughts that swam in my mind took me back decades to when I received my diploma. At that…

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Wells Fargo Names Barri Rafferty to Lead Corporate Communications

CommPRO Editorial Staff Wells Fargo & Company (NYSE: WFC) today announced that Barri Rafferty will join the company to lead the Corporate Communications function. She will report to Bill Daley, vice chairman of Public Affairs, and sit on the company’s Management Committee. “Barri is a strategic and collaborative leader with deep experience in communications strategy,…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Advertising’s Great Reset: COVID-19 and Purchasing Behaviors

Jon Waterman, Founder and CEO of Ad.net As COVID-19 continues to permeate the United States, it’s shuttered businesses, disrupted supply chains, caused skyrocketing unemployment, and changed how people perceive cleanliness and health. Similar to the 2008 market crash, the pandemic’s economic impact has reset consumer behavior and expectations. It’s changing how we value and spend…

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Meet The Real Me From Planet Publicity

Thomas J. Madden, Chairman and CEO, Transmedia Group Like many in my profession, I’ve lived a good part of my life on Planet Publicity.  Our mission?  Making enterprising earthlings famous!   A boutique PR firm I launched in Manhattan in the early 80s, has rocketed the careers and bottom lines of many entrepreneurs and their businesses to awesome…

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PR Masters Series Podcast, Episode #28 – Lynn Casey

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is…

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Company Culture in a Remote World

How to Sustain Morale While Working From Home Jed Ayres, Global CEO, IGEL Prior to the COVID-19 pandemic, remote working was a bit of an anomaly. Traditional office spaces created the means for workers to stay proactive, motivated, and successful – or so we thought. COVID-19 has forced businesses into an experimental approach with some…

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How to Create a Media List (And Then Maintain It)

Wendy Ramirez, Media Relations Team, Notified Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalists, bloggers, editors and influencers who are from a specific publication, outlet or industry. This comes in handy when it’s time to send press releases, media…

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